What a 102-year-old Spanish man has to do with motion typography and the secret of happiness.
We’re going constitutional today — Brain Pickings is after the pursuit of happiness. And we’ve uncovered three gems that attempt to unravel the quintessential human mystery: What is happiness, and how the hell do we get our little hands on it?
Generally — and perhaps cynically — speaking, the goal of marketing is to show us all the ways in which we fall short, stealing happiness away from us only to sell it back to us at the price of the product. So when it comes to branding, there’s no greater feat of identity than owning the construct of happiness itself. Which is exactly the branding platform Coke has been building for the past decade.
But cynicism aside, Encounter, Coke’s latest spot from Madrid agency McCann-Erickson and director Andy Fogwill, is a delightful bag of mush, the kind that makes you feel all warm and fuzzy inside despite your every instinct to cringe at the underlying marketing ploy.
You may not be any more inclined to drink Coke now, but maybe you’re just a little bit more likely to, you know, go live the happy life. And isn’t that daily little bit all it comes down to?
Back in 2006, we were fortunate enough to study under Dr. Martin Seligman, not only a renowned TEDster but also former chairman of the American Psychological Association elected by the largest margin in history. More importantly, Dr. Seligman is the founder of the Positive Psychology movement, a nascent branch of psychology concerned with the empirical study of positive emotions, strengths-based character, and healthy institutions.
The Authentic Happiness program is Dr. Seligman’s primary brainchild, a research-driven cluster of positive interventions aimed at increasing our level of happiness — our ability to feel more satisfied, to find more meaning in life, to be more engaged and present in the moment — regardless of our circumstances.
We couldn’t recommend the program enough — it’s free to join and easily the best thing you’ll do for yourself all year or, perhaps, ever. So go ahead and head over to the Questionnaires Center for an accurate assessment of where you fall on the happiness spectrum right now, what your greatest psychological strengths are, what you need to work on and how.
There may not be a blueprint for happiness, but these are the most powerful drawing tools and the widest canvas you’ll ever find.
What’s a Wednesday without some shameless chest-beating? Yep, we have a new episode on TEDify, a TED-based quest for the most sought-after piece of existential human truth, that most fundamental question: What makes us happy?
See the full list of speakers and catch up on the TED talks sampled here — take it from a cynic, happiness can be synthesized, but it requires that you unearth all the right elements to ignite the reaction. And we happen to think TED is the proverbial periodic table.