Creative Clockwork
by Maria PopovaWhat Flavor Flav, wildlife preservation and Dali have in common.
We love clocks. And we love creative communication that technically falls within the advertising industry, but is actually oh-so-much-more. Today, we look at five supremely creative executions involving clocks.
UNIVERSITY OF GENT: DARE TO THINK
Agency: Saatchi & Saatchi, Brussels
Creative Director: Jan Teulingkx
Brilliantly captures the very point of a liberal arts education: Studying the traditional and universal, then challenging it.
HAMBURG DALI EXHIBITION
Agency: Jung von Matt, Hamburg
Creative Director: Deneke von Weltzien
To bring the great artist to life, Hamburg agency Jung von Matt replaced a number of public clocks with the iconic melted Dali clock for the duration of the exhibition.
WWF: IT’S TIME TO SAVE THEM
Agency: Asatsu Thailand, Bangkok
Art Director: Romerun Chueawongprom
The recognizable WWF logo, reconceived with a new sense of urgency. So simple, but it gets the point across so powerfully
LG TIME MACHINE TV
Agency: Y&R, Dubai
Creative Directors: Shahir Ahmed, Guilherme Rangel
Creative visual translation of the basic product proposition: 24-hour live recording that makes TV run on your own time.
VOLKSWAGEN: CUCKOO CLOCK
Agency: DDB, Berlin
Creative Directors: Bert Peulecke, Amir Kassaei, Stefan Schulte
Knocking down knock-off culture one hum-drum old couple at a time. Winner at the New York Television & Radio Advertising Festival.
