Comments on: Pepsi: Can It?

By: pars

pars — Sun, 21 Dec 2008 07:30:51 +0000

i think the can is nice. lol thats all..NICE. lol its looks rly old tho…but yet NICE. lol u nice? IAM NICE and the new can is NICE. thanks..thats all

By: brainpicker

brainpicker — Thu, 11 Dec 2008 21:12:28 +0000

Nikki,

I generally agree. However, just to play devil’s advocate, I have to say that the reason Pepsi gave Coke a run for its money starting in the 80′s and still going strong (despite much lower distribution and more modest advertising budgets) is that they embraced being the irreverent underdog. That attitude, that strategic positioning, is the brand’s heritage. And it certainly wasn’t achieved by complying with the fads of the day — like today’s “high-tech/2.0″ look.

I think, in that respect, the new logo reflects some misunderstood attempt to be “relevant” and dilutes the brand’s deepest DNA.

By: jnf4554

jnf4554 — Mon, 17 Nov 2008 23:46:40 +0000

it looks old

By: Lawrence Anderson

Lawrence Anderson — Sat, 15 Nov 2008 15:35:22 +0000

To me, it’s not so much that it is a bad design. It just doesn’t fit. The type especially seems a bit TOO modern for a soda company. The design as whole reminds me of something I would see on vitamin water.

By: Stephen Snyder

Stephen Snyder — Mon, 03 Nov 2008 19:18:50 +0000

I do not like the logo redesign. I believe Pepsi has to focus on developing a better overall strategy and a strategic global push. Coke is everywhere. Pepsi is not. This is a crucial difference. Pepsi must find a creative but strategic plan to make this happen. The new logo is a slight change from the origianal classic. In my opinion, if you are going to change, change. It’s not good enough to leave a classic. Pepsi can be what it want’s but I dont know if this is the approach.

By: Joey

Joey — Sat, 01 Nov 2008 13:36:02 +0000

I honestly think it is to 90′s style futuristic like it reminds me to much of what APPLE did with the chrome minimal mac computers.

When you look at this new logo it screams that it is trying to hard to up hold its brand power!

I am over it!

By: Kris

Kris — Fri, 31 Oct 2008 06:00:13 +0000

lol @ Alexis.

I like the new logo. It is modern, and funky.
And after seeing the new Coke Zero packaging, these dude’s have to pull up their socks.

By: Alexis

Alexis — Thu, 30 Oct 2008 18:52:49 +0000

Meh, I’m not so hot on the new look. Pretty bland. But then again what do I know, I’m a die-hard Coke girl. (No, not THAT coke…)

By: Dan

Dan — Thu, 30 Oct 2008 10:24:04 +0000

For what it’s worth, I like the new logo. Totally embodies modern minimalism.

But I think you’re right about their PR efforts being a bit stuck inside the marketing bubble. I’m a designer, as are most of my friends, and that’s the first I hear of the whole redesign initiative, which makes me wonder how exactly they plan on reaching us average “end-users.”