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	<title>Brain Pickings &#187; technology</title>
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		<title>All Watched Over by Machines of Loving Grace: Adam Curtis on How Technology Limits Us</title>
		<link>http://www.brainpickings.org/index.php/2012/02/06/all-watched-over-by-machines-of-loving-grace-adam-curtis/</link>
		<comments>http://www.brainpickings.org/index.php/2012/02/06/all-watched-over-by-machines-of-loving-grace-adam-curtis/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 13:30:26 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<description><![CDATA[What Ayn Rand has to do with the Occupy movement.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and keeping it ad-free isn't easy. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>What Ayn Rand has to do with the Occupy movement.</em></p>
<p><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/02/machinesoflovinggrace.jpg" width="190" />Documentarian <a href="http://en.wikipedia.org/wiki/Adam_Curtis" target="_blank">Adam Curtis</a> is among our era&#8217;s most influential cultural storytellers, with a penchant for debunking the established order of beliefs and ideologies. In <a href="http://www.brainpickings.org/index.php/2010/02/01/the-century-of-the-self/"><em>The Century of the Self</em></a> (2002), he traces the origin of consumerism and how Freud&#8217;s theories shaped twentieth-century manipulations of public opinion, from politics to marketing; in <a href=""><em>The Power of Nightmares</em></a> (2004), he explores the rise of the politics of fear; in <a href="http://en.wikipedia.org/wiki/The_Trap_(television_documentary_series)" target="_blank"><em>The Trap</em></a> (2007), he examines the concept and evolution of freedom and the simplistic models of human nature on which it is based. His latest BBC documentary, <a href="http://en.wikipedia.org/wiki/All_Watched_Over_by_Machines_of_Loving_Grace_(television_documentary_series)" target="_blank"><strong><em>All Watched Over by Machines of Loving Grace</em></strong></a>, premiered last May, mere months before the global Occupy movement erupted, and paints an infinitely intriguing, though in my view wrong on many counts, portrait of technology as a limiting, rather than liberating, cultural and political force. The title of the series comes from a 1967 poem by <a href="http://en.wikipedia.org/wiki/Richard_Brautigan" target="_blank">Richard Brautigan</a>, in which he envisions a world of cybernetics so advanced that the balance of nature is restored and there is no need for human labor.</p>
<p>Though the film has strong techno-dystopian undertones akin to the Orson-Welles-narrated <a href="http://www.brainpickings.org/index.php/2011/01/12/future-shock/"><em>Future Shock</em></a> series of the 1970s and neglects how technology enables such powerful phenomena like <a href="http://www.brainpickings.org/index.php/2011/08/01/networked-knowledge-combinatorial-creativity/">networked knowledge</a> and <a href="http://www.wired.com/magazine/2010/12/ff_tedvideos/all/1" target="_blank">crowd-accelerated learning</a>, it offers a dimensional context for many of our present political, economic, and technological givens. Coupled with Curtis&#8217;s signature immersive storytelling and exquisite use of historical materials, rare footage, and revealing soundbites, the series is an invaluable primer for much of today&#8217;s most pressing sociocultural issues.</p>
<p><iframe src="http://www.archive.org/embed/AdamCurtis-AllWatchedOverByMachinesOfLovingGrace" width="500" height="480" frameborder="0"></iframe></p>
<p>The first part, titled <strong><em>Love and Power</em></strong>, deals with how <a href="http://www.brainpickings.org/index.php/2010/05/17/ayn-rand-mike-wallace-interview/">Ayn Rand</a> and her philosophy of <a href="http://en.wikipedia.org/wiki/Objectivism_(Ayn_Rand)" target="_blank">objectivism</a> shaped the ethos of Silicon Valley in the 1990s and, eventually, the global economy as Alan Greenspan and Bill Clinton set out to create the <a href="http://en.wikipedia.org/wiki/New_Economy" target="_blank">New Economy</a>, based on the premise of a dramatic rise in productivity thanks to emerging information technology. Curtis, however, goes on to argue that instead of creating market stability, these Randian ideals constricted people into a rigid system with little hope of escape.</p>
<p><iframe src="http://player.vimeo.com/video/29865018?byline=0&amp;portrait=0&amp;color=ffdb00" width="500" height="282" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<blockquote><p>We are now living through a very strange moment. We know that the idea of market stability has failed, but we cannot imagine any alternative. The original promise of the Californian ideology was that the computers would liberate us of all the old forms of political control, and we would become Randian heroes in control of our own destiny. Instead, today, we feel the opposite &#8212; that we are helpless components in a global system, a system that is controlled by a rigid logic that we are powerless to challenge or to change.&#8221;</p></blockquote>
<p>Part two, <strong><em>The Use and Abuse of Vegetational Concepts</em></strong>, explores how technology cornerstones like cybernetics and systems theory were, Curtis argues, falsely applied to natural ecosystems and used to develop unrealistic models for human beings and societies. The episode has particularly timely resonance, in light of the recent global Occupy movement, as Curtis argues that such self-organizing network models without central control might be good at organizing change, but are less effective in what comes after.</p>
<p><iframe src="http://player.vimeo.com/video/29875053?byline=0&amp;portrait=0&amp;color=ffdb00" width="500" height="282" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<blockquote><p>The failure of the commune movement and the fate of the revolutions showed the limitations of the self-organizing model. It cannot deal with the central dynamic forces of human society: politics and power. The hippies took up the idea of the network society because they were disillusioned with politics. They believed that this alternative way of organizing the world was good because it was based on the underlying order of nature. But this was a fantasy. In reality, what they adopted was an idea taken from the cold and logical world of the machines. Now, in our age, we are all disillusioned with politics, and this machine-organizing principle has risen up to become the ideology of our age. And what we are discovering is that if we see ourselves as components in a system, it is very difficult to change the world. It is a very good way of organizing things, even rebellions, but it offers no ideas as to what comes next. And, just like in the communes, it leaves us helpless in the face of those already in power in the world.&#8221;</p></blockquote>
