Brain Pickings

Introducing The Curator’s Code: A Standard for Honoring Attribution of Discovery Across the Web

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UPDATE: Some thoughts on some of the responses, by way of Einstein.

UPDATE 2: This segment from NPR’s On the Media articulates the project well — give it a listen.

Ours is a culture and a time immensely rich in trash as it is in treasures.” ~ Ray Bradbury

You are a mashup of what you let into your life.” ~ Austin Kleon

Chance favors the connected mind.” ~ Steven Johnson

As both a consumer and curator of information, I spend a great deal of time thinking about the architecture of knowledge. Over the past year, I’ve grown increasingly concerned about a fundamental disconnect in the “information economy”: In an age of information overload, information discovery — the service of bringing to the public’s attention that which is interesting, meaningful, important, and otherwise worthy of our time and thought — is a form of creative and intellectual labor, and one of increasing importance and urgency. A form of authorship, if you will. Yet we don’t have a standardized system for honoring discovery the way we honor other forms of authorship and other modalities of creative and intellectual investment, from literary citations to Creative Commons image rights.

Until today.

I’m thrilled to introduce The Curator’s Code — a movement to honor and standardize attribution of discovery across the web.

One of the most magical things about the Internet is that it’s a whimsical rabbit hole of discovery — we start somewhere familiar and click our way to a wonderland of curiosity and fascination we never knew existed. What makes this contagion of semi-serendipity possible is an intricate ecosystem of “link love” — a via-chain of attribution that allows us to discover new wonderlands through those we already know and trust.

The Curator’s Code is an effort to keep this whimsical rabbit hole open by honoring discovery through an actionable code of ethics — first, understanding why attribution matters, and then, implementing it across the web in a codified common standard, doing for attribution of discovery what Creative Commons has done for image attribution. It’s a suggested system for honoring the creative and intellectual labor of information discovery by making attribution consistent and codified, celebrating authors and creators, and also respecting those who discover and amplify their work. It’s an effort to make the rabbit hole open, fair, and ever-alluring. This not about policing the Internet from a place of top-down authority, it’s about encouraging respect and kindness among the community.

Together with my design and thought partner on the project, the infinitely brilliant and hard-working Kelli Anderson, and with invaluable input from my wonderful studiomate Tina of Swiss Miss fame, we’ve devised a simple system that any publisher and curator of information can use across the social web and on any publishing platform.

The system is based on two basic types of attribution, each shorthanded by a special unicode character, much like ™ for “trademark” and for © “copyright.” And while the symbols are a cleaner way to do it, you may still choose to credit the “old-fashioned” way, using “via” and “HT” — the message here is not about how to credit but simply to credit.

stands for “via” and signifies a direct link of discovery, to be used when you simply repost a piece of content you found elsewhere, with little or no modification or addition. This type of attribution looks something like this:

stands for the common “HT” or “hat tip,” signifying an indirect link of discovery, to be used for content you significantly modify or expand upon compared to your source, for story leads, or for indirect inspiration encountered elsewhere that led you to create your own original content. For example:

In both cases, just like the words “via” and “HT,” the respective unicode character would be followed by the actual hotlink to your source. For example:

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One reason we’re using unicode characters is that we we wanted the symbols themselves to be a kind of messenger for the ethos of the code — the character is hotlinked to the Curator’s Code site, which allows the ethos of attribution to spread as curious readers click the symbol to find out what it stands for.

This is where it gets interesting. With generous help from my studiomates Cameron and Jonnie, we’re offering a bookmarklet that lets you easily copy-paste the unicode characters for use in any text field, from a tweet to your blog CMS. Just drag the bookmarklet to your bookmarks bar and click it every time you want to attribute discovery, then click your preferred type of attribution and watch the unicode magically appear wherever your cursor is in a text field. Add the actual hotlink to your source after it like you normally would.

See it in action:

If you’re a publisher, you can also grab the Curator’s Code badge pack to display your support, and sign the public pledge to join the ranks of supporting sites.

As for the design, Kelli — as much a designer as a visual philosopher — came up with this beautifully meta concept, where we display famous quotes related to attribution in a parallax rabbit hole of sites on which they actually occur, layered in the order of source attribution. Hovering over the hole makes the parallax shift before your eyes, as if the Internet is burning a hole of discovery through your very screen. In Kelli’s words:

Maria spoke about attribution less as an obligation and more as an enabler of deep, surprising (and perhaps infinite) voyages through information. Through linking, the Internet connects disparate sources in a way that no other medium has before — effectively creating these meta-narratives of discovery. Maria called them ‘rabbit holes.’ With that one phrase, I knew that the site should demonstrate pathways of attribution by (literally) poking a hole in the Internet to glimpse the pathways of attribution beyond.”

Here’s to a new dawn of keeping the Internet’s whimsical rabbit hole of information open by honoring discovery like the creative and intellectual labor that it is.

Questions? See the FAQ section.

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