Brain Pickings

Viewers Like You: Edward Gorey’s Animated Intro for PBS’s Mystery


Lessons in giving from the master of the macabre.

I have a well-documented soft spot for legendary mid-century illustrator Edward Gorey, whose stories about mischievous children and curious creatures influenced generations of creators as diverse as Nine Inch Nails and Tim Burton, and who even eleven years after his death managed to delight us with one of the best children’s books of 2011. But what catapulted Gorey into cultural cachet were his animated introductions for the PBS show Mystery! in 1980 — an absolute micro-treat of Goreyesque grim whimsy.

As a regular supporter of public media (and myself the proprietor of what’s essentially a donation-based public service), I’m particularly delighted by Gorey’s refreshing take on the familiar “viewers like you” message — easily the most charming way to ask for a donation.

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