<p>The final part, <strong><em>The Monkey In The Machine and the Machine in the Monkey</em></strong>, examines the <a href="http://en.wikipedia.org/wiki/Gene-centred_view_of_evolution" target="_blank">selfish gene</a> theory of evolution, developed by William Hamilton in the 1960s and <a href="http://www.brainpickings.org/index.php/2011/08/01/networked-knowledge-combinatorial-creativity/#dawkins">made famous</a> by Richard Dawkins in 1976. Curtis traces how this applied to everything from the civil war in Congo and the Rwandan genocide to George Price&#8217;s <a href="http://www.brainpickings.org/index.php/2011/09/15/the-price-of-altruism/">quest for the origin of altruism</a> to Dawkins&#8217; atheist reformulation of the religious idea of the &#8220;immortal soul&#8221; as a computer code in the form of genetic patterns. Curtis concludes by asking whether, in accepting these views of humans as machines, we as a culture have disempowered the human spirit.</p>
<p><iframe src="http://player.vimeo.com/video/30107451?byline=0&amp;portrait=0&amp;color=ffdb00" width="500" height="282" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<blockquote><p>Hamilton&#8217;s ideas remain powerfully influential in our society &#8212; above all, the idea that human beings are helpless chunks of hardware controlled by software programs written in their genetic codes. But, the question is, have we embraced that idea because it is a comfort in a world where everything we do, either good or bad, seems to have terrible unforeseen consequences?… We have embraced a fatalistic philosophy of us as helpless computing machines to both excuse and explain our political failure to change the world.&#8221;</p></blockquote>
<p>Curiously, Brautigan&#8217;s original collection of poems, which inspired the film title, was intentionally distributed for free. The Curtis documentary, on the other hand, remains largely (legally) unavailable online and nearly impossible to legally see outside the U.K., as if a stubborn and enforced metaphor for the very thing it argues.</p>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s <a target="_blank" href="http://us2.campaign-archive2.com/home/?u=13eb080d8a315477042e0d5b1&#038;id=179ffa2629">what to expect</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>The Death of the Editor and the Rise of the Circulation Manager</title>
		<link>http://www.brainpickings.org/index.php/2012/01/30/bliven/</link>
		<comments>http://www.brainpickings.org/index.php/2012/01/30/bliven/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 13:00:26 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<description><![CDATA[A century-old critique of everything that's wrong with media values today.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and keeping it ad-free isn't easy. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>A 1923 critique of everything that&#8217;s wrong with media today.</em></p>
<p><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/01/newsboy.jpg" width="180" />Recently, <em>The New York Times</em> asked me to <a href="http://www.nytimes.com/roomfordebate/2012/01/18/whats-the-best-way-to-protect-against-online-piracy/congress-should-use-the-internet" target="_blank">weigh in on SOPA</a>. Partly under the pressure of an impossibly short notice, and partly because I was hesitant to reduce such a complex problem to the slim word limit, I didn&#8217;t go into what makes SOPA just one manifestation of a deeper, wider, much more worrisome issue, which is this: <strong>so long as we have a monetization model of information that prioritizes the wrong stakeholders &#8212; advertisers over readers &#8212; we will always cater to the business interests of the former, not the intellectual interests of the latter.</strong> SOPA exists because we have failed to create an information economy in which editorial integrity and reader experience are the only currencies of media merit. Instead, we have a value system based on advertising metrics, and the reason for this can be traced to our chronic tendency to fit <a href="http://www.brainpickings.org/index.php/2011/12/30/marshall-mcluhan-1960/">old forms to new media</a> &#8212; the funding model for media and journalism today is a near-exact replica of the funding model of early newspapers.</p>
<p>Last week, <a href="https://twitter.com/#!/dskok" target="_blank">David Skok</a> over at Harvard&#8217;s Nieman Journalism Lab unearthed a <a href="http://www.niemanlab.org/2012/01/david-skok-aggregation-is-deep-in-journalisms-dna/" target="_blank">1923 essay titled &#8220;Our Changing Journalism&#8221;</a> (original text below) by <strong>Bruce Bliven</strong>, former managing editor of <em>The New York Globe</em> and eventual editor of <em>The New Republic</em>. In it, Bliven exquisitely encapsulates the brokenness of this media model, as reflected in the newspaper industry of the era, identifying eight deformities of journalism that map onto some of their contemporary equivalents &#8212; SEO-centric headlines a la <em>Huffington Post</em>, linkbait infographics, click-grubbing slideshows &#8212; with astounding accuracy. Among them:</p>
<blockquote><p>…a steady tendency to condense newspaper articles into mere tabloid summaries. This is due to the great increase in the physical volume of advertising, and the desire to hold down the bulk of the paper.&#8221;</p></blockquote>
<p>This, of course, is a perfect summation of the strategy behind today&#8217;s <a href="http://en.wikipedia.org/wiki/Content_farm" target="_blank">content farms</a>, as well as the increasingly prevalent and increasingly worrisome practice of <a href="http://blogs.reuters.com/felix-salmon/2011/09/22/business-insider-over-aggregation-and-the-mad-grab-for-traffic/" target="_blank">over-aggregation</a>. (Something I myself frequently grapple with as <em>Brain Pickings</em> articles are regurgitated by the <em>Huffington Post</em> and others of the same ilk.)</p>
<blockquote><p>…a wider and wider use of syndicated material, so that newspapers all over the partially identical from day to day in their contents. This is true not only of telegraphic news, obtained from one of the three great news-gathering associations, but also of &#8216;feature&#8217; articles, drawings, even editorials.&#8221;</p></blockquote>
<p>The homogenization of curiosity is something that keeps me up at night, as does the thickening of <a href="http://www.brainpickings.org/index.php/2011/05/12/the-filter-bubble/">the filter bubble</a>, from <a href="https://twitter.com/#!/brainpicker/statuses/132663438106296321" target="_blank">mainstream churnalism</a> to smaller and niche publications&#8217;s propensity for regurgitating <a href="http://metafilter.com" target="_blank">MetaFilter</a> or <a href="http://reddit.com" target="_blank">Reddit</a> headlines &#8212; our modern-day newswires.</p>
