Brain Pickings

The Transformative Power of Personal Projects


Time-stretching, self-funding, and why you should never underestimate grassroots creativity.

Today’s short-and-sweet is a reminder that personal projects done for passion, not profit, often take on a life of their own and end up resulting it creative and professional growth you could’ve never foreseen — take it from Ji Lee, Creative Director of Google Creative Labs, who masterminded the brilliant Bubble Project.

His talk at Behance’s 99% (one of our top 10 creative cross-disciplinary conferences) is a lovely testament to the transformative power of creative endeavors.

Instead of creating a project for myself, and just showing off, creating a project for other people to participate and collaborate instantly gains a sense of scale, and a sense of depth, and a sense of reach.

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