Brain Pickings

Illegal Drugs, Explained in LEGO: A 1970s PSA

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The architecture of addiction, or why mixed metaphors might be more harmful than marijuana.

In the 1950s and 60s, singer Anita Bryant made a name for herself as a vocal gay rights opponent. (Take that, Anita.) In the 1970s, she added illegal drugs to her roster of targets and narrated a short “documentary” on the evils of drugs titled Drugs Are Like That, in which two school-aged children discuss their knowledge of drugs whilst constructing a giant LEGO monster. Though many of its metaphors make little sense, its odd medley of campy and condescending is a head-scratcher, and a number of its arguments are scientifically questionable, the film is nonetheless visually beautiful and creatively innovative for its time. That, or at the very least an entertaining paleofuture treat for your Wednesday. (For a better metaphor using LEGOs, see my thoughts on networked knowledge and combinatorial creativity.)

Watch or download the full 16-minute version from the Prelinger Archives — it’s public domain footage, which makes it remix material of the finest kind, ahem…

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