Brain Pickings

Everything is a Remix, Part 3: The Elements of Creativity

by

What Gutenberg has to do with Thomas Edison and the secret sauce of Apple.

Kirby Ferguson’s excellent Everything is a Remix project is, as I’ve previously written, one of the most important efforts to illuminate the mechanisms, paradoxes and central principles of creative culture in modern history — an ambitious four-part documentary on the history and cultural significance of sampling and collaborative creation, reflecting my own deep held belief that creativity is combinatorial. Today, Kirby releases the highly anticipated third installment in the series, titled The Elements of Creativity.

Enjoy — this is a cultural treasure:

The most dramatic results can happen when ideas are combined. By connecting ideas together, creative leaps can be made, producing some of history’s biggest breakthroughs.” ~ Kirby Ferguson

From derivative work in art to incremental innovation in technology, Kirby tells the lesser-known stories of history’s greatest innovators to illustrate the point that creativity builds on what came before rather than crystallizing from thin air under the touch of a mythical muse.

Thomas Edison did not invent the light bulb — his first patent was “Improvement in Electric Lamps,” but he did conduct trials with 6,000 materials for the filament until he created the first commercially viable bulb. Apple didn’t invent the first desktop computer — it copied Xerox (oh, the irony…), but was the first to combine the computer with the household appliance, sparking the personal computing revolution.

What started it all was the graphical interface merged with the idea of the computer as household appliance. The Mac is a demonstration of the explosive potential of combinations.” ~ Kirby Ferguson

Creativity isn’t magic: it happens by applying ordinary tools of thought to existing materials. And the soil from which we grow our creations is something we scorn and misunderstand even though it gives us so much — and that’s… copying.” ~ Kirby Ferguson

The fourth and final episode, coming this fall, will tackle the most complex question of all: How our legal, ethical and artistic burdens are hindering our collective ability to embrace technology as a true enabler of creativity. You can support the project here — I happily did.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner:





You can also become a one-time patron with a single donation in any amount:





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

Share on Tumblr