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Archive for the ‘partnerships’ Category

04 DECEMBER, 2009

Top 10 Contemporary Cross-Disciplinary Conferences

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Ideas in real life, or how to increase the statistical probability of finding a clown, Malcolm Gladwell, and a rocket scientist in the same room.

It’s no secret that we’re huge TED fans here at Brain Pickings, but we also follow other conferences with a great deal of interest — ambitious alternative events determined to make oft-repeated phrases like “design thinking” and “interdisciplinary innovation” mean something. These expansive — but not prohibitively expensive — experiences also aim to create communities that live beyond the initial flurry of inspiration. And while we certainly don’t believe the world needs gratuitous gatherings of extraordinary people doing extraordinary things, we do believe in incubating ideas and connecting inspired changemakers.

So here’s a list of the top-10 non-TED alternative live conferences — and we use the term loosely — bound to make your brain sparkle.

99%

Named after Thomas Edison’s dictum, “Genius is 1% inspiration and 99% Perspiration,” the 99% conference has a unique raison d’être: “making ideas happen.” In a twist to traditional conference talks, the speakers are asked to share the stories behind the execution of their great ideas, rather than the ideas themselves. (And with a brand-name lineup featuring Michael Beirut and Seth Godin, attendees were already familiar with the speakers’ main ideas anyway.)

Produced by the creativity consultancy Behance, the inaugural 99% conference took place in New York in April of this year; next year’s is already on tap for April 15-16, 2010.

BARCAMP

Inspired by Tim O’Reilly’s famous invite-only hacker summit, Foo Camp, BarCamp borrowed from the hacker slang foobar to create a set of guidelines for an alternative, open-to-all, ad-hoc event around a common topic or theme that anyone can host anywhere. (These user-generated experiences are also sometimes called unconferences or non-conferences, after legendary eccentric curator Hans Ulrich Obrist‘s experimental non-conference in Jülich, Germany, in the 90′s.)

A self-organizing community of diverse interests, BarCamp participants are also its presenters. Attendees spend the first part of each event brainstorming and voting for session subjects, and can then choose among the various breakout groups. As you might imagine, the quality of a BarCamp can vary considerably depending on who’s present — we’ve had mixed experiences, accordingly. But as the saying goes, you get what you pay for; and BarCamps are typically free.

DO LECTURES

As with the 99%, the Do Lectures have the proactive premise “that the Doers of the world can inspire the rest of us to go Do something.” Fewer than 100 attendees, speakers, and staff gather in west Wales under a tent for a weekend of cross-disciplinary inspiration. Speakers at this year’s second-annual Do session included mountaineer Paul Deegan and Tony Davidson, Creative Director of ad agency Wieden+Kennedy.

The Do Lectures were started by David and Clare Hieatt, founders of the activewear brand Howie’s.

THE FEAST

Produced by the irrepressible duo behind All Day Buffet (Jerri Chou and Mike Karnjanaprakorn, who also put on the first 99% conference), The Feast is a two-day affair that had its first run in New York this year as well.

With the tagline “feast on good,” the focus here is social enterprise: self-sustaining, next-generation initiatives with nothing less than world-changing intentions. Talks from inspiring models such as charity: water and New Orleans’s 9th Ward Field of Dreams made for an amazing lineup, and everything from fifteen-minute breaks to flatware is carefully curated by the conference organizers. (Okay, perhaps we’re a little biased, having attended the first Feast as a fellow.) Bias notwithstanding, though, All Day Buffet’s thoughtful stewardship of this startup conference makes it a must-follow event.

GEL

An acronym for “Good Experience Live,” GEL is a twice-yearly conference in New York, focused — as its name suggests — on the human experience in all arenas. The main event takes place in April and features speakers from business, design, technology, and other service-driven disciplines (so basically anything). GEL Health focuses on improving the patient experience and is held in October. Entering its seventh year, GEL was founded by Bit Literacy author and user-experience consultant Mark Hurst.

