Brain Pickings

Posts Tagged ‘advertising’

10 APRIL, 2009

LBB + OLPC = GOOD

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Why egocentricity is the new philanthropy, or how to turn your city know-how into a child’s bright future.

It’s a well-known fact that the advertising industry is a self-revolving beehive that buzzes solely about itself, glorifying and aggrandizing every effort that leads to awards meaning nothing to anyone else. Or so the stereotype goes.

But regardless of its veracity, we applaud it when someone takes a perceived fault and turns it into something that benefits others.

lbb That’s exactly what Little Black Book, the publisher of guide books and online city directories for ad folk, is doing in their charity partnership with One Laptop Per Child. (Which, as we all know, we’re big proponents of.) All you have to do is recommend a restaurant, bar, hotel, squash club — any good place to take a client — in a major advertising city. LBB has pledged to donate £1 for every new recommendation, up to £20,000.

In essence, all you’re donating is your time, and a child in the developing world gets a shot at a life of knowledge and self-sufficiency. You’ll never feel better about your bar-hopping expertise.

via Creativity Online

31 MARCH, 2009

Sound Meets Image: Visual Tributes to Music

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The world’s most international passport, why cassettes are the new Buddhism, and what Thom Yorke has to do with motion typography.

We love music. We love art. Naturally, we love seeing the two meet and make out. After last week’s Meta-Vinyl Creativity, we’re on a mission to dig up creative projects that pay visual tribute to everything music stands for, both aesthetically and conceptually. Here are our top three finds.

RAM FM

To celebrate the culture-crossing, border-blind power of music, Palestinian and Israeli radio station RAM FM channeled its slogan, Music has no boundaries, through a brilliant visual metaphor — artist portraits “painted” with travel stamps.

It’s one of those rare concepts that you instantly get — not merely because the campaign creative captures the positioning brief so wonderfully, but also because you can simply relate to it on a personal level. We certainly can — what better way to live vicariously, to connect and converse, than through music?

RAM FM is actually known as Peace Radio and serves a greater social purpose — to serve as a cultural bridge between the people of Israel and Palestine, through the most universal social glue there is: Music. Which makes us love the campaign on yet another level.

Out of Gitam BBDO, Tel-Aviv.

via Abduzeedo

GHOST IN THE MACHINE

Non-traditional media artist iri5 works with old books, playing cards, magazines, credit cards and other everyday miscellany to create compelling, double-take-requiring artwork. Her Ghost in the Machine series uses recycled cassette tapes to create phenomenal portraits of musicians from their original cassettes.

Bob Dylan

The project is inspired by the philosophical sentiment that the body is but a package for the spirit.

Robert Smith

I imagine we are all, like cassettes, thoughts wrapped up in awkward packaging.

Jimi Hendrix

via NoiseAddicts

MUSIC MAKES US

The GRAMMYs. What a cultural icon. While it’s easy to dismiss them as an entertainment industry popularity contest, we like to think of them as a way of honoring the music that inspires, impacts and moves the greatest number of people.

This year, The Recording Academy wanted to capture this very sentiment in a fully integrated campaign that asks a simple yet profound question: Do we make great music or does great music make us?

It’s no secret we’re big fans of motion typography, so we love both the concept and the brilliant execution.

Out of TBWA\Chiat\Day.

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18 MARCH, 2009

How Happiness Happens

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What a 102-year-old Spanish man has to do with motion typography and the secret of happiness.

We’re going constitutional today — Brain Pickings is after the pursuit of happiness. And we’ve uncovered three gems that attempt to unravel the quintessential human mystery: What is happiness, and how the hell do we get our little hands on it?

COCA-COLA “ENCOUNTER”

Generally — and perhaps cynically — speaking, the goal of marketing is to show us all the ways in which we fall short, stealing happiness away from us only to sell it back to us at the price of the product. So when it comes to branding, there’s no greater feat of identity than owning the construct of happiness itself. Which is exactly the branding platform Coke has been building for the past decade.

But cynicism aside, Encounter, Coke’s latest spot from Madrid agency McCann-Erickson and director Andy Fogwill, is a delightful bag of mush, the kind that makes you feel all warm and fuzzy inside despite your every instinct to cringe at the underlying marketing ploy.

You may not be any more inclined to drink Coke now, but maybe you’re just a little bit more likely to, you know, go live the happy life. And isn’t that daily little bit all it comes down to?

via Creativity Online

AUTHENTIC HAPPINESS

Back in 2006, we were fortunate enough to study under Dr. Martin Seligman, not only a renowned TEDster but also former chairman of the American Psychological Association elected by the largest margin in history. More importantly, Dr. Seligman is the founder of the Positive Psychology movement, a nascent branch of psychology concerned with the empirical study of positive emotions, strengths-based character, and healthy institutions.

The Authentic Happiness program is Dr. Seligman’s primary brainchild, a research-driven cluster of positive interventions aimed at increasing our level of happiness — our ability to feel more satisfied, to find more meaning in life, to be more engaged and present in the moment — regardless of our circumstances.

We couldn’t recommend the program enough — it’s free to join and easily the best thing you’ll do for yourself all year or, perhaps, ever. So go ahead and head over to the Questionnaires Center for an accurate assessment of where you fall on the happiness spectrum right now, what your greatest psychological strengths are, what you need to work on and how.

There may not be a blueprint for happiness, but these are the most powerful drawing tools and the widest canvas you’ll ever find.

TED ON HAPPINESS

What’s a Wednesday without some shameless chest-beating? Yep, we have a new episode on TEDify, a TED-based quest for the most sought-after piece of existential human truth, that most fundamental question: What makes us happy?

See the full list of speakers and catch up on the TED talks sampled here — take it from a cynic, happiness can be synthesized, but it requires that you unearth all the right elements to ignite the reaction. And we happen to think TED is the proverbial periodic table.

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