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ted.com

25

Jan

2010

Philosophical Timecapsule of Today: Wisdom

Intelligent insight, the fountain of youth, or what’s love got to do with it.

A couple of months ago, we raved about photographer Andrew Zuckerman’s extraordinary series, Bird. Turns out, Zuckerman had a much more ambitious project in his back pocket.

Driven by the insight that the greatest heritage of a generation is the wisdom gained from life’s experience, Zuckerman rolled up his sleeves and went wisdom-hunting among 50 of our time’s greatest thinkers and doers — writers, artists, philosophers, politicians, designers, activists, musicians, religious and business leaders — all over 65 years of age. (Though Zuckerman himself is just over 30.)

You don’t stop doing things because you get old. You get old because you stop doing things.” ~ Rosamunde Pilcher, writer

He posed 7 questions, recording his subjects’ candid responses in a way that unearths a landslide of intelligence, inspiration and invaluable insight.

The result was a brilliant book-and-film, Wisdom: The Greatest Gift One Generation Can Give to Another. (Zuckerman subsequently divided the great tome into four smaller, more digestible sub-volumes, each with its own thematic DVD: Wisdom: Life, Wisdom: Love, Wisdom: Peace, and Wisdom: Ideas.)

Against the plain white backdrop and in the signature crispness of Zuckerman’s shot, the subjects are stripped down to their core essence, decontextualized and thus democratized in a way that truly captures a cross-cultural cross-section of our era, with all its burdens and triumphs.

From Nelson Mandela to Jane Goodall to Mary Quant, the list of wisdom-dispensers reads like an all-star pickup game between TED and the Nobel Prize, a treasure trove of our greatest heritage and our most precious human capital.

It is what we make out of what we have, not what we are given, that separates one person from another. Peace is the greatest weapon for development that any people can have.” ~ Nelson Mandela

Take your profession seriously; don’t take yourself seriously. Don’t take yourself seriously in the process, because you really only matter to a certain degree in the whole circus out here. If a person is confident enough in the way they feel, whether it’s an art form or whether it’s just in life, it comes off — you don’t have anything to prove; you can just be what you are.” ~ Clint Eastwood, filmmaker

The project was also reincarnated as a breathtaking and impactful exhibition in Sydney’s State Library of NSW Galleries.

Love something. I think we’ve got to learn to love something deeply. I think it’s love. It sounds sentimental as hell, but I really think it is.” ~ Andrew Wyeth, artist

Succinct and brilliantly curated, Wisdom is a living corpus callosum bridging the creative and intellectual hemispheres of culture’s collective brain, as close as we can get to an ideological and philosophical timecapsule of our era.

Psst, we’ve launched a fancy weekly newsletter. It comes out on Sundays, offers the week’s articles, and features five more tasty bites of web-wide interestingness. Here’s an example. Like? Sign up.

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25 Responses

  1. RT @brainpicker: Wisdom – a philosophical timecapsule of today, documenting 50 of our era’s greatest thinkers & doers http://ow.ly/102O2

    This comment was originally posted on Twitter

    tonyveitchUK on January 25th, 2010 at 6:34 am
  2. RT @brainpicker

    Wisdom – a philosophical timecapsule of today, documenting 50 of our era’s greatest thinkers & doers http://ow.ly/102O2

    This comment was originally posted on Twitter

    Bellanieve on January 25th, 2010 at 6:37 am
  3. RT @brainpicker Wisdom – a philosophical timecapsule of today, documenting 50 of our era’s greatest thinkers & doers http://ow.ly/102O2

    This comment was originally posted on Twitter

    jinormous on January 25th, 2010 at 6:48 am
  4. Wisdom – a philosophical timecapsule documenting 50 of our era’s greatest thinkers & doers http://ow.ly/102O2 RT @brainpicker

    This comment was originally posted on Twitter

    rickspaulding on January 25th, 2010 at 6:58 am
  5. RT Wisdom, a philosophical timecapsule of 2day, documenting 50 of our era’s gr8est thinkers & doers http://ow.ly/102O2 AWESOME!! view it!

    This comment was originally posted on Twitter

    MagZoxBrownArt on January 25th, 2010 at 7:55 am
  6. Great piece -> Philosophical Timecapsule of Today: Wisdom – [BrainPickings.com] – http://bit.ly/8SRHHt

    This comment was originally posted on Twitter

    vvladimir on January 25th, 2010 at 12:46 pm
  7. Philosophical Timecapsule of Today: Wisdom: http://bit.ly/5jsx5v

    This comment was originally posted on Twitter

    LenKendall on January 25th, 2010 at 1:32 pm
  8. [...] 25, 2010 by hazeliz This project, by Andrew Zuckerman, is fascinating to say the [...]

