Spain has a rich and widely recognized art tradition — Picasso, Goya, Dalí — but its equally noteworthy design legacy hasn’t achieved the same level of exposure and acclaim. Emilio Gil’s Pioneers of Spanish Graphic Design is a bold and visually striking effort to rectify that by spotlighting 15 groundbreaking Spanish graphic designers whose work between 1939 and 1975 defied the political circumstances and visual vocabulary of post-war Spain to ignite a provocative new culture of visual language.
Alongside the artwork are essays by some of Spain’s finest art historians and design writers, tying the era’s design landscape to the social and political realities of the period. From advertising to expressionism, the book covers an extraordinary range of graphic expressions in the context of their cultural belonging.
Pioneers of Spanish Graphic Design is the kind of book that not only unearths a treasure trove of vintage eye candy, but also makes a compelling case for design as art.