<blockquote><p>…the great invested capital and earning power of a successful paper to-day. Because of this fact &#8212; the result of the increase in advertising &#8212; ownership has slipped out of the hands of the editor, whose type of mind is rarely compatible with large business dealings, and has passed to that of wealthy individuals or corporations. This means that, in the overwhelming majority of cases, the editorial attitude of the paper reflects the natural conservatism of these &#8216;capitalistic&#8217; owners, or is of a wishy-washy type which takes no vigorous stance on any subject.&#8221;</p></blockquote>
<p>…and…</p>
<blockquote><p>…[newspapers'] race for added sales is reflected editorially in the production of journals which more and more represent, not an editor&#8217;s notion of a good paper, but a circulation manager&#8217;s notion of a good seller.&#8221;</p></blockquote>
<p><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/01/newspapers.jpg" width="190" />This, precisely, is the fundamental folly of media today. (And is the reason why, for the past six years, I&#8217;ve been running <em>Brain Pickings</em> as a <a href="http://www.brainpickings.org/index.php/donate/">donation-funded</a>, advertising-free, and thus unconcerned with &#8220;circulation&#8221; &#8212; or, in modern terms, pageviews &#8212; editorial project.)</p>
<p>Whether it&#8217;s Hollywood, as in the case of SOPA, or the pageview overlords, as in the case of content farms and over-aggregators, today&#8217;s &#8220;circulation managers&#8221; still dictate the editorial direction and vision for most of the information we consume. Until we, as an information culture in general and as media producers in particular, figure out a way to reinstate the editor as the visionary and the reader as the stakeholder, the Internet will remain a dismal landscape for intelligent, compelling media.</p>
<p><em>Excerpt from Bliven&#8217;s essay follows.</em></p>
<p><a href="http://www.niemanlab.org/2012/01/david-skok-aggregation-is-deep-in-journalisms-dna/" target="_blank"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/bliven_full.png" width="500" /></a></p>
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		<title>An Animated History of Human Communication: 1965 Educational Film about the Telephone</title>
		<link>http://www.brainpickings.org/index.php/2012/01/27/an-animated-history-of-human-communication-1965-educational-film-on-the-telephone/</link>
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		<pubDate>Fri, 27 Jan 2012 13:30:46 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<description><![CDATA[Animated in part by the legendary John Hubley, the film is as much a treat of vintage animation as it is a priceless piece of media history memorabilia.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and keeping it ad-free isn't easy. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/01/telephone.png" width="220" />Barely a decade into the age of the social web, it&#8217;s already difficult to remember &#8212; or imagine &#8212; how the world operated before it. As difficult, perhaps, as it was for kids in the 1960s to imagine a world before the telephone.</p>
<p><a href="http://www.archive.org/details/WeLearnA1965" target="_blank"><strong><em>We Learn About The Telephone</em></strong></a> is a 1965 educational film that traces the history of human communication, from the messenger runners of the Ancient world to Native Americans&#8217; smoke signals to the invention of the telegraph and telephone, and explores the science and technology of how the phone actually works, from the anatomy of speech production to the physics of sound waves. Animated by the legendary <a href="http://en.wikipedia.org/wiki/John_Hubley" target="_blank">John Hubley</a>, the film is as much a treat of vintage animation as it is a priceless piece of cultural memorabilia from the <a href="http://www.brainpickings.org/index.php/2011/02/11/marshall-mcluhans-biography-douglas-coupland/">golden age of media innovation</a>.</p>
<p><iframe width="500" height="339" src="http://www.youtube.com/embed/t2eTOqLpT6Q" frameborder="0" allowfullscreen></iframe></p>
<p>Bonus: At around 10:56, you get a detailed tutorial on how to dial a rotary phone &#8212; for your collection of obsolete life skills &#8212; followed by some phone etiquette lessons. (&#8220;You should let the phone ring 8 to 10 times.&#8221;)</p>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s <a target="_blank" href="http://us2.campaign-archive2.com/home/?u=13eb080d8a315477042e0d5b1&#038;id=179ffa2629">what to expect</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>The Boy Who Harnessed the Wind: A Story of Passion and Possibility</title>
		<link>http://www.brainpickings.org/index.php/2012/01/26/the-boy-who-harnessed-the-wind-zinon/</link>
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		<pubDate>Thu, 26 Jan 2012 14:00:36 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<description><![CDATA[The remarkable story of a 14-year-old African boy, who built an electricity-generating windmill from scratch, adapted in an illustrated children's book.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and keeping it ad-free isn't easy. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>What bamboo poles and bicycle chains have to do with sparking the spirit of entrepreneurship.</em></p>
<p><a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/01/boywhoharnessedthewind_zunon.jpg" width="200" /></a>When he was only 14 years old, <strong>William Kamkwamba</strong> dreamt up a windmill that would produce electricity for his village in Malawi. The trouble? As Malawi was experiencing the worst famine in 50 years, William had to drop out of school because his family could no longer afford the $80 annual tuition. This meant he not only had no money to purchase the parts, but also no formal education to teach him how to put them together. Determined, he headed to the local library and voraciously devoured its limited selection of textbooks, then gathered some scrap parts &#8212; a bicycle dynamo, bamboo poles, a tractor fan, rubber belts, a bike chain ring &#8212; and brought his vision to life, building a functioning windmill. He spent the next five years perfecting the design and went on to found the <a href="http://www.movingwindmills.org/" target="_blank">Moving Windmills Project</a> in 2008 to foster rural economic development and education projects in Malawi.</p>
<p>In 2009, Kamkwamba shared his moving story of perseverance, curiosity, and ingenuity in the memoir <a href="http://www.brainpickings.org/index.php/2009/09/29/william-kamkwamba-the-boy-who-harnessed-the-wind/" target="_blank"><em>The Boy Who Harnessed the Wind: Creating Currents of Electricity and Hope</em></a>. Now, this modern-day entrepreneurial fairy tale is being adapted for young hearts and minds in the beautifully illustrated children&#8217;s book <a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><strong><em>The Boy Who Harnessed the Wind: Young Readers Edition</em></strong></a>. Kamkwamba&#8217;s story shines with all the more optimism and tenacity in the hands of 27-year-old artist <a href="http://lizzunon.com/" target="_blank">Elizabeth Zunon</a>, whose rich, lyrical, almost three-dimensional oil-and-cut-paper illustrations, reminiscent of <a href="http://www.brainpickings.org/index.php/2011/09/22/missed-connections-sophie-blackall-book/">Sophie Blackall&#8217;s</a>, vibrate with exceptional whimsy and buoyancy.</p>
