What the garbage of New York City has to do with monetizing the starving artist archetype.
We’re longtime fans of artist Justin Gignac. (It’s jee-nak, if you just mentally tongue-twisted there.) In this wonderful, albeit tech-glitch-ridden, talk from this year’s PSFK Conference, he reveals the creative process behind some of most acclaimed projects, including Wants for Sale, NYC Garbage and QRapping paper, and shares his merit litmus test for what constitutes a great idea.
I get motivated by idea envy. I get super insanely jealous of great ideas that I see of others, I get jealous of that moment where I know they had that idea, and I want that, I want to feel that. So I set out to emulate that, and compete with that, and find that in myself.” ~ Justin Gignac
You can’t wait for perfection. You can always wait for the perfect moment, the perfect this, the perfect that. But you really just gotta start doing. And it makes all the difference. Making excuses takes the same time as making progress.” ~ Justin Gignac