Monkey See Monkey Make NBC Look Bad

How rocks stars are making capitalism look really, really, really bad.

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You’ve seen the promos. You’ve heard the promos. You’ve smelled the promos. The 2008 Olympics have been a long time coming, and now they’ve finally come. And while we have high hopes for U.S. Olympic teams, we sure hope the performance of the American teams tooting the horn is no predictor of the nation’s competitive edge over other nations.

Case in point: the BBC promo for the Olympics make NBC look like a bunch of sponsor-grubbing YouTubers.

“Journey to the East” is based on the classical Chinese novel Journey to the West and follows the adventures of Monkey, Pigsy and Sandy as they make their way to the other end of the world using Olympic athleticism to overcome the literal and abstract hurdles.

If this looks and sounds familiar, it should be: the enachanted short film (because we can’t bring ourselves to call it a mere video) is the brainchild of Damon Albarn and Jamie Hewlett, the duo behind the pseudo-band Gorillaz. (Albarn is perhaps better known as the frontman of Blur and the mastermind behind The Good, the Bad & the Queen.)

The 3,000-frame animation took 12 weeks to complete and required 12-13 drawings per second of screen time, eating up 50 pencils and over 8,000 sheets of animation paper. If you think that’s quite a production, just wait for the audio: it was recorded on unusual Chinese instruments, 20 of them total, with a choir of 38 Chinese singers studio-dubbed to sound like 76 people. The two parts — the animation and the music — were developed simultaneously over the course of the 4 months so they woud fit together in the most perfect, organic way possible.

…And now it’s back to “This segment brought to you by Exxon-Mobil.“

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This entry was posted on Friday, August 8th, 2008 at 2:42 pm in advertising, art, culture, design, film, multimedia, music and was tagged advertising, animation, art, Beijing, cool, film, illustration, music, TV, video.