<p><a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/boywhoharnessedthewind_zunon1.jpg" width="500" /></a></p>
<p><a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/boywhoharnessedthewind_zunon2.jpg" width="500" /></a></p>
<p><a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/boywhoharnessedthewind_zunon3.jpg" width="500" /></a></p>
<p><a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/boywhoharnessedthewind_zunon4.jpg" width="500" /></a></p>
<p><a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/boywhoharnessedthewind_zunon5.jpg" width="500" /></a></p>
<p><a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/boywhoharnessedthewind_zunon6.jpg" width="500" /></a></p>
<p><a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/boywhoharnessedthewind_zunon7.jpg" width="500" /></a></p>
<p><a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/boywhoharnessedthewind_zunon8.jpg" width="500" /></a></p>
<p>Coupled with the launch is a wonderful literacy effort &#8212; for every book parents, teacher, and children <a href="http://www.wegivebooks.org/books/the-boy-who-harnessed-the-wind?auto_launch=1&#038;rel_campain=185956" target="_blank">read online</a> on <a href="http://www.wegivebooks.org/campaigns/harnessing-the-power-of-reading" target="_blank">We Give Books</a>, the Wimbe community lending library, where Kamkwamba&#8217;s journey began, gets a new book, up to 10,000. Despite serving some 1,500 pupils, the library currently has no picture books.</p>
<p><iframe width="500" height="254" src="http://www.youtube.com/embed/6AkKpYknjyA" frameborder="0" allowfullscreen></iframe></p>
<p>Beautiful, moving, and immensely inspirational, <a href="https://www.amazon.com/dp/0803735111/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0803735111&#038;adid=1A0QTQZ6R1Y3NR1CB7PP&#038;" target="_blank"><strong><em>The Boy Who Harnessed the Wind: Young Readers Edition</em></strong></a> tells the kind of story that helps budding entrepreneurs relate to the world through a lens of infinite possibility &#8212; the kind of message that might, just might, empower them to harness if not the wind the future itself.</p>
<p class="via"><em>Thanks, <a href="" target="_blank">Tom</a></em></p>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s <a target="_blank" href="http://us2.campaign-archive2.com/home/?u=13eb080d8a315477042e0d5b1&#038;id=179ffa2629">what to expect</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>Why We Like the New and Shiny: A History and Future of Neophilia</title>
		<link>http://www.brainpickings.org/index.php/2012/01/24/winifred-gallagher-new/</link>
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		<pubDate>Tue, 24 Jan 2012 13:00:17 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[psychology]]></category>
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		<description><![CDATA[What five-year-old Albert Einstein can teach us about serendipity and the filter bubble of information.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and keeping it ad-free isn't easy. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>What five-year-old Albert Einstein can teach us about serendipity and the filter bubble of information.</em></p>
<p><a href="https://www.amazon.com/dp/1594203202/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1594203202&#038;adid=00YPM31N6W6DYQCWPE7B&#038;" target="_blank"><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/01/gallaghernew.jpg" width="190" /></a>A newborn baby would stare at a new image for an average of 41 seconds before becoming bored and tuning out on repeated showings &#8212; that&#8217;s how hard-wired our affinity for novelty is. In <a href="https://www.amazon.com/dp/1594203202/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1594203202&#038;adid=00YPM31N6W6DYQCWPE7B&#038;" target="_blank"><strong><em>New: Understanding Our Need for Novelty and Change</em></strong></a>, behavioral science writer <strong>Winifred Gallagher</strong> &#8212; whose treatise on <a href="http://www.brainpickings.org/index.php/2009/07/06/rapt/">the myth of multitasking</a> you might recall &#8212; explores the evolutionary, biological, psychological, and cultural forces that drive our deep-seated neophilia, our tendency to ceaselessly seek out the new and different. From how our ability to respond to change saved us from extinction some 800,000 years ago to neophilia&#8217;s basic mind-body mechanisms to the profound ways in which the information age has altered our relationship with novelty, Gallagher examines the past and future of the quintessential tug-of-war between our need for survival, which relies on safety and stability, and our desire to thrive, which engenders stimulation, exploration, and innovation.</p>
<blockquote><p>At this point in our warp-speed information age, our well-being demands that we understand and control our neophilia lest it control us. We already crunch four times more data &#8212; e-mail, tweets, searches, music, video, and traditional media &#8212; than we did just thirty years ago, and this deluge shows no signs of slackening. To thrive amid unprecedented amounts of novelty, we must shift from being mere seekers of the new to being connoisseurs of it.&#8221;</p></blockquote>
<p>To be sure, Gallagher is careful not to paint a binary picture of good and evil in discussing neophilia, recognizing instead its dimensionality and balance of threat and benefit. She begins by citing a near-mythological anecdote about young Einstein:</p>
<blockquote><p>A wonderful little story about five-year-old Albert Einstein, who was very slow to speak and whose parents feared he was none too bright, shows us how neophilia works and what it&#8217;s for. One day, when he was sick in bed, the boy was given the compass to fiddle with to keep him occupied. The new plaything made him wonder about magnetic fields, which got him interested in physics, and, well, you know the rest. Few of us are Einsteins, but all of us have the same capacity to be curious about something new that sparks the learning and sustained interest that lead to achievements great and small.&#8221;</p></blockquote>
<div class="wp-caption alignnone" style="width: 510px"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/einstein.jpg" class="aligncenter" /></p>
<p><p class="wp-caption-text">
<p><em>Young Albert Einstein, 1882</em></p>
<p></p></div>
