Brain Pickings

The Sorcerers & Their Apprentices: The Untold Story of MIT Media Lab

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What jazz-playing robots have to do with intelligent cars, the future of reading and augmented intuition.

Since its inception by Nicholas Negroponte in 1985, the MIT Media Lab has become a potent petri dish of innovation, churning out some of the smartest, most exciting, most optimistic technology-driven promises for a better tomorrow. From humanoid robots to e-ink to smart city cars, the lab continually pushes the bleeding-edge of what MoMA’s Paola Antonelli calls “humanized technology” — objects, devices and systems that enrich and empower our lives. Now, the fascinating story of the MIT Media Lab is finally told in full in The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives — a fantastic new book by Frank Moss, who spearheaded the lab’s vision and operations between 2006 and April of this year, when he was replaced by Joi Ito.

Moss, whose formal background is in aerospace engineering and who became an early tech entrepreneur before taking over the lab, pulls the curtain on what Google’s Eric Schmidt calls “the creative chaos” behind the remarkable inner workings of this hub of human genius.

The book really is about people and their passion, how they go about inventing. So often today people write books and talk about innovation as if it were a business process. True creativity and invention, which are the seed of innovation, come from people and they come from the stories of people. They come from their backgrounds, their passions, what moves them, the things that worry them, the things that are their dreams.” ~ Frank Moss

For a taste of the kind of astonishing, jaw-dropping, all-inspiring brilliance that emanates from the lab and its projects, look no further than the incredible Sixth Sense wearable gestural interface project by Patti Maes and Pranav Mistry, demoed at TED in 2009:

The Wall Street Journal has an excellent review and Amazon has a fascinating (but ironically un-embeddable) video tour of the lab as Moss talks about the book.

More than anything, The Sorcerers and Their Apprentices is a fresh breath of optimism amidst a culture of techno-dystopia 30 years in the making, offering a surprisingly believable blueprint for the kind of innovation that maybe, just maybe, can abate our worst nightmares and materialize our greatest dreams for the future.

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