Brain Pickings

Iconic Italian Graphic Artist Bruno Munari’s Rare Vintage “Interactive” Picture-Books

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Pioneering visual storytelling that endures as a manifesto for the magic of paper books.

In 1968, two years after he published his hugely influential book Design as Art, legendary Italian graphic artist Bruno Munari applied his principles to a different medium — children’s picture-books — with the same boldness of vision and hunger for thoughtful creative experimentation. Nella nebbia di Milano [In the Mist of Milan] (public library) was born — a masterwork of visual storytelling and a graphic arts classic that doubles as a beautiful manifesto for the mesmerism of paper books. In vibrant mid-century colors and a cleverly engineered sequence of die-cut holes that guide the story, Munari tells the story of a foggy day that envelops the crazy world of the circus. Parchment-paper pages layer illustrations over one another for a foggy feel and different vignettes tickle the curiosity as the reader peeks from either side of each die-cut hole.

The message seems to be a sweet and gentle reminder that the world is perpetually shrouded in opacity and we only see the parts of it on which we choose to shine our attention, the “intentional, unapologetic discriminator” that it is.

The screen does little justice to the book’s analog magic, but I’ve photographed my own copy to offer a sense of the book’s timeless whimsy, along with the above animated GIF of a six-page sequence I couldn’t resist making.

But Nella nebbia di Milano wasn’t actually Munari’s first foray into this singular form of storytelling. More than a decade earlier, in 1956, he had created a long-out-of-print gem titled Nella notte buia [In the Dark of the Night] (public library), experimenting with a more textured version of the same tactile techniques.

Printed on black and gray paper, this book features similar die-cut storytelling, but adds to the round holes some wonderfully jagged-edged ones, as if clawed and gnawed-through by the creatures — ants, birds, grasshoppers, fish — that take over the world after nightfall.

Complement Munari’s gems with more die-cut magic from other parts of the world — The Hole from Norway, The Book about Moomin, Mymble and Little My from Sweden, and I Saw a Peacock with a Fiery Tail from India.

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William Styron on Why Formal Education Is a Waste of Time for Writers

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“For a person whose sole burning ambition is to write — like myself — college is useless beyond the Sophomore year.”

William Styron (June 11, 1925–November 1, 2006) is one of the most beloved writers of the past century, in large part due to his confident idealism and dogged determination about writing. It was a spirit he cultivated early on, unwilling to accept the standard industrial model of a formal education in literature as the only path to a successful career as a writer. From the altogether wonderful Selected Letters of William Styron (public library) — a fine addition to my lifelong love affair with writers’ and artists’ letters — comes a missive 20-year-old Bill sent to his father on October 21, 1946, during his senior year at Duke University. After discussing the bureaucratic logistics of applying for a Rhodes Scholarship, the requirements for which included two references who could attest to his “character, sobriety, virtue, and that sort of thing,” he launches into a spirited dissent against the limitations of higher education. Among other things, he argues that reading philosophy, particularly Montaigne, is not only a better teacher of writing than literature but also better at helping us learn how to live, which is in turn essential for great writing.

William Styron as a college student

Dear Pop …

I’m fed up, disgusted, and totally out of sorts with Duke University and formal education in general, for that matter, and I hardly see why I’m taking a crack at this Rhodes scholarship when I’m such an execrable student. Only the fact that this is my last semester keeps me from packing up and leaving.

I’ve come to the stage when I know what I want to do with my future. I want to write, and that’s all, and I need no study of such quaint American writers as Cotton Mather or Philip Freneau — both of whom we are studying in American Lit — to increase my perception or outlook on literature and life. For a person whose sole burning ambition is to write — like myself — college is useless beyond the Sophomore year. By that time he knows that further wisdom comes from reading men like Plato and Montaigne — not Cotton Mather — and from getting out in the world and living. All of the rest of the scholarship in English literature is for pallid, prim and vapid young men who will end up teaching and devoting 30 years of their sterile lives in investigating some miserably obscure facet of the life of some minor Renaissance poet. Sure, scholarship is necessary, but its [sic] not for me. I’m going to write, and I’ll spend the rest of my days on a cattle-boat or jerking sodas before I teach.

Styron lived up to his determination. After graduation, he took an editing job at a major New York publishing house, which he hated so much that he intentionally got himself fired. He spent the next three years toiling away on his first novel, Lie Down in Darkness, under the New York equivalent of a cattle-boat lifestyle, scrapping together just enough money to get by. It paid off — when the book was published in 1951, it was received with wide acclaim and earned Styron the prestigious Rome Prize awarded by the American Academy in Rome and the American Academy of Arts and Letters.

William Styron in 1979

He never did teach in the formal sense, though his monumentally influential 1985 memoir of depression, Darkness Visible, provided unparalleled insight into the disease and informed much of our modern discourse about it.

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Shepard Fairey on Capitalism, Freedom, Selling Out, and What Makes Great Art

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“I believe in capitalism with some checks to chill out the evil greedy element. Capitalism is a way for hard work to yield rewards.”

