Brain Pickings

Technofuturism: La Vitrine

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How 35,000 light bulbs are beaming our way into the human-algorithm future.

Interactive displays are nothing new, but as the technology behind them gets increasingly sophisticated, the boundaries of the possible expand to extraordinary frontiers. Case in point: La Vitrine‘s LED installation in Montreal.

As people walk by the display, 35,000 LED light bulbs respond to their presence and movement with a variety of shapes and patterns. Partly reminiscent of MIT’s Fiber Optic Cloud, the project is a reminder of our ever-deepening relationship with technology and the human-algorithm future that lies before us.

The installation, developed by Moment Factory, is part of the Quartier des spectacles lighting plan, a pilot project aiming to redefine traditional urban architecture. In 2008, it was awarded the Grand Prix Créativité Montréal for Urban Planning.

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