What going to school without underwear has to do with ruling the world.
A few months ago, our friends from Acumen Fund launched the Search for the Obvious initiative — a quest to find everyday objects and ideas that dramatically improve quality of life. In its latest iteration, SFTO challenged people to imagine a world without moms in an effort to raise awareness about the 7 million women who are injured and 350,000 women who die from complications due to childbirth every year — yet of the world’s 1,000 childbirth deaths per day, 800 are preventable by providing simple, basic maternal health care.
The challenge received dozens of submissions from all over the world across a variety of categories, from video to tweet to guerrilla. This poignant entry by the Jubilee Project, reminiscent of the beautiful Fifty People One Question, won the video category with its candid, deeply human journey into the richness and multiplicity of mothers’ impact on who we are and how we go through the world.
This video was inspired by our desire to help moms around the world because of the love and care we received from our own moms. We wanted to capture a genuine and raw spectrum of voices that spoke to just how much moms mean to all of us.”
See the other category winners and find out about ways to help save moms around the world on the official challenge page. For more on Acumen Fund’s work for maternity hospitals, don’t miss this excellent ABC News interview with founder Jacqueline Novogratz, whose TED talk on the life of immersion remains an all-time favorite.