Brain Pickings

Hippopposites: A Minimalist Lesson in Opposites and Aesthetics for Little Designers


Navigating the complex web of simple terms with the help of a red hippo.

This must be the season for sensational picture books. The latest addition comes from French graphic designer Janik Coat: In Hippopposites, her children’s book debut, she teaches the progeny of the design-inclined about opposites and basic spatial, dimensional, and aesthetic vocabulary through a minimalist red hippo-hero, who remains charmingly catatonic throughout the book. Blending Blexbolex’s unexpected parallels and contrasts with Paul Rand’s simple semiotic sensibility, Coat explores fundamental concepts in simple yet refreshing ways.

For a touch of tactile whimsy, Coat adds a delightful show-rather-than-just-tell element:

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