Animation Spotlight: Invent

The frontiers of creativity, the art of printing, and the beauty of not printing.

Today’s short-and-sweet is a stop-motion animation by design students Matt Robinson and Tom Wrigglesworth, using nothing but printers and (we shudder to think how many sheets of) printing paper.

Invent was done in response to the D&AD Student Awards brief set by Hewlett Packard. The brief:

Present an idea which promotes HP Workstation’s ability to bring to life anything the creative mind can conceive.

And while the animation is indisputably brilliant, it’s also an indisputable tree-killer. Then again, it’s art, which probably makes it okayish.

But there’s nothing even remotely cool about the everyday waste of printing paper. Which is why we dig the new i.Saw USB-powered chainsaw — a spoof, of course, promoting Papercut, a neat free app that plays a chainsaw sound every time you print.

Genius. And a The Office episode in the making.

You may also enjoy:

• Animation Spotlight: The Chimney Sweep What a paper airplane has to do with the quiet art of being human....
• Animation Spotlight: “We Got Time” What a French invention from 1877 has to do with superb modern animation – the making of Moray McLaren's "We Got Time."...
• Animation Spotlight: Peripetics Bursting hearts, crumbling houses, or why catastrophe never looked this good....
• Animation Spotlight: I AM An abstract, poetic reflection on the dissolution of our relationship with nature amidst the man-made landscape of our urban space...
• Animation Spotlight: Big Buck Bunny A delightful collaborative short film by 7 of the world's best 3D animators. ...

This entry was posted on Friday, July 10th, 2009 at 6:16 am in art, design, sustainability and was tagged animation, art, cool, design, sustainability, video.