Brain Pickings

A Brief History of Film Title Sequence Design in 2 Minutes

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What elementary school geometry has to do with the cornerstones of creativity in cinema.

The art of title sequences is no stranger around here. In his graduation project, an absolutely brilliant motion graphics gem, Dutch designer and animator Jurjen Versteeg examines the history of the title sequence through an imagined documentary about the designers who revolutionized this creative medium. With winks to everyone from Georges Melies to Saul Bass to Maurice Binder in ways that capture each creator’s signature style, the film is a piece of minimalist genius.

For more on finer points of artful title sequences, you won’t go wrong with the fairly recent Creative Motion Graphic Titling for Film, Video, and the Web: Dynamic Motion Graphic Title Design.

via Quipsologies

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Milton Glaser: To Inform & Delight

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What Bob Dylan has to do with civic pride and Ancient Rome’s views on the purpose of art.

Milton Glaser is one of the greatest graphic designers alive today, and a longtime favorite around here. From his iconic I ♥ NY logo to his prolific newspaper and magazine designs, logos, brand identities, posters and other celebrated visual ephemera, Glaser is as revered for his exceptional visual output as he is for his thoughtful reflections on the role of design at large. His work, equal parts playful and poignant, explores the intersection of form and light to inform and delight, these being the purpose of art as defined by Ancient Roman poet Horace.

That’s the inspiration behind the title of the fantastic 2008 documentary Milton Glaser: To Inform & Delight, a remarkable debut by first-time filmmaker Wendy Keys. The film, now out on DVD, iTunes and Amazon Instant Video (free for Amazon Prime members, bless), offers an unprecedented glimpse of the ordinary moments of Glaser’s personal life, his creative process and the cross-pollination between the two, revealing the genuine humility, warmth and extraordinary intelligence of a modern-day Renaissance man.

I have made nothing on I [heart] New York, ever. There’ve been no cash rewards as a consequence of doing it. On the other hand, it really makes me feel very, very proud to have taken part in that shift in the city’s consciousness from being indifferent to itself to realizing, ‘We love this place.’” ~ Milton Glaser

As the creator of I ♥ NY and the moving sequel that followed 9/11, he may be the best-known graphic designer in the world. But they don’t begin to even hint at the impact and significance of Milton Glaser’s work. He’s taken the gifts he had to start with and developed them along a dazzling variety of lines that have influenced every serious designer I can think of, and that have materially affected the way we get information, the way we buy things and, in fact, the things that we buy.” ~ Ralph Caplan, Design Writer

With reflections from some of today’s most acclaimed design critics and direct footage of Glaser himself talking about everything from humorous anecdotes pf the 1960s to the problem-solving capacity of the brain to the profound impact music has had on his life and process, To Inform & Delight is an essential piece of creative history and will inform and will delight. (Amazon also has the beautiful poster for the film, based on Glaser’s iconic 1967 Bob Dylan poster, at 90% off.)

I [internalized] this idea that it didn’t matter whether I was called an artist or a designer or an illustrator or whatever else it was. The core value was always the act of making things, and the transformation of an idea that you hold in your mind that becomes real or material. That, to me, still is the glory of any creative activity.” ~ Milton Glaser

Thanks, Ruth Ann

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Aftercrimes, Geoslavery & Thermogeddon: Lexicographer Erin McKean’s TEDBook on New Words

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How to spot wordishness when you see it, or what serendipity has to do with digital publishing.

As a hopeless language lover with a soft spot for words, I was thrilled by this week’s release of a new book by lexicographer Erin McKean of Wordnik fame. Aftercrimes, Geoslavery, and Thermogeddon: Thought-Provoking Words from a Lexicographer’s Notebook comes from TEDBooks, the ambitious low-cost imprint we featured as one of 7 platforms changing the future of publishing, and, for just $2.99, offers a wonderfully fascinating look at a slew of a new words and phrases across science, politics, technology, social life and other facets of our ever-changing cultural landscape.

And, in the year when neo-words like “lifehack” and “unfollow” were officially inducted into the Oxford English Dictionary, it’s safe to say the techno-tangle of formal language is so pervasive it might necessitate professional untangling. McKean does this with equal parts wit and rigor, making the understanding of emergent language as exciting as it is necessary.

Why these words? I haven’t picked the newest words (or the older), the funniest words, or the most scientifically advanced words. Instead, these are all words that have struck me with their ‘wordishness’ — that quality a word or phrase has of packing up an idea into a handy carrying case, making it portable, accessible, and (most important) transmissible — among speakers of English. Wordishness doesn’t imply elegance, grace or even clarity, but we know it when we see it.” Erin McKean

Sample McKean’s linguistic genius and charisma with her excellent 2007 TED talk, in which she redefined the dictionary:

Online dictionaries replicate almost all the problems of print, except for searchability. And when you improve searchability, you actually take away the one advantage of print, which is serendipity. Serendipity is when you find things you weren’t looking for because finding what you are looking for is so damned difficult.” ~ Erin McKean

Aftercrimes, Geoslavery, and Thermogeddon is an absolute treat of insight at the intersection of linguistic timeliness and timelessness, served with the kind of passion that makes TED TED.

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