Archive for the ‘sustainability’ Category
06
Jan
2009
Objectified: Dissecting Design
What cinema vérité and toothbrushes have to do with the truly transformational.
Imagine picking the brains of the world’s most innovative, influential, brilliant designers. The ones who transcend the realm of greatness and rise to the level of genius.
Now imagine not having to imagine that.
From Helvetica director Gary Hustwit comes Objectified, a new design documentary that delves into the magic of what is loosely known as “industrial design” — a term perhaps poorly suited, in its crude connotation, to a field that gives us anything from inspired toothbrushes to revolutionary tech gadgets, all held together by the common thread of being something more than mere objects to those who use them.
Objectified picks apart notions like creativity, identity, consumerism and sustainability — terms tossed around rather frivolously these days, but truly grasped and appreciated by few — examining them through film vérité and revelatory conversations with some of the world’s most influential designers.
The film features legendary designers like Karim Rashid and Naoto Fukasawa, world-changing design studios like IDEO and Smart Design, and some of our own deeply, deeply revered design idols like MoMA curator of design Paola Antonelli.
We’re rather excited for Objectified — because besides being deeply inspirational by way of exposure to pure genius, the film also makes us commonfolk look within ourselves for that peculiar force that makes us relate to the world and to each other through objects, using beatifully designed artifacts as extensions of ourselves, as badges, as fundamental pieces of self-definition.
Objectified premieres worldwide in March. Grab the production’s RSS feed or jump on the email newsletter to stay in the loop.
Thanks, Alek.
Hey there! If you're new around here, grab our RSS feed for the freshest pickings.
31
Dec
2008
Catch of the Day
Preservation the surfer way, or why farmers’ markets are now selling condoms.
We’re suckers for clever guerrilla campaigns. We’re also suckers for sustainability. So, naturally, we’re all over this campaign for environmental nonprofit Surfrider Foundation.
From condom “fillets” to styrofoam “bites” packaged like something you’d find at Whole Foods, the Catch of the Day campaign is a visceral reminder of how pollution both stifles wildlife and ultimately ends up on our plates.
The junk is all 100% authentic, hand-picked from various beaches across America, from Galveston to South Padre Island to Venice Beach.
Yep, the condoms too.
The campaign positions littering as the antithesis of the true surfer spirit of bonding with nature, respecting it, and appreciating its raw beauty. Because nothing puts as big a damper on that appreciation as having a cigarette bud stick between your toes while walking on a wild beach.
Best part: Packaged in (we hope post-consumer) plastic to look like seafood, the stuff is offered at real farmers’ markets across the coasts. Talk about authenticity and stride-stopping impact. Genius.
Out of Saatchi & Saatchi, LA.
via TreeHugger (Thanks, Teddy)
Subscribe
Connect
Categories
Web Pickings