In 1989, street artist, graphic designer, and activist Shepard Fairey created his famous Obey Giant sticker campaign, which spread like wildfire to amass a massive following and take on the characteristics of a singular semi-secret subculture. Nearly twenty years later, Fairey’s art reached a critical mass of mainstream awareness when he created the now-iconic Obama “Hope” poster as a tool of grassroots activism, rebelling against a previous administration that betrayed Fairey’s ideas and ideals in just about every imaginable way. At the heart of Fairey’s ethos is a profound commitment to democracy and freedom of speech, which lends his work a new level of resonance today, as debates about net neutrality expose how toxic the intersection of corporate interest and government is for democracy and civic freedom.

Included in the altogether magnificent 2009 monograph OBEY: Supply & Demand (public library), celebrating the 20th anniversary of Fairey’s iconic Obey Giant campaign, is an interview with the artist by the prolific design historian, writer and critic Steven Heller. In it, Fairey discusses capitalism, the deeper ideological unity beneath the seeming dualities of his work, and the question of what it means to “sell out.”

HELLER: How do you reconcile your business, which counts some big corporations as clients, with your wild snipping? Is this the Robin Hood effect?

FAIREY: Yes, I would consider my inside/outside strategy toward corporations somewhat of a Robin Hood effect… I use their money, which becomes my money, to produce stickers, posters, stencils, etc. This strategy was however, the result of my acceptance of the reality of things. One of the most jarring realizations this project has brought about for me is the complete inevitability of supply and demand economics in a capitalist society. I will explain, but I must also emphasize that I believe in capitalism with some checks to chill out the evil greedy element. Capitalism is a way for hard work to yield rewards. When I first started Obey Giant I owned a screen-printing shop and used that equipment to produce my own work as well as doing work for paying customers. Printing is a difficult business and I got frustrated with it. I work as a graphic designer these days which came about because the work I was putting on the street created enough of a buzz that companies began to feel it would resonate enough to be used for marketing. I had created a demand for my style of work that meant that if it was not supplied to the corporations by me, then it would be supplied by other hungry designers. I decided that in doing graphic design I could keep my design skills honed and make enough money to pump even more Obey Giant materials out in public, which I consider truly subversive. This method of financing my campaign also keeps me from having the content of Obey dictated by fine art market forces. Plus, I have been able to convince some of the corporations to invest in the cultures that try to exploit, helping to create a more symbiotic relationship between the creators and harvesters of culture. It’s not an easy game but I’m making the best of life without a trust fund.

Peace Elephant (2008)

Reflecting further on this question of “life without a trust fund” — the complexities of poetry and privilege in the arts, and the often limiting cultural mythology around those — Fairey turns to the question of what “selling out” really means. Coincidentally, Calvin and Hobbes creator Bill Watterson had given a remarkable commencement address on the subject in 1990, a few months after Fairey created Obey — a character he considers “the counterculture Big Brother.” Fairey tells Heller:

To me selling out is doing things purely for the money without concern for the consequences to integrity. Let’s face it though, money is freedom. For some it is freedom to buy cocaine and cars… for me, my design earnings give me freedom to produce my propaganda work and travel to other cities to put it up. It is also gives me freedom to keep an art gallery that is never profitable open. People often accuse anyone who does not fulfill their image of fine artist as suffering martyr of being a sell-out. After 10 arrests and having been physically assaulted by the cops and deprived of my insulin on several occasions (I’m diabetic), I can tell you that it is very possible to make money and be a suffering martyr!

[…]

I spend the money and take the risks I do because I want to and I don’t feel that anyone owes me anything. I do feel sorry for myself when I’m sitting in jail but overall I feel it is all very worth it. I feel it is worth it because of the positive feedback I have received from people. Many people feel powerless and my goal is to show that one person can have an effect on things even with limited resources.

Tyrant Boot (2008)

The Robin-Hooding of Fairey’s art isn’t directed just at corporations but also at the government, finding in street art and public space the ultimate arena for free speech and anti-censorship activism. He tells Heller:

I became active as a street artist because I felt public space was the only option for free speech and expression without bureaucracy… I also found the whole idea that you could be arrested for stickering or postering as something I wanted to rebel against. In my opinion the taxpayers are the bosses of the government. I’m a taxpayer — why can’t I use public space for my imagery when corporations can use it for theirs? I was baffled by the idea that companies could stick thousands of images in front of people as long as they were paid ads, but that I could not put my work in the street without being told that it is an eyesore or creates a glut. For the most part, I think the merchants and the city governments don’t want the public to realize there can be other images coexisting with advertising. This is the exact example I’m trying to provide.

Complement OBEY: Supply & Demand, which features a wealth of Fairey’s most iconic and influential work, as well as more interviews and critical essays by Rob Walker, Henry Rollins and others, with this fantastic short film about Fairey’s art by Brett Novak, commissioned by South Carolina’s Halsey Institute of Contemporary Art:

The best art … makes the world feel a little bit less terrifying, it makes things feel a little more intertwined…

This idea that a picture can be the thing that hits the viewer in the gut, that makes their head follow their heart, is such an important concept in my work that, no matter what I’m doing, I like the idea that someone can’t resist the visual allure of an image and, even if it doesn’t align with their political predispositions … the image itself will be beckoning at them to mull it over.

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