“…and a viral clip of a cat doing flips, and the bings, bongs, and beeps of emails and tweets…”
Last month, the web watched with equal parts amazement, amusement, and sheer horror as a one-year-old thought a magazine was an iPad. And just last week, while attending the Futures of Entertainment 5 summit for my MIT fellowship, I was unsurprised to learn that a presenter’s toddler cousin walked up to a TV screen and tried to “swipe” it like a giant iPad. So I find myself delighted by the release of Goodnight iPad — “a parody for the next generation” by Ann Droyd (get it?), winking at the long-gone quiet era of the Goodnight Moon classic and “adapting” it for the age of LCD WiFi HD TVs and Facebook.
Whether Goodnight iPad will go the viral way of its conceptual ilk (Go the F**k to Sleep, I’m looking at you) and become a hipster darling is yet to be seen, but one thing is certain: at the heart of this irreverent nursery rhyme, still made very much of paper, is a playful reminder for all of us eternal kids that when the moon goes up, it’s not an entirely terrible idea for the power to go down.