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ted.com

15

Oct

2009

Instant Classic: Whole Earth Discipline

Ecopragmatism, or how to stop doing what we’re doing in order to avoid going where we’re going.

Between 1968 and 1972, author and activist Stewart Brand, who helped start the environmental movement in the 60’s, published the highly acclaimed Whole Earth Catalog — an iconic counterculture compendium of tools, texts and miscellaneous information, which Steve Jobs went on to describe as the conceptual forerunner of the World Wide Web.

Today, appropriately coinciding with Blog Action Day, Brand releases his long-awaited new book — Whole Earth Discipline: An Ecopragmatist Manifesto, a sharp and compelling vision for engineering our collective future.

Brand, who has always approached environmental and technological challenges as a solvable design problems, offers radical yet viable ideas for managing Earth’s global-scale natural infrastructure in the least intrusive, most respectful but efficient manner possible.

The book tackles three of today’s most profound transformations — climate change, urbanization and biotechnology — in a way that’s part practical guide to damage control, part prescriptive inspiration for a more efficient society, part bold anthem of design-thinking. And if Brand’s track record is any sign at all, Whole Earth Discipline may well become one of the (counter)cultural classics of our generation.

Meanwhile, catch a preview of the book as Brand busts several environmental myths in his latest, fascinating TED talk at the US State Department.

We’re launching a newsletter, published on Sundays and featuring the week’s articles, plus an exclusive curation of 5 more Brain-Pickings-worthy things from across the web. To sign up, simply send us a blank email from the address at which you’d like to receive it. Although optional, we’d really appreciate including your occupation and where you live.

  • Earth Day The Reel Way 5 essential environmental films to celebrate Earth Day....
  • As Seen On Earth: The Infinite Photograph A portrait of Earth painted with 300,000 brushes, or why editorial curation is still the key to the good stuff....
  • Earth Hour 2009 Turn off your lights between 8:30 and 9:30PM on March 28 to make your planetary vote count in the fight against climate change. Really, just do it....
  • Earth Day the Wired Way This year, celebrate Earth Day with a simple but tangible touch to your wired ways. We’re all for sustainable sustainability — the concept of making simple, everyday changes that enormously benefit the environment in the long run. So, to celebrate Earth Day this year, we’ve created a neat little graphic...
  • The Story of Stuff How much a $4.99 radio actually costs and what 7 football fields are doing in the Amazon jungle – the real story of sustainability....

21 Responses

  1. 39 yrs after counterculture classic Whole Earth Catalog, Stweart Brand releases an ecopragmatist manifesto http://ow.ly/uy6m

    This comment was originally posted on Twitter

    brainpicker on October 15th, 2009 at 9:08 am
  2. 39 yrs after counterculture classic Whole Earth Catalog, Stweart Brand releases an ecopragmatist manifesto http://ow.ly/uy8S

    This comment was originally posted on Twitter

    GreatReadFeed on October 15th, 2009 at 9:08 am
  3. 39 yrs after counterculture classic Whole Earth Catalog, Stewart Brand releases an ecopragmatist manifesto http://ow.ly/uybJ

    This comment was originally posted on Twitter

    brainpicker on October 15th, 2009 at 9:11 am
  4. 39 yrs after counterculture classic Whole Earth Catalog, Stewart Brand releases an ecopragmatist manifesto http://ow.ly/uybK

    This comment was originally posted on Twitter

    GreatReadFeed on October 15th, 2009 at 9:11 am
  5. RT @brainpicker: 39 yrs after counterculture classic Whole Earth Catalog, Stewart Brand releases ecopragmatist manifesto http://ow.ly/uy6m

    This comment was originally posted on Twitter

    tweetingdonal on October 15th, 2009 at 9:12 am
  6. Brand’s ecopragmatism may get a lot of attention http://ow.ly/uybJ , but much of it is completely off the rails

