Brain Pickings

Saul Bass: A Life in Film & Design

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The much-awaited monumental monograph of the greatest graphic designer of all time.

Saul Bass (1920-1996) is one of the most iconic and influential visual communicators of the 20th century — possibly the most famous graphic designer of all time — having broken out of the conformity of the 1950s to shape the aesthetic of generations of designers and animators with his bold and lively film title sequences and graphic design. (His insights on creativity and advice on doing quality work are also a timeless treat for any creator.) Yet no definitive monograph of his prolific, monumental work has existed — until now. Saul Bass: A Life in Film & Design, designed by Bass’s daughter Jennifer and written by renowned design historian Pat Kirkham, is a formidable 428-page volume featuring more than 1,400 of Bass’s illustrations, many never before published, that offer an unprecedented look at his legacy and the creative process behind his most celebrated posters, title sequences, and logo designs.

I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.” ~ Saul Bass

Publisher Laurence King put together this epic video of the making of the book, to give you a sense of the scale and ambition of the project:

From his iconic title sequences…

… to his unforgettable posters…

…to his legendary logos for mega-brands like AT&T, Quaker Oats, and United Airlines, the monograph contextualizes his most significant works and analyzes each film project individually to dissect its graphic elements and motifs.

Philip French has a fantastic review-and-so-much-more of the book over at The Guardian.

Had Saul Bass: A Life in Film & Design been released before the publication of this selection of the 100 best graphic design books of the past 100 years, it would most certainly have been included, and quite possibly would have topped the list — it is, truly, one of the most beautiful, inspirational, important design books you’ll ever lay eyes and hands on.

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