<p>From that perspective, neophilia can be a facilitator of serendipity, which can in turn be the gateway to discovery and creativity. The three affective foundations underpinning neophilia &#8212; surprise, curiosity, and interest &#8212; are referred to as &#8220;knowledge emotions,&#8221; Gallagher says, because they resemble thoughts in how they spur us to learn. Coupled with the capacity of the brain to act as a &#8220;surprise detector,&#8221; this makes neophilia a uniquely human adaptive advantage. In fact, as Gallagher points out, the failure to replicate this mechanism in artificial intelligence is the reason why robotic self-driving cars are still less able to detect and react to rapidly changing traffic conditions, and why the Internet is wired to give us more of what we are already looking for, rather than surprise us with something we didn&#8217;t know existed but might find infinitely interesting &#8212; in other words, why <a href="http://www.brainpickings.org/index.php/2011/05/12/the-filter-bubble/">the filter bubble</a> exists.</p>
<blockquote><p>To survive, you must be aroused by the new and different. To be efficient and productive, however, you must focus  your finite mental energy and attention on those novel sights and sounds, thoughts and feelings that somehow matter and screen out the rest. Just as arousal alerts and orients you to new things, the complementary process of adaptation helps you filter out the unimportant ones.&#8221;</p></blockquote>
<p>(Cue in Clay Johnson&#8217;s <a href="http://www.brainpickings.org/index.php/2012/01/19/the-information-diet-clay-johnson/"><em>The Information Diet</em></a>.)</p>
<p>This, of course, is a double-edged sword. As far as the compulsion for novelty goes, a lens of particular urgency to me is that of information neophilia. As the editor of a site that features mostly evergreen content, whose interestingness quotient, meaningfulness, and relevance aren&#8217;t correlated with a date stamp, I am constantly troubled by the newsification of the web. The new floats to the top of our collective conscience, leaving boundlessly fascinating, timeless yet timely older &#8220;information&#8221; &#8212; <a href="http://www.brainpickings.org/index.php/2011/05/05/mapping-the-human-condition/">old maps</a>, <a href="http://www.brainpickings.org/index.php/2011/04/13/australian-antarctica-expedition-1911/">archival photos</a>, <a href="http://www.brainpickings.org/index.php/2011/07/05/animation-pioneers/">pioneering cinema</a>, <a href="http://www.brainpickings.org/index.php/2011/12/16/vintage-science-ads-1950s-1960s/">vintage design</a>, <a href="http://www.brainpickings.org/index.php/2011/07/25/childrens-books-by-adult-authors-2/">out-of-print books</a> &#8212; to rot away at the bottom, in obscure archives, away from the public eye and thus from our collective imagination.</p>
<p>My hope is that we, as a culture, as a society, and as individuals, will find ways to transcend this voraciousness for novelty and learn to celebrate the layered richness that lies beneath the surface foam of the new &#8212; something underlying Gallagher&#8217;s rhetoric in <a href="https://www.amazon.com/dp/1594203202/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1594203202&#038;adid=00YPM31N6W6DYQCWPE7B&#038;" target="_blank"><strong><em>New</em></strong></a>, as she urges us to stay true to neophilia&#8217;s evolutionary purpose: to help us adapt, learn, and create new things that are meaningful and purposeful, discarding vacant stimuli as distraction.</p>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s <a target="_blank" href="http://us2.campaign-archive2.com/home/?u=13eb080d8a315477042e0d5b1&#038;id=179ffa2629">what to expect</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>The Information Diet: A Case for Conscious Consumption</title>
		<link>http://www.brainpickings.org/index.php/2012/01/19/the-information-diet-clay-johnson/</link>
		<comments>http://www.brainpickings.org/index.php/2012/01/19/the-information-diet-clay-johnson/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 14:00:34 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<description><![CDATA[Why "information overload" is the wrong lens on the wrong problem, or what salt and sugar have to do with Hollywood.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and keeping it ad-free isn't easy. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>Why &#8220;information overload&#8221; is the wrong lens on the issue, or what sugar and fat have to do with Hollywood.</em></p>
<p><a href="https://www.amazon.com/dp/1449304680/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1449304680&#038;adid=1WCH70TCA3X9Z322SYMF&#038;" target="_blank"><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/01/informationdiet.png" width="185" /></a>&#8220;You are a mashup of what you let into your life,&#8221; artist Austin Kleon recently <a href="http://www.brainpickings.org/index.php/2011/09/27/steal-like-an-artist-austin-kleon/">proclaimed</a>. This encapsulates the founding philosophy behind <em>Brain Pickings</em> &#8212; a filtration mechanism that lets into your life things that are interesting, meaningful, creatively and intellectually stimulating, memorable. Naturally, I was thrilled for the release of <strong>Clay Johnson&#8217;</strong>s <a href="https://www.amazon.com/dp/1449304680/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1449304680&#038;adid=1WCH70TCA3X9Z322SYMF&#038;" target="_blank"><strong><em>The Information Diet: A Case for Conscious Consumption</em></strong></a> &#8212; an intelligent manifesto for optimizing the 11 hours we spend consuming information on any given day (a number that, for some of us, might be <a href="http://www.theatlanticwire.com/business/2011/07/maria-popova-what-i-read/39328/" target="_blank">frighteningly higher</a>) in a way that serves our intellectual, creative, and psychological well-being.</p>
<p><a href="http://www.informationdiet.com/about" target="_blank">Johnson</a> &#8212; best known for managing Obama&#8217;s presidential campaign in 2008, then directing Sunlight Labs at government transparency operation Sunlight Foundation &#8212; draws a parallel between the industrialization of food, which at once allowed for ever-greater efficiency and reined in an obesity epidemic, and the industrialization of information, arguing that blaming the abundance of information itself is as absurd as blaming the abundance of food for obesity. Instead, he proposes a solution that lies in engineering a healthy relationship with information by adopting smarter habits and becoming as selective about the information we consume as we are about the food we eat. In the process, he covers <a href="http://www.brainpickings.org/index.php/2011/03/30/james-gleick-the-information/">the history of information</a>, <a href="http://www.brainpickings.org/index.php/2011/08/19/now-you-see-it-cathy-davidson/">the science of attention</a>, <a href="http://www.brainpickings.org/index.php/2011/11/16/free-ride-digital-parasites-robert-levine/">the healthy economics of media</a>, and a wealth in between.</p>
<p><iframe width="500" height="254" src="http://www.youtube.com/embed/lNFNOSzik14" frameborder="0" allowfullscreen></iframe></p>
