Famous Logos Revised: Fortune 500 Sans Fortune
Downward design, or what happens when the corporate glass is half-empty.
We’re going down. Just listen to the media, the politicians, the self-proclaimed experts — we’re bombarded with messages of economic apocalypse. And it seems like it’s not just little guy taking the hit. So what happens to the biggest logs that stoke the fire of capitalism, the world’s most powerful and recognized brands, at a time of indisputable recession?
According a yet-to-be-tracked down designer, by way of a good friend of ours, here’s what happens.
- Update: The original author of the work has finally stepped forward — the logo parodies below were designed by the team at Business Pundit. For the full collection in all its glory, please see their original article.
The images were emailed to us by a friend who found them on a random Istanbul-based student Yahoo group. But we’re bent on giving proper credit to this piece of genius, so stay tuned for updates.
Meanwhile, we thought we’d add one — perhaps THE sign-of-the-apocalypse one — of our own, and leave you with that:
- Duper Bowl: Alternative Super Bowl Logos What if's, retro-minimalism, and football for nerds: Reimagining the Super Bowl XLIII logo....
- Famous Designers on Design: Top 5 Book Covers What the hate of Helvetica has to do with Nine Inch Nails and a three-legged lemon juicer....
- Music Philosophy: Famous Lyrics as Typographic Art Brilliant typographic posters of famously profound song lyrics by designer Mico Toledo...
- 6 Signs the Apocalypse Cometh Shortcuts to obesity, paid shamelessness, D.C.’s constitutional right to bitch-slapping, and a potent antidote to it all. It’s been the year of tectonic shifts, good and bad. A very real recession is upon us, a presidential election just made history in more ways than we can count, and the climate...
- Pepsi: Can It? How Tim Burton could’ve made $1 million today and why the road to social media is paved with good intentions. The recent Pepsi redesign produced a new logo, fresh packaging and a slew of mixed response across the social web spanning the entire it-sucks-it-rocks spectrum — not quite the all-around...
Excellent play on these logos, extremely creative
) and funny!!
Those reviewed logos are a funny example of how much some brands enter in our minds, you have to make a second sight in order to realize those logos are not what they appear, I hope I made my self understand despite of my poor English. Tanks for the nice post
, I will post about this in my blog in order to let my readers come and visit.
Pretty funny. I like 2M the best I think.
James,
2M was the one that got me to laugh out loud, for sure. I also thought the Xerox one was pretty hilarious.
[...] de Yahoo en Estambul. Ni bien me entere del o los autores los pubicaré. Sigan el post original (http://www.brainpickings.org/index.php/2008/12/18/famous-logos-after-the…), ya que habrá futuras [...]
[...] Fuente: Brainpickings [...]
Hi,
Really liked them,
ferrari and goner was hilarious
I will really enjoy itm when i cross the ferrari car dealer on my way to work.
Although Bad Year is my favourite.
Great!
Thanks for putting a smile on my face in these economical times.
Karin H. (Keep It Simple Sweetheart, specially in business)
Oops, forgot one little word:
these difficult economical times it should read
Karin H
Xerox was the most creative in my opinion. I also really liked the Sony Ericsson one.
[...] Para empezar bien el dia dandole un toque de humor aqui te dejo una serie de rediseño de logotipos actualmente afectados por la crisis mundial que estan proponiendo Brainpickings: [...]