Brain Pickings

Twilight Zone Creator Rod Serling on Where Good Ideas Come From

by

“Ideas are born from what is smelled, heard, seen, experienced, felt, emotionalized.”

The questions of where good ideas come from, what inspiration is made of, why some people are more creative than others, and how we can optimize ourselves for creativity are perhaps as enduring as the act of creation itself.

In this short clip from the vintage TV special Writing for Television, Rod Serling, creator of the cult-classic The Twilight Zone, manages to articulate the combinatorial nature of creativity in a mere 64 seconds:

Ideas come from the Earth. They come from every human experience that you’ve either witnessed or have heard about, translated into your brain in your own sense of dialogue, in your own language form. Ideas are born from what is smelled, heard, seen, experienced, felt, emotionalized. Ideas are probably in the air, like little tiny items of ozone.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner:





You can also become a one-time patron with a single donation in any amount:





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

Share on Tumblr