Brain Pickings

Iconic Italian Graphic Artist Bruno Munari’s Rare Vintage “Interactive” Picture-Books

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Pioneering visual storytelling that endures as a manifesto for the magic of paper books.

In 1968, two years after he published his hugely influential book Design as Art, legendary Italian graphic artist Bruno Munari applied his principles to a different medium — children’s picture-books — with the same boldness of vision and hunger for thoughtful creative experimentation. Nella nebbia di Milano [In the Mist of Milan] (public library) was born — a masterwork of visual storytelling and a graphic arts classic that doubles as a beautiful manifesto for the mesmerism of paper books. In vibrant mid-century colors and a cleverly engineered sequence of die-cut holes that guide the story, Munari tells the story of a foggy day that envelops the crazy world of the circus. Parchment-paper pages layer illustrations over one another for a foggy feel and different vignettes tickle the curiosity as the reader peeks from either side of each die-cut hole.

The message seems to be a sweet and gentle reminder that the world is perpetually shrouded in opacity and we only see the parts of it on which we choose to shine our attention, the “intentional, unapologetic discriminator” that it is.

The screen does little justice to the book’s analog magic, but I’ve photographed my own copy to offer a sense of the book’s timeless whimsy, along with the above animated GIF of a six-page sequence I couldn’t resist making.

But Nella nebbia di Milano wasn’t actually Munari’s first foray into this singular form of storytelling. More than a decade earlier, in 1956, he had created a long-out-of-print gem titled Nella notte buia [In the Dark of the Night] (public library), experimenting with a more textured version of the same tactile techniques.

Printed on black and gray paper, this book features similar die-cut storytelling, but adds to the round holes some wonderfully jagged-edged ones, as if clawed and gnawed-through by the creatures — ants, birds, grasshoppers, fish — that take over the world after nightfall.

Complement Munari’s gems with more die-cut magic from other parts of the world — The Hole from Norway, The Book about Moomin, Mymble and Little My from Sweden, and I Saw a Peacock with a Fiery Tail from India.

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