    This comment was originally posted on Twitter

    tingilinde on October 15th, 2009 at 9:23 am
  7. RT @brainpicker 39 yrs after counterculture classic Whole Earth Catalog, Stewart Brand releases an ecopragmatist manifesto http://ow.ly/uybJ

    This comment was originally posted on Twitter

    maccarelle on October 15th, 2009 at 9:36 am
  8. Must read: RT @MiNutrition RT @brainpicker 39 yrs after Whole Earth Catalog Stewart Brand releases ecopragmatist manifesto http://ow.ly/uybJ

    This comment was originally posted on Twitter

    christinegeith on October 15th, 2009 at 9:40 am
  9. Today! Stewart Brand releases Whole Earth Discipline: An Ecopragmatist Manifesto. @Brainpicker recaps: http://ow.ly/uybJ

    This comment was originally posted on Twitter

    TEDNews on October 15th, 2009 at 9:55 am
  10. RT @TEDNews: Stewart Brand releases Whole Earth Discipline- An Ecopragmatist Manifesto. @Brainpicker recaps: http://ow.ly/uybJ

    This comment was originally posted on Twitter

    ernieschell on October 15th, 2009 at 10:03 am
  11. 39 yrs after counterculture classic Whole Earth Catalog, Stewart Brand releases an ecopragmatist manifesto http://ow.ly/uybJ

    This comment was originally posted on Twitter

    chiadigital on October 15th, 2009 at 10:16 am
  12. Un manifiesto ecopragmatista… “Brand busts several environmental myths in his latest, fascinating TED talk…” http://ow.ly/uybJ

    This comment was originally posted on Twitter

    pezenseco on October 15th, 2009 at 11:01 am
  13. RT @brainpicker 39 yrs after counterculture classic Whole Earth Catalog, Stewart Brand’ ecopragmatist manifesto & TED talk http://ow.ly/uybJ

    This comment was originally posted on Twitter

    tonyfross on October 15th, 2009 at 1:30 pm
  14. Provocative, surprising ideas from Stewart Brand on sustainability http://bit.ly/1YTIlA – don’t miss his recent TEDtalk http://bit.ly/4xsnTq

    This comment was originally posted on Twitter

    mitsmr on October 15th, 2009 at 1:52 pm
  15. Next up on the reading list: Whole Earth Discipline: An Ecopragmatist Manifesto from Stewart Brand http://bit.ly/CC9Bc via @brainpicker

    This comment was originally posted on Twitter

    solarafrica on October 15th, 2009 at 5:35 pm
  16. Future counter culture classic: @brainpicker reviews The Whole Earth Discipline: An Eco-Pragmatist Manifesto http://shar.es/1kCk0 #BAD09

    This comment was originally posted on Twitter

    BBHLabs on October 16th, 2009 at 5:28 pm
  17. provocative, pragmatic and very cool: RT The Whole Earth Discipline: An Eco-Pragmatist Manifesto http://shar.es/1kCk0 #BAD09

    This comment was originally posted on Twitter

    andyhunter on October 16th, 2009 at 5:46 pm
  18. Instant Classic: Whole Earth Discipline http://bit.ly/33qlR8

    This comment was originally posted on Twitter

    catchmedia on October 17th, 2009 at 9:55 am
  19. RT @catchmedia Instant Classic: Whole Earth Discipline http://bit.ly/33qlR8

    This comment was originally posted on Twitter

    wpstudios on October 17th, 2009 at 9:56 am
  20. Reading Stewart Brand’s new book “Whole Earth Discipline” http://bit.ly/DS43L

    This comment was originally posted on Twitter

    jeremyx on October 21st, 2009 at 11:04 am
  21. [...] TED first: Mark Jacobson and Stewart Brand (whose compelling new book, Whole Earth Discipline, we reviewed recently) entered a good old fashioned debate on the merits of nuclear [...]

    TED 2010 Highlights: Day Two | Brain Pickings on February 12th, 2010 at 10:00 am

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