The next GEL is scheduled for April 29-30, 2010; in the meantime you can check out clips from past GELs here.

IGNITE

Started in Seattle in 2006, Ignite talks hacked Pecha Kucha’s 20×20 format (below) for a Google generation’s attention spans. Speakers have five minutes and 20 slides (which automatically rotate every 15 seconds) with which to present anything from cheesemaking to conservation. In addition to these nano-talks, participants also spend part of any Ignite event making — usually coding or moding something to be judged in a subsequent contest. Founders Brady Forrest and Bre Pettis have roots in online networks (O’Reilly Media and Etsy.com, respectively), and correspondingly, Ignite events are openly geeky affairs. Since that inaugural event Ignite has spread to cities around the world, with strongholds in New York, Helsinki, Paris, and Portland.

You can view more talks at Ignite’s YouTube channel, including Scott Berkun’s now canonical “Why and How to Give an Ignite Talk.”

PALOMAR5

A global group of 30 people under age 30 just completed six weeks at this innovation camp in Berlin, forming Palomar5’s first graduating class. Six young entrepreneurs founded the group and formulated the question posed to these lucky souls: “How will we work in the future?”

The residency itself then became a kind of living laboratory for Palomar5’s premise. (In a great nod to the industrial-era fabrik that served as backdrop, participants were given overalls to wear for their first weekend, “to initiate a kind of reset-mode.” From the look of Palomar5’s Flickr sets, the attendees may have enjoyed a Hefeweiss or two on the former beer factory site as well.) Following weeks of envisioning, workshop-ing, and prototyping ideas, the camp culminated in a festival and livestreamed summit (that included a talk by Brain Pickings favorite Aaron Koblin).

Palomar5 may be in hibernation mode now, but you can still connect with its community on Facebook and Twitter.

PECHAKUCHA

What started in 2003 in a Tokyo gallery as an event for designers has since spread to 260-plus cities, from A Coruña to Zürich. Pecha Kucha pioneered the 20-slides-in-20-seconds format, providing a built-in check for creatives who tend toward too much exposition. Beyond this constraint, however, the talks have been held in bars, churches, and swimming pools; equally diverse are Pecha Kucha speakers, fulfilling the founders’ wish that anyone, from upstart to well-established, might be able to present.

Check here to see if there’s a Pecha Kucha Night near you, and catch up on presentations past on their recently launched video portal.

PINC

Held in the Netherlands, the annual PINC conference typically features around 16 speakers and 500 guests.

Its acronym stands for People, Ideas, Nature, and Creativity, and the prevailing ethos — as articulated by PINC’s founder, publisher Peter van Lindonk — is “passion.” (Not for nothing did van Lindonk spent 15 years moonlighting as a ringmaster for Amsterdam’s World Christmas Circus.)

The eclectic program aims to recharge the brain’s batteries with “[a]n inspiring cascade of new ideas, great stories, and impressive visual presentations.” Next year’s PINC is scheduled for May 11-18, 2010, but you can watch videos from past years here.

TEDX

We would be remiss if we didn’t mention the fantastic success that is TEDx.

These independently curated, local talks have brought TED’s mission of “ideas that matter” to 350-plus places globally, and created their own rich cache of video for anyone to watch. TED may be the sine qua non of idea conferences, but these smaller stages are showcasing an exciting amount of big thinking.

We’re certain that we missed other great conferences and meeting models in this rundown, particularly non-English-language-based experiences, so do use the comments section to tip us off to your favorite alt-conferences.

Kirstin Butler is writing an adaptation of Gogol for the Google era called Dead SULs, but when not working spends far, far too much time on Twitter. She currently lives in Cambridge, MA.

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07 OCTOBER, 2009

Crowdsourcing 2010: Behind the3six5 Project

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An experiment in the collaborative authorship of history and our collective reality.

Today, we’re picking the brains behind the3six5 — a new blog-project that invites a different, often famous, person to write an entry for each of the 365 days in 2010, essentially crowdsourcing a snapshot of the year. So far, the project has enlisted a varied spectrum of personalities — from writers to comedians to TED speakers to, well, us. (Mark your calendars — we’re going on February 9.)