<blockquote><p>In any democratic nation with the freedom of speech, information can never be as strongly regulated by the public as our food, water, and air. Yet information is just as vital to our survival as the other three things we consume. That&#8217;s why personal responsibility in an age of mostly free information is vital to individual and social health. If we want our communities and our democracies to thrive, we need a healthier information diet.&#8221;</p></blockquote>
<p>(For a piece of timely irony, consider the fact that the book came out at a time when the U.S. government is considering <a href="http://curiositycounts.com/post/12169892090/kirby-ferguson-of-everything-is-a-remix-fame" target="_blank">a policy</a> that not only attempts to regulate access to information, but does so for the purpose of force-feeding the public Hollywood&#8217;s entertainment lard.)</p>
<p>Johnson begins with a <a href="http://www.brainpickings.org/index.php/2011/10/20/i-steve-steve-jobs-in-his-own-words/">familiar quote from Steve Jobs</a>:</p>
<blockquote><p>When you’re young, you look at television and think, There’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It’s the truth.&#8221;</p></blockquote>
<p>He builds on the analogy between food and information by arguing that just like we know we&#8217;re products of the food we eat, we must understand just how much we&#8217;re products of the information we consume &#8212; and consume accordingly. Yet the sheer amount of information available to us &#8212; 800,000 petabytes (a million gigabytes per petabyte) in the storage universe and 3.6 zettabytes (a million petabytes per zettabyte) consumed by American homes per day, expected to increase 44-fold by 2020 &#8212; is mind-boggling.</p>
<p>Using Google&#8217;s <a href="http://books.google.com/ngrams/graph?content=information+overload&#038;year_start=1800&#038;year_end=2011&#038;corpus=0&#038;smoothing=3" target="_blank">n-gram viewer</a>, which searches the occurrences of a particular phrase in a corpus of English books from the past 150 years, Johnson points out that the term &#8220;information overload&#8221; became popular in the 1960s, surging 50% by 1980 and then again by 2000.</p>
<p><a href="http://books.google.com/ngrams/graph?content=information+overload&#038;year_start=1800&#038;year_end=2011&#038;corpus=0&#038;smoothing=3" target="_blank"><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/ngram.png" width="500" /></a></p>
<p>But, Johnson is careful to point out, the term itself is semantically broken:</p>
<blockquote><p>The concept of information overload doesn&#8217;t work, however, because as much as we&#8217;d like to equate our brains with iPods or hard drives, human beings are biological creatures, not mechanical ones. Our brains are as finite in capacity as our waistlines. While people may eat themselves into a heart attack, they don&#8217;t actually die of overconsumption: we don&#8217;t see many people taking their last bite at a fried chicken restaurant, overstepping their maximum capacity, and exploding. Nobody has a maximum amount of storage for fat, and it&#8217;s unlikely that we have a maximum capacity for knowledge.</p>
<p>Yet we seem to want to solve the problem mechanically. Turn it the other way around and you see how absurd it is. Trying to deal with our relationship with information as though we are somehow digital machines is like trying to upgrade our computers by sitting them in fertilizer. We&#8217;re looking at the problem through the wrong lens.&#8221;</p></blockquote>
<p>Johnson argues that instead of the lens of productivity and efficiency, which have become a false holy grail for our inbox-zero-obsessed culture, we should consider this through the lens with which we assess what we consume biologically: health. Because the problem is now larger than a mere matter of getting things done:</p>
<blockquote><p>It&#8217;s a matter of health and survival. Information and power are inherently related. Our ability to process and communicate information is as much an evolutionary advantage as our opposable thumbs.&#8221;</p></blockquote>
<p>Still, Johnson cautions that we&#8217;re wired to love certain kinds of information, most notably affirmation, so we seek out information that confirms, rather than challenges, our existing beliefs. (Cue in Eli Pariser&#8217;s <a href="http://www.brainpickings.org/index.php/2011/05/12/the-filter-bubble/"><em>The Filter Bubble</em></a>.)</p>
<blockquote><p>Just as food companies learned that if they want to sell a lot of cheap calories, they should pack them with salt, fat, and sugar &#8212; the stuff that people crave &#8212; media companies learned that affirmation sells a lot better than information. Who wants to hear the truth when they can hear that they&#8217;re right?&#8221;</p></blockquote>
<p>Ultimately, at the heart of <a href="https://www.amazon.com/dp/1449304680/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=1449304680&#038;adid=1WCH70TCA3X9Z322SYMF&#038;" target="_blank"><strong><em>The Information Diet</em></strong></a> lies an urgency to not only recognize, but also act upon, something we all intuit but have a hard time enacting:</p>
<blockquote><p>Like any good diet, the information diet works best if you think about it not as denying yourself information, but as consuming more of the <em>right stuff and developing healthy habits.</em>&#8220;</p></blockquote>
<p>
<p>To aid in that, Johnson has provided a toolkit of <a href="http://resources.informationdiet.com/tools.html" target="_blank">helpful (mostly) free software</a> for a healthy information diet on the book&#8217;s site, ranging from productivity apps to ad blockers to various setting hacks to make your favorite services and social web platforms more conducive to info-wellness.</p>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s <a target="_blank" href="http://us2.campaign-archive2.com/home/?u=13eb080d8a315477042e0d5b1&#038;id=179ffa2629">what to expect</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>Woz on Creativity: Work Alone</title>
		<link>http://www.brainpickings.org/index.php/2012/01/18/woz-on-creativity-and-innovation/</link>
		<comments>http://www.brainpickings.org/index.php/2012/01/18/woz-on-creativity-and-innovation/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 13:30:03 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<guid isPermaLink="false">http://www.brainpickings.org/?p=17084</guid>
		<description><![CDATA["I don't believe anything really revolutionary has ever been invented by committee… I'm going to give you some advice that might be hard to take. That advice is: Work alone... Not on a committee. Not on a team."<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and keeping it ad-free isn't easy. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>Groupthink, the origin of originality, and why most inventors are like artists.</em></p>
