Brain Pickings

The Language of Graphic Design


100 years of visual communication on a silver platter.

Visual communication, like all communication, relies on a sophisticated and deeply encoded language to relay its message. That language is design and though it’s wildly ubiquitous, most people are proficient at best. Out this month, The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles offers fluency on a beautiful silver platter by dissecting the building blocks of this language and examining its ABC’s — definitions, functions, and usage — through visually-driven case studies spanning the past 100 years.

The Language of Graphic Design isn’t a design textbook — it’s a thoughtful look at the syntax and lexicon of this language that speaks to us daily, crisply written and visually driven in away that makes it equal parts visual reference and semantic study.

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