We sit down with co-conspirators Len Kendall and Daniel Honigman for a chat about the inspiration behind the3six5, its challenges and its ultimate goals.

q0

Hey guys, good to have you. Tell us a bit about yourselves, your background and your brand of curiosity.

Len: I’m a Chicago native, a first generation member of my family, and a digital marketing guy. My brand of curiosity stems from my desire to always be learning and discovered. I’m a self proclaimed “Expert at Nothing” which is a personal reminder to never consider myself a master of any discipline.

My career is a direct result of my interest in bridging creativity and business. I’ve spent time at 2 Chicago ad agencies focusing on digital media and currently am helping lead the charge of “Digital PR” at Golin Harris Chicago where I work with over a dozen major brands.

Daniel: I’m a news guy. I fell in love with journalism when I was an undergrad in college, and I moved to Chicago to study it. I started my career as a reporter, and then sort of fell into the digital/social media world when I started to cover it.

I then landed a gig at the Chicago Tribune as its first social media “person,” where I created and ran its Colonel Tribune persona, after which I then moved up to lead social media strategy for all Tribune newspapers and television sites. I started at Weber Shandwick in June 2009, where I work with brands to interact with consumers and best tell their stories digitally.

Whether I’m working with brands, or consulting with news organization or local businesses, my passion is working with others to help them tell their stories. I enjoy pushing the envelope, and I enjoy helping others think outside of the box.

q0

How and when did the idea for the3six5 first come up?

Len: Daniel and I are very entrepreneurial in nature and many of our discussions over cigars will revolve around potential projects we can team up on. This particular idea came up over the course of a few months and we decided to act on this one as it merged our interests of journalism, marketing, and technology (also not to mention a low cost of entry).

Daniel: We were talking one day about doing a similar storystreaming project for the city of Chicago, actually. We would gather folks from all sorts of life in town: athletes, politicians, artists and some regular, hardworking folks from the city and invite them to tell their stories.

We figured that it could be quite difficult to find 365 in Chicago, and we wanted to try to incorporate a more global perspective for the3six5 project, so we opened it up.

q2

We know from psychology that two people may undergo the exact same experience yet walk away with drastically different interpretations of and sentiments about it. Curating the lineup of contributors will thus be critical to the project’s final product. So, in a way, you’re outsourcing the content but shaping the course of it yourselves — how do you feel about that?

Len: Regardless of a person’s digital or offline footprint, we ultimately have no idea what kind of content is going to be produced over the 365 days of 2010.

No one can predict what will be taking place in the world that day and no one can predict what factors will be affecting the lives of our 365 authors in the future. All we can try to do is find people who we believe are creative, quality writers, and have a unique life experience to date.

Daniel: I feel great about that. With any big crowdsourced project (e.g. Drew McLellan and Gavin Heaton’s Age of Conversation projects) there must be a theme. There must be guidance. We want to give our contributors an idea of what they could and should be writing, as far as format, types of content, etc., but we want to give as much flexibility as possible as to the actual content itself. Think of the3six5 is a collaborative diary for the year 2010.

q3

We’re big believers in eclecticism and the cross-pollination of ideas. Are you making an effort to ensure a diverse lineup from a wide spectrum of disciplines, or are you focusing more on social media personalities? What’s your selection process for the authors?

Len: The easiest route here would obviously be to leverage our social media channels to find authors, but Daniel and I knew that the variety of perspectives would suffer. We’re using social media as a starting point for exploration and discovery.

Through both of our usage of Twitter we’ve been able to bridge relationships with people offline and in industries that are polar opposite from our own.

Sure, some of our authors may have a social media presence, but we’re looking for people who are well-versed across different types of subject matter. Having variety is critical to this project, otherwise it will just sound like a diary written by one person which is the exact opposite of what we’re trying to achieve.

