Deadliest Itch

Why the seat of privilege comes down to having OFF! on hand.

AFRICAN PSYCHO

The other day, we established that we’re all African. Fitting, since today we’re looking at one of the coolest awareness campaigns we’ve seen in a long while, which happens to address Africa’s most serious malady: Mosquitoes.

And if you think we’re kidding, or making an awful joke that belittles the AIDS epidemic or genocide, we’re not — every year, mosquito-carried malaria takes more children’s lives in Africa than all other diseases combined. In Sub-Saharan Africa, 3,000 children die from malaria every day.

So African nonprofit África Directo unleashed a brilliant campaign to make this simple point so powerfully:

“Nothing and no one takes more lives than malaria”

The portraits are, of course, composed entirely of mosquitoes — a stencil technique that puts Banksy to shame.

Out of Spain-based agency Sra. Rushmore.

via Arab Aquarius

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This entry was posted on Wednesday, October 1st, 2008 at 9:44 am in activism, advertising, art, culture, health, word-of-mouth and was tagged advertising, africa, art, awareness, charity, cool, nonprofit.