Brain Pickings

Francesco Franchi on Visual Storytelling and Representation vs. Interpretation

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On the design as journalism and how to navigate the spectrum between art and information.

The shape of journalism in the age of data continues to evolve and shift as we hone new ways of framing what matters in the world. In this wonderful teaser for Visual Storytelling: Inspiring a New Visual Language, one of the 11 best art and design books of 2011, Italian art director and information designer Francesco Franchi discusses the role of the designer as a translator of journalism. Franchi cites 1930s pictogram pioneer Otto Neurath and modern-day life-visualizer Nicholas Felton as his inspiration, and zooms in on the relationship between form and content on the spectrum between art and information.

Visual journalism means a combination between graphic and narrative. So, it is at the same time representation but also an interpretation of reality to develop an idea.”

Visual Storytelling features a fantastic full interview with Franchi.

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