Daniel: Successful social media efforts happen both online and offline, therefore, we didn’t want to limit this project to people we know online. We hope this project brings people together. We hope this project introduces folks to others they never would have met otherwise. That’s what will make the3six5 so much fun.

q4

“Lifestreaming” has evolved from musings on one’s immediate cirumstances in personal blogs to broader reflections on the chancing social, technological and cultural landscape – just look at some of the big-name blogs, from TechCruch to BoingBoing. How do you see the idea of content curation fitting in with lifestreaming?

Daniel: For A Day in the Sun, the Austin American-Statesman’s crowdsourced news project, editors and reporters received content from Austinites first, and then posted it to the web. For an open brandstream — aggregated or published — it’s easy to flood the stream with all sorts of content the brand may not want.

Therefore, for brands and news organizations to take advantage of lifestreaming platforms, the actual content, if crowdsourced, has to be verified and of an agreed upon standard.

This is not to say content in an individual’s lifestream isn’t curated. By reading an article and posting a link or other content, users are curating their own content in real time, whether they know it or not.

The purpose of a lifestream is to publish one’s digital activities for others’ benefit. Not everything you’ll read or do can — or should — be shared for others. Therefore, not ALL content should go in a lifestream.

My take is that for crowdsourced lifestream projects to be successful, editors must establish clear guidelines.

q5

A key criticism of the web is the dilution of authorship — it’s often hard and sometimes even impossible to track down the true origin and author of a piece of information online. Would you say the preservation of authorship is important in writing our own history as a society and civilization?

Len: I have mixed emotions on this topic. On one hand, if we don’t preserve authorship, then there will be less motivation for people to create content.

Let’s be honest, we’re a proud species and if we’re not getting credit for something we created, we aren’t going to want to continue. That being said, from the audience’s perspective, there isn’t much concern about who or where content comes from, we just want it to be of substance.

With the3six5 we’re going to do our best to make it very clear of who the author is each day. By showing readers a different author each day, we’re reminding them that the story is coming from a different perspective. Unlike reading a book, here the audience needs to reset its expectations each day in regards to style and personality.

Daniel: People steal credit for other people’s work — and have done so — for thousands of years. As we move forward, and with more information readily available, it’s going to be incumbent upon us to cite our original source material, as this will only lend more credence to our own original thoughts, when we do have them.

q6

Well, thanks for letting us pick your brains. Any last thoughts left unpicked?

Len: Thank you for taking the time to share our project. I’d like to take this opportunity to point your readers to our listing on Kickstarter. Although the3six5 does not require any money to work, our ultimate plan is to publish 2010 as a hard copy book and as such, we would love to have assistance with the potential publishing process. Donations will go towards buying a future book, and also an additional copy for an author of the3six5.

Details are available here.

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24 SEPTEMBER, 2009

Creativity for Sustainability: Glove Love

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All gloves are off in the war on climate change, or what models have to do with natural history.

We love Green Thing. And now, their latest project is giving us all the more reason to. Launching at London Fashion Week this week, the GloveLove project reunites the world’s lost single gloves in a charmingly clever promotion for GT’s anti-waste initiative, All-Consuming — the art of wasting nothing and using everything.

Each newly paired set is washed, repaired and re-packaged by hand with recycled nametags and labels that explain the stories behind each glove.

Glove Love is brilliant, romantic, original, funny and green.” ~ Emma Thompson

The effort is backed by socially-conscious celebs like Eva Green, Lauren Budd and Emma Thompson, and has already received hundreds of glove donations from both everyday folks and the lost-and-founds of organizations like Transport for London and Britain’s Natural History Museum.

GloveLove is a lovely illustration of the idea that creativity is a powerful tool for propelling sustainability — and one more inspired way for Green Thing to put their money where their mouth is in backing their “Creativity vs. Climate Change” mantra.

Give a glove to contribute to this wonderful project, and the good folks at GT will even let you know when your glove has been paired up and found its glovelover soulmate. Or, get yourself a brilliantly, colorfully mis-matched pair with character and a story for the non-price of £5.

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