We’ve always been fascinated by shopping. How we use “things” in order to define ourselves, relate to others, and make sense of the world. And since consumption is such a major component of our capitalist ego, it’s only fitting that the retail experience itself be treated with the kind of attention to detail that its cultural status warrants.

That’s why we applaud inspired efforts to rethink and revolutionize the realm of retail. Case in point: BBlessing — a boutique-slash-gallery-slash-hangout in New York, dedicated to men’s fashion and all the lifestyle essentials that go along with the broader concept of personal style.

BBlessing is a boutique dedicated to redefining the retail experience as it pertains to modern life. BBlessing features a unique, tightly edited selection of bleeding edge men’s fashion, art, music, literature and film, all in a constantly evolving environment.

The retail interior, designed by artist Daniel Jackson, was inspired by a turn-of-the-century Parisian absinthe bar, which migrated to the Pacific Northwest via the Lower East Side.

Besides the selection of both up-and-coming and established menswear designers from New York, Japan and Europe, and the signature BBlessing collection, BBlessing offers a meticulously curated selection of art, film, literature and (really, really good) music, making for an experience the cultural antithesis of a trip to JC Penny.

Explore BBlessing and all its hidden gems.

We, for one, truly enjoyed photographer Danielle Levitt‘s wonderful portraiture in the current art selection.