<p><a href="https://www.amazon.com/dp/0393061434/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0393061434&#038;adid=14TAQS956K20EAS2V5W8&#038;" target="_blank"><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/01/iwoz.png" width="180" /></a>Last week, we took a look at what a <a href="http://www.brainpickings.org/index.php/2012/01/13/asch-elevator-experiment/">1962 Candid Camera elevator experiment</a> reveals about the psychology of groupthink. More than vintage comic relief, however, groupthink can be the archnemesis of creativity, because creativity by committee is no creativity at all &#8212; just ask Stephen King, who famously <a href="http://www.brainpickings.org/index.php/2012/01/09/best-books-on-writing-reading/">advised aspiring authors</a> to &#8220;write with the door closed, rewrite with the door open.&#8221; In his modestly titled memoir, <a href="https://www.amazon.com/dp/0393061434/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=0393061434&#038;adid=1HJSQFQ6M7CJTS7CTXMJ&#038;" target="_blank"><strong><em>iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It</em></strong></a>, computer legend Steve Wozniak, better-known as Woz, makes a bold case for the importance of intellectual independence in the creative process:</p>
<blockquote><p>Most inventors and engineers I&#8217;ve met are like me &#8212; they&#8217;re shy and they live in their heads. They&#8217;re almost like artists. In fact, the very best of them <em>are</em> artists. <em>And artists work best alone</em> &#8212; best outside of corporate environments, best where they can control an invention&#8217;s design without a lot of other people designing it for marketing or some other committee. I don&#8217;t believe anything really revolutionary has ever been invented by committee… I&#8217;m going to give you some advice that might be hard to take. That advice is: Work alone&#8230; Not on a committee. Not on a team.&#8221;</p></blockquote>
<p>This, of course, should be ingested with caution &#8212; when taken out of context, it could easily become a distorted extreme. As Steven Johnson argues in <a href="http://www.brainpickings.org/index.php/2010/09/23/steven-johnson-where-good-ideas-come-from/"><em>Where Good Ideas Come From</em></a>, innovation happens when ideas collide with one another, which can&#8217;t happen in isolation &#8212; an environment conducive to such collisions is essential for <a href="http://www.brainpickings.org/index.php/2011/08/01/networked-knowledge-combinatorial-creativity/">combinatorial creativity</a>. But at the heart of Woz&#8217;s insight seems to be a prompt to silence groupthink and bake just enough quiet time into the creative process for the ideas that we&#8217;ve acquired through our interactions with the world and other people to collide and fuse together into something new, something &#8220;really revolutionary.&#8221; At least that&#8217;s how I&#8217;d like to interpret it.</p>
<p class="via"><em>HT <a href="http://www.nytimes.com/2012/01/15/opinion/sunday/the-rise-of-the-new-groupthink.html?_r=2&#038;pagewanted=all" target="_blank">The New York Times</a></em></p>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s <a target="_blank" href="http://us2.campaign-archive2.com/home/?u=13eb080d8a315477042e0d5b1&#038;id=179ffa2629">what to expect</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>Manuel Lima on the Power of Knowledge Networks in the Age of Infinite Connectivity</title>
		<link>http://www.brainpickings.org/index.php/2012/01/16/manuel-lima-the-power-of-networks/</link>
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		<pubDate>Mon, 16 Jan 2012 13:30:31 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<description><![CDATA[Using examples that span from the Dewey Decimal System to Wikipedia, Lime explores the evolving organization of knowledge and information, and the shift from hierarchical structures to distributed lateral networks.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and keeping it ad-free isn't easy. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/01/powerofnetworks.jpg" width="240" /><strong>Manuel Lima</strong>, founder of data visualization portal <a href="http://www.visualcomplexity.com/vc/" target="_blank">Visual Complexity</a>, author of the indispensable <a href="http://www.brainpickings.org/index.php/2011/08/31/visual-complexity-book/">information visualization bible</a> of the same name, and one of the most intelligent people I know, recently gave an excellent <a href="http://www.thersa.org/events/audio-and-past-events/2011/the-power-of-networks-knowledge-in-an-age-of-infinite-interconnectedness" target="_blank">talk</a> on the power of networks at the RSA. Using examples that span from the Dewey Decimal System to Wikipedia, Manuel explores the evolving organization of knowledge and information, and the shift from hierarchical structures to distributed lateral networks.</p>
<p><iframe width="500" height="254" src="http://www.youtube.com/embed/_0LVSIwifpI" frameborder="0" allowfullscreen></iframe></p>
<blockquote><p>Networks are really becoming a cultural meme in their own right. We could even argue, is this the birth of a new movement, is this the birth of &#8216;networkism&#8217;?&#8221; ~ <strong>Manuel Lima</strong></p></blockquote>
<p>Further reading: <a href="http://www.brainpickings.org/index.php/2011/08/31/visual-complexity-book/" target="_blank"><em>Visual Complexity: Mapping Patterns of Information</em></a>.</p>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s <a target="_blank" href="http://us2.campaign-archive2.com/home/?u=13eb080d8a315477042e0d5b1&#038;id=179ffa2629">what to expect</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>The Antikythera Mechanism: The Story of Humanity&#8217;s Oldest Analog Computer, circa 150 B.C.</title>
		<link>http://www.brainpickings.org/index.php/2012/01/12/decoding-the-heavens/</link>
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		<pubDate>Thu, 12 Jan 2012 13:00:35 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
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		<description><![CDATA[30 gear wheels of anachronism, or what a 2,000-year-old shipwreck can teach us about the evolution of technology.</em></p>
<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and keeping it ad-free isn't easy. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>30 gear wheels of anachronism, or what a 2,000-year-old shipwreck reveals about the evolution of technology.</em></p>
<p><a href="http://www.amazon.com/dp/B0058M7XIC/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=B0058M7XIC&#038;adid=0A5SQSEPHE6T4JW4SR66" target="_blank"><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/01/decodingtheheavens.jpg" width="200" /></a>On their way back to Greece from Africa in October 1900, Captain Dimitrios Kontos and his crew of <a href="http://en.wikipedia.org/wiki/Sponge_diving" target="_blank">sponge divers</a> encountered a severe storm, so they decided to wait it out on the small island of Antikythera. To pass the time, they set out to dive for sponges off the island&#8217;s coast. The first of them, Elias Stadiatos, had barely submerged 60 meters when he laid eyes on a striking sight &#8212; a heap of human and horse corpses lying on the sea bed. He rushed frantically to the surface and reported what he had seen. Kontos, suspecting carbon dioxide may have caused his fellow to hallucinate, dove into the water himself and soon resurfaced with the bronze arm of a statue. Over the two years that followed, Greek sponge divers and archaeologists recovered multiple artifacts from the shipwreck, estimated to have sunk some 2,000 years prior.</p>
