Brain Pickings

Why Man Creates: A Saul Bass Gem from 1968

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I love iconic graphic designer Saul Bass and have a soft spot for luminaries’ musings on the nature of creativity.

Naturally, I’m head over heels with Why Man Creates — a remarkable short documentary from 1968, animated by Bass and alluringly subtitled “a series of explorations, episodes & comments on creativity.”

Playful yet profound, the film is a series of sequences that at first appear unconnected but eventually converge into a compelling exploration of (wo)man’s most fundamental impetus to create, featuring such delightful tongue-in-cheek vehicles as this exchange between Michelangelo and da Vinci:

Whaddaya doin?” ‘I’m painting the ceiling! Whadda you doin?” “I’m painting the floor!”

For more on Bass’s design legacy, and its place in the context of other seminal design work, see Six Chapters in Design: Saul Bass, Ivan Chermayeff, Milton Glaser, Paul Rand, Ikko Tanaka, Henryk Tomaszewski which, nearly 15 years later, is still an absolute pillar of understanding and contextualizing modern graphic design.

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