Brain Pickings

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07 SEPTEMBER, 2011

World Science Festival: Scents and Sensibilities, or How Smell Works

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From pheromones to disease detection via smell, or what your nose has to do with the neurochemistry of nostalgia.

Smell is often considered the most primal and most evocative of our senses. But how does it really work, and what exactly is its secret language? That’s exactly what Scents and Sensibilities explores — a fascinating 90-minute program from the World Science Festival, covering everything from pheromones to the smell of fear to how scent influences behavior to the incredible sentimental value of smells. The full program is now available online in its entirety, an absolute treat of fascination and self-knowledge.

Smell is the only human sense that brings floating molecules from our environment into direct contact with our neurons.”

Particularly intriguing is this segment by neuroscientist and olfactory researcher Leslie Vosshall on how smell actually works and the complex chemical interplay of scents:

Once you go beyond three [olfactory] components, people are completely stumped because the 400 receptors start interacting. It will be like A + B = Z, so a completely different precept emerges, which is why perfumery ends up being so empirical and so artistic. You can predict what you’ll get when you mix two colors, you actually can’t predict what will happen when you mix two smells.” ~ Leslie Vosshall

For more on this infinitely fascinating subject, see Avery Gilbert’s excellent What the Nose Knows: The Science of Scent in Everyday Life.

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07 SEPTEMBER, 2011

New Philanthropy: End Malaria and Boost Your Own Creative Process

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Altruism by way of self-improvement, or what optimizing your workflow has to do with saving children.

This year, The Domino Project set out to change the future of publishing, and now it’s out to change the future of philanthropy. The project’s latest release, by author Michael Bungay Stanier of Box of Crayons fame, is out to tackle one of our civilization’s grimmest epidemics: malaria. (And if the gravity of the issue still hasn’t stopped you dead in your tracks — like, for instance, the fact that a child dies of malaria every 45 seconds — watch Bill Gates’ 2009 TED talk.)

End Malaria: Bold Innovation, Limitless Generosity, and the Opportunity to Save a Life, released on End Malaria Day today, is a fantastic anthology that will save lives — by helping you be better, smarter, more efficient at your job. The book features essays, tips and insights on great work by 62 leading writers and thinkers — including Brain Pickings favorites Sir Ken Robinson, Brené Brown, Kevin Kelly, Scott Belsky, Barry Schwartz, Daniel Pink, Derek Sivers and more — with $20 out of every $25 book sale (that’s 80%, for the mathematically challenged) going to Malaria No More to buy mosquito nets for Africa, still the most effective malaria prevention method. (For comparison purposes, most product-based charitable contributions are in the 5-10% range.)

Divided into eight key areas of insight — including creating freedom, disrupting “normal,” and taking small steps — the essays range from the pithy to the profound, equal parts actionable blueprint for optimizing your own work and fascinating peek into the workflow and creative process of some of today’s most admired thinkers and doers.

I don’t think there is a reliable twelve-step plan to being in your element that will guarantee the outcome. Human life isn’t like that. But it is possible to offer some navigational tools for those who are committed to the quest.” ~ Sir Ken Robinson

We seek to substitute rules for discretion, scripts for imagination.” ~ Barry Schwartz

Beta is an act of transparency and an admission of humility.” ~ Jeff Jarvis

Vulnerability is not weakness; it is our strongest connection to humanity and to each other. Choosing vulnerability means leaning into the full spectrum of emotions — the dark as well as the light — and examining how our feeling affect the way we think and behave. Vulnerability is equal parts courage, mindfulness, and understanding — it’s being ‘all in.'” ~ Brené Brown

End Malaria is an inspired effort to bridge the divide between selflessness and self-interest, inviting you to help eradicate both malaria and your own creative plateaus with something as humble yet potent as a book — what’s not to love?

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06 SEPTEMBER, 2011

Ray: A Life Underwater

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What antique cannon balls have to do with walking on the moon and life on the bottom of the world.

For 75-year-old Ray Ives, life is an endless treasure hunt. For the past half-century, he has been scouring the ocean floor for anything that glitters, bringing back to the surface everything from swords to bottles to real gold — in a diving suit from the early 1900s. Ray: A Life Underwater is a haunting and beatiful short film by Amanda Bluglass and Danny Cooke, a poetic portrait of the unusual man through his collection of unusual marine artifacts that captures his ceaseless curiosity and serene lens on the world.

For someone who hasn’t dived, I couldn’t explain, really. Well, it’s like when you’re on the moon, I suppose. I’ve never been on the moon, but when you’re down on the bottom, it’s sandy like the moon, you feel pressure on your body, especially the deeper you go, and I guess it just reminds you of space. You hold your breath, it’s absolutely perfect.”

The film is part Past Objects, part Things, part candidate for this omnibus of poetic short films about obsolete occupations, part perfect piece of weekday escapism.

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