<p>In 1902, however, archaeologist Valerious Stais made the most momentous discovery of all, and he did so from the dry safety of the National Archaeological Museum in Athens &#8212; embedded in one of the pieces of rock, he noticed a discernible gear wheel. Nicknamed the <a href="http://en.wikipedia.org/wiki/Antikythera_mechanism" target="_blank">Antikythera mechanism</a>, this object became known as humanity&#8217;s oldest analog computer &#8212; an ancient mechanical device designed to calculate astronomical positions. Some scholars have even prized its historic value <a href="http://www.guardian.co.uk/science/2006/nov/30/uknews" target="_blank">higher than the Mona Lisa&#8217;s</a>.</p>
<p>In <a href="http://www.amazon.com/dp/B0058M7XIC/ref=as_li_ss_til?tag=braipick-20&#038;camp=0&#038;creative=0&#038;linkCode=as4&#038;creativeASIN=B0058M7XIC&#038;adid=0A5SQSEPHE6T4JW4SR66" target="_blank"><strong><em>Decoding the Heavens: A 2,000-Year-Old Computer&#8211;and the Century-Long Search to Discover Its Secrets</em></strong></a>, <strong>Jo Marchant</strong> tells for the first time the fascinating story of an obsessive quest to unravel the mystery of this ancient clue that could rewrite the history of technology. It&#8217;s a story about unsung heroes, raging egomaniacs, and death-defying treasure hunts, told with a scholar&#8217;s scientific rigor and a storyteller&#8217;s penchant for intrigue.</p>
<p><img src="http://www.brainpickings.org/wp-content/uploads/2012/01/antikytheramechanism.jpg" width="500" /></p>
<p>The Antikythera mechanism&#8217;s fragments are now known to contain some 30 gear wheels, with instructional inscriptions scribbled on every surface. But what makes the discovery most extraordinary is its seeming anachronism &#8212; a curious fold in the space-time continuum of technological history. Marchant observes:</p>
<blockquote><p>According to everything we know about the technology of the time, it shouldn&#8217;t exist. Nothing close to its sophistication appears again for well over a millennium, with the development of elaborate astronomical clocks in Renaissance Europe.&#8221;</p></blockquote>
<p>More than an archaeological curiosity, its mystery &#8212; which took more than a century to decode &#8212; fundamentally challenges our knowledge not only about what the Ancient Greeks were and what they were capable of, but also about the timescale on which technology evolved as humanity grappled with <a href="http://www.brainpickings.org/index.php/2011/07/07/ordering-the-heavens-library-of-congress/">ordering the heavens</a> and <a href="http://www.brainpickings.org/index.php/2011/10/17/7-must-read-books-on-time/">understanding time</a>.</p>
<p class="via"><em>Thanks, Mark</em></p>
<p class="author" style="background: #f8f8f8;margin: 15px 0;padding: 10px 15px;color: #000;"><a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/"><img align="left" style="margin: 3px 7px 3px 0" src="http://www.brainpickings.org/wp-content/themes/BrainPickings/images/email.png" alt="" width="50" /></a>Brain Pickings has a free weekly newsletter and people <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">say it&#8217;s cool</a>. It comes out on Sundays and offers the week&#8217;s best articles. Here&#8217;s <a target="_blank" href="http://us2.campaign-archive2.com/home/?u=13eb080d8a315477042e0d5b1&#038;id=179ffa2629">what to expect</a>. Like? <a target="_blank" href="http://www.brainpickings.org/index.php/newsletter/">Sign up.</a></p>
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		<title>Network: The Secret Life of Your Personal Data, Animated</title>
		<link>http://www.brainpickings.org/index.php/2012/01/10/network-michael-rigley/</link>
		<comments>http://www.brainpickings.org/index.php/2012/01/10/network-michael-rigley/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 13:00:59 +0000</pubDate>
		<dc:creator>Maria Popova</dc:creator>
				<category><![CDATA[PICKED]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[data visualization]]></category>

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		<description><![CDATA[Disclosing 736 daily pieces of self, or what we talk about when we talk about privacy.<p><em><strong>Brain Pickings takes 450+ hours a month to curate and edit across the different platforms, and keeping it ad-free isn't easy. If it brings you any joy and inspiration, please consider a modest <a href="http://www.brainpickings.org/index.php/donate/" target="_blank">donation</a> – it lets me know I'm doing something right.</em></strong>

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			<content:encoded><![CDATA[<p class="intro"><em>Disclosing 736 daily pieces of self, or what we talk about when we talk about privacy.</em></p>
<p><img align="right" style="margin: 9px 0 3px 15px;" src="http://www.brainpickings.org/wp-content/uploads/2012/01/network.png" alt="" width="220" />We&#8217;ve already explored <a href="http://www.brainpickings.org/index.php/2011/11/09/bundled-buried-behind-closed-doors/">the physical underbelly of the Internet</a>, but what happens to the actual data that it digests? 28,000 MMS messages &#8212; multimedia pieces of communication like photos, videos, and voice communication &#8212; are sent into the world every second, and cell phone companies record much of the metadata that travels with them, like location, identity of the receiver, amount of data transferred, and the cost of the transmission. The average user has 736 pieces of this personal data collected every day, and different service providers retain this information for anywhere between 12 and 60 months. <strong><em>Network</em></strong> is a remarkably designed piece of motion graphics by graphic design student <a href="http://www.nonomy.com/" target="_blank">Michael Rigley</a> exploring the secret life of our MMS data and the tradeoffs we inadvertently face as we choose convenience of communication over privacy and control of personal data.</p>
<p><iframe src="http://player.vimeo.com/video/34750078?byline=0&amp;portrait=0&amp;color=ffdb00" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<blockquote><p>…a third party, owning nearly four years of your life.&#8221;</p></blockquote>
<p>Further reading: <a href="http://www.brainpickings.org/index.php/2011/02/21/7-must-read-books-on-the-future-of-the-internet/">7 essential books on the future of information and the Internet</a>.</p>
<p class="via"><em>via <a href="http://www.underconsideration.com/quipsologies/archives/january_2012/quipsologies_44.php" target="_blank">Quipsologies</a></em></p>
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