Life, Visually Dissected
An owl, a worm and a lizard walk into a bar…
The glorious thing about natural habitats is that one organism can house millions of others. And we often seem to forget that — when we stroll by a tree in the park, the only “organism” we’re likely to see in it is an 8-year-old scrambling for the next branch up.
But a recent campaign for WWF (that’s the World Wildlife Fund, not the World Wrestling Federation, ahem) visually dissected the fascinating microcosm of life that exists inside (and on, and under, and around) some of those our flora and fauna stand-bys.
Of course, if you’ve been paying attention lately, the complexity of life inside a coral reef won’t surprise you. But it’s still a stride-stopping reminder of just how much we can lose by doing so little to preserve it.
Not unlike Chris Jordan’s work, the campaign borrows from the revelational capacity of data visualization to inspire deeper environmental awareness through an emotional understanding of an issue that would remain abstract and irrelevant if presented as dry statistics — a visceral bridge between left brain and right brain.
Out of DDB Brazil.
- Repurposed Art: The Second Life of Cardboard Cardboard art – Alter egos of discarded cardboard, what Edvard Munch has to do with recycling, and the only violin Itzhak Perlman can't play....
- Charley Harper: An Illustrated Life Birds, insects, monkeys, and 12.6 pounds of design genius. If you think of nature illustration as the sterile visuals of a science book, you haven’t seen the work of Charlie Harper. The iconic American modernist, famous for his spunky stylized wildlife illustrations, spent more than six decades adorning books and...
- Phylomon: The Game of Life A Pokemon-inspired push for biodiversity....
- Writing Without Words: Visualizing a Book Literature as a canvas, a book as a living organism, and rhythm as a texture -- an incredible visualization of text. ...
- Running The Numbers: Oceanographic Visualization What 20,500 tuna have to do with your old toothbrush, or how a plastic comb ended up on top of Mt. Fuji – Chris Jordan takes on the decline of marine ecosystems....
where can we find this campaign? the wwf site doesn’t seem to publish it at all.
Whitney,
I know, it’s absurdly hard to track down. If you’re a paid Creativity Magazine subscriber, you can find more about the campaign here. If not, try this.
v. cool
[...] project is highly reminiscent of a WWF campaign we featured last year, putting a global spin on the concept of ecological [...]