Brain Pickings

Labuat: Soy Tu Aire

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Paint by notes, threads of voice, or why the future of music is up in the air.

Spanish music outfit Labuat is an innovator of the freshest kind. A collaboration between vocalist Virginia Maestro and composer Risto Mejid, who has also produced music for The Pinker Tones, Labuat explores music across the many planes it inhabits.

Labuat is a project born out of the imagination.

Soy Tu Aire (I’m Your Air) is, simply put, an interactive music video. But it’s oh-so-much more — it’s a way to experience music as it happens, literally letting the voice paint it onto the “air” of the screen with a brush that “listens” to the music and reacts to your manipulation. It’s consuming music by letting music consume you.

Soy Tu Aire” is a song full of much and little. Of orchestras and threads of voice. Of half-truths and lies, going up and down as we wanted to give you something you could move with the song.

To promote the launch, the team hooked the “brush” to a Wii remote, synched it to a laptop, and took to the city, inviting passers-by to experience the music for themselves.

We love the idea of crafting a space where different forms of creative expression — music, design, animation, interface — can cross-pollinate rather than remaining compartmentalized isolates. It’s a true canvas for creativity, however it may manifest itself.

Go ahead, immerse yourself.

Art direction by HerraizSotto & Co, animation by Jossie Malis.

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