    Wisdom is…. « 2010in140 on January 25th, 2010 at 2:07 pm
  9. If you missed it earlier: Wisdom – a philosophical timecapsule documenting 50 of our era’s greatest thinkers & doers http://ow.ly/102O2

    This comment was originally posted on Twitter

    brainpicker on January 25th, 2010 at 4:30 pm
  10. RT @LenKendall: Philosophical Timecapsule of Today: Wisdom: http://bit.ly/5jsx5v

    This comment was originally posted on Twitter

    drdavewatson on January 25th, 2010 at 5:22 pm
  11. RT @brainpicker: If you missed it earlier: Wisdom – a philosophical timecapsule documenting 50 of our era’s greatest thinkers & doers http://ow.ly/102O2

    This comment was originally posted on Twitter

    mattclark2010 on January 25th, 2010 at 6:58 pm
  12. RT@brainpicker Wisdom – a philosophical timecapsule documenting 50 of our era’s greatest thinkers & doers http://ow.ly/102O2

    This comment was originally posted on Twitter

    insightspedia on January 25th, 2010 at 10:31 pm
  13. Zuckerman has captured the candid responses from some of the worlds best & brightest. I love the simple white backdrop. http://bit.ly/4KEjZJ

    This comment was originally posted on Twitter

    newmediatracy on January 26th, 2010 at 5:39 am
  14. RT @brainpicker: Wisdom – a philosophical timecapsule documenting 50 of our era’s greatest thinkers & doers http://bit.ly/8SRHHt

    This comment was originally posted on Twitter

    Jon_Peltier on January 26th, 2010 at 6:03 am
  15. RT @vanessabrunner: A beautiful project. Make sure to watch the video! Wisdom: http://bit.ly/5fZf0L (plus, I’m a sucker for anything wit …

    This comment was originally posted on Twitter

    lizzyunger on January 26th, 2010 at 2:43 pm
  16. on wisdom: “learn to love something deeply”- andrew wyeth, check out what Wisdom means to other cultural icons http://bit.ly/5fZf0L

    This comment was originally posted on Twitter

    create2destroy on January 28th, 2010 at 12:36 pm
  17. Wisdom: Nice photo/video/installation/story/exhibit from Andrew Zuckerman. http://bit.ly/cjvddh

    This comment was originally posted on Twitter

    bensmithson on January 29th, 2010 at 7:14 am
  18. Andrew Zuckerman’s Wisdom project : http://bit.ly/8SRHHt #iwant

    This comment was originally posted on Twitter

    kreefstert on January 31st, 2010 at 11:35 pm
  19. Great project indeed…it’s remind me of Herman Vaskes “Why are you creative?” project: http://www.whyareyoucreative.com/index.php?mode=frame&show=plain

    Boris Loukanov on February 1st, 2010 at 1:46 am
  20. I’d LOVE to have Andrew Zuckerman’s “Wisdom”: the collected insights of 50 renowned minds of the last generation. http://bit.ly/8SRHHt

    This comment was originally posted on Twitter

    TeddyZ on February 1st, 2010 at 2:56 am
  21. Thanks to @brainpickings for a wonderful weekly newsletter, my favorite part of this week -”Wisdom” : http://bit.ly/9TOxD6

    This comment was originally posted on Twitter

    cobyne on February 1st, 2010 at 5:15 am
  22. RT @brainpicker Cultural Timecapsule: Wisdom | Brain Pickings http://ow.ly/1nyUFP

    This comment was originally posted on Twitter

    The6thMyth on February 1st, 2010 at 2:38 pm
  23. Brilliant book & DVD series-’Wisdom: The Greatest Gift One Generation Can Give to Another’ Brain Pickings http://bit.ly/5fZf0L #wisdom

    This comment was originally posted on Twitter

    NoStaticNews on February 1st, 2010 at 2:47 pm
  24. @Rich_Oglesby listening to ambient dub by solitude http://trunc.it/54wn7 whilst listening to Zuckerman’s http://ow.ly/1nyUFP = #90sFlashBack

    This comment was originally posted on Twitter

    The6thMyth on February 1st, 2010 at 5:30 pm
  25. RT @brainpicker Cultural Timecapsule: Wisdom | Brain Pickings http://ow.ly/1nyUFP

    This comment was originally posted on Twitter

    undre2g on February 1st, 2010 at 8:04 pm

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