Brain Pickings

A Brief History of Menu Design, 1850-1985

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What vintage restaurants reveal about the economy, creative influences and the evolution of foodie culture.

Last week, the fine folks at Under Consideraton launched Art of the Menu — an ambitious showcase of outstanding menus from around the world. But, as we know, all creativity builds on what came before, which brings us to today’s release of Menu Design in America: 1850-1985 by design writer extraordinaire Steven Heller (previously), Esquire food columnist John Mariani, cultural anthropologist and graphic design historian Jim Heimann, and high-end publisher Taschen (previously) — a delicious history of menu creativity, featuring nearly 800 vibrant illustrated examples of menu ephemera, alongside photographs of restaurants, that together tell the rich and fascinating story of eating out in America.

Apart from the incredible design history, Menu Design in America: 1850-1985 doubles as a curious tracker of American inflation, both economic (who’s in for a $1.50 fine-dining lunch?) and of culinary claims (how did we go from simple and to-the-point food descriptions to foofy foodie-speak?). But however you look at it, the 360-page mega-tome is a rare chronicle of creative evolution and a priceless piece of cultural history.

Images via Taschen

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