Brain Pickings

Democratizing Publishing: TED Launches TEDBooks

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Yesterday, we were thrilled to hear that TED is launching TEDBooks — an imprint of short nonfiction books. Using Amazon’s freshly released Kindle Singles imprint for books under 20,000 words and designed to be read in a single sitting, the $2.99 books are available on the Kindle and Kindle Reader apps for iPad and Android.

The project launched with three promising all-star titles:

The Happiness Manifesto by Nic Marks of Happy Planet Index fame debunks the notion of using economic factors to measure a nation’s well-being and instead explores how people and nations can build real, lasting foundations for well-being — a timely addition to our selection of 7 must-read books on happiness released earlier this week.

Homo Evolutis by Juan Enriquez and Steve Gullans is a bold vision for the next human species, portraying mankind as a species in transitions not only through a life science map of evolution but also through a compelling discussion of how the core principles of our civilization — government, religion, social structures — are shifting.

Beware Dangerism! by Gever Tulley takes on the culture of fear perpetuated by mass media and often embedded in parenting, which he terms “dangerism,” with surprising statistics and insights indicating that play and pursuit of curiosity — something we’re big proponents of — is the better model for raising kids to be high-functioning, entrepreneurial, creative, successful, happy people.

The effort is an “idea worth spreading” in more ways than one — it serves not only as a powerful vehicle for some of today’s most compelling thinking, leveraged by the TED brand, but also bespeaks a new frontier of publishing that bypasses the stagnant traditional model of the industry to democratize how authors’ ideas reach their audience. Bravo, TED.

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