Brain Pickings

Greatest of All Time: Remembering Muhammad Ali

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To celebrate 30 years in publishing, luxury book purveyor Taschen (remember them?) is releasing a new edition of what’s easily their biggest hit to date: The 2004 volume GOAT: Greatest of All Time, celebrating the great Muhammad Ali. With thousands of photographs, art and visual memorability from over 100 artists, two gatefold sequences, the most compelling interviews with Ali culled from a half-century of archives, and original essays by some of today’s most exciting writers, the tome is fully deserving of Der Spiegel‘s description:

This is a monument on paper, the most megalomaniacal book in the history of civilization, the biggest, heaviest, most radiant thing ever printed — Ali’s last victory.” ~ Der Spiegel

With 800 pages weighing in at 75 lbs, GOAT is a heavyweight that will knock you out with its lush imagery, depth of perspective, creative point of view, and extraordinary energy.

Today, seven years after the publication of GOAT, we are proud to publish this affordable edition at last so that Ali’s genius can be shared with the widest possible audience. Smaller in size but not in impact, this new version brings the people’s champ to the people.” ~ Taschen

And, at $150, the new edition is a steal compared to the $4,500 (yes, you read that right) price tag of the original. Better yet, Amazon has knocked 37% off for a handsome $94.50. By our calculations that’s, oh let’s see, a 97.9% discount — which, in relative terms, makes the book almost free. And they say premium publishing was stubbornly snobbish.

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