Brain Pickings

Posts Tagged ‘advertising’

12 SEPTEMBER, 2008

Retro Blast

By:

Saggy superheroes, dance lessons from James Brown, what chickens have to do with the roots of hip hop, how to fix all your marriage troubles, and why Springfield, MO is a nerd hotspot.

SUPERSENIORS

Let’s face it, we’re all headed for the nursing home. Superheroes included. And despite all those “aging gracefully” shenanigans, we don’t think there’s anything particularly super about old age.

Luckily, Italian cartoonist Donald Soffritti is there to put some funny in the grim prospect of it all.

In his line of senior superhero illustrations, he shows Iron Man’s discrediting golf habit, Wonderwoman’s so-not-Madonna arms, and what happens when Aquaman forgets the dentures at home, among other don’t-really-wanna-see-but-can’t-help-looking stuff.

Quick, before you choke on the potent combination of hilarity and gag reflex, rinse your eyes out with the reglorifying stuff of our Superhero Superdose issue.

>>> via Comunicadores

DANCE LIKE A LEGEND

Speaking of cultural legends, life… well, death, really… sure did a number on the one, the only James Brown. We hate seeing a living legend grow old — first arthritis steals the swagger, then before you know it, they stop being, well, living.

So when the Godfather of Soul went down at the Apollo last year, it was an acid rain on our holiday parade. Good thing YouTube was there to lift us out of our mourning by reviving Mr. Dynamite from those most dynamitous days, full of energy and ready to show Soulja Boy who’s who.

Watch the great James Brown teach you some dance moves you won’t see in your Hip Hop Abs fitness class.

Now that’s a blast from the past that puts the present to shame.

>>> via Very Short List

THE ROOTS OF THE ROOTS

But if hip hop really is your thing, you might as well learn a thing or two about the genre’s own heritage and origin — who knew it had to do with chickens. Straight from the source:

Courtesy of the folks at Nokia N-Series. (Remember when we said Nokia was the underdog to keep an eye on?)

FDA SAYS OMG WTF

Speaking of advertising and the past, we’re continually befuddled by the level of idiotic pseudo-PC stuff drowning today’s advertising. (A Snickers commercial pulled off the air for being too “homophobic” springs to mind.) One thing’s for sure: today’s regulatory bodies would have a field day with the ads of yore.

Thanks to Weirdomatic’s Old Creepy Ads collection, we can gawk at sedated elderly people (Senile agitation? Pop gramps some Thorazine.), sedated children (Forget Adderall, Nembutal is the name of the game.), self-butchering pigs, the long-lost cousin of the Geico cavemen, and — divorce lawyers behold — the solution to all marriage problems: a bit of Lysol you-know-where.

The irony: Some of these products, along with the delightfully absurd cheesiness they’re framed in, are all to reminiscent of, say, late-night informercials today. Hey, we’re already plotting bringing back the Beauty Micrometer as an As Seen on TV hit.

>>> via Very Short List

PAC MAN & CO

It’s not like the olden days don’t have their nostalgic appeal. Who doesn’t love nerdy retro games?

And if you happen to love them enough to go out of your way, consider a place that’s just there: Springfield, Missouri. That’s where you’ll find the 1984 Arcade, a wonderland of classic games from Asteroids to Zaxxon.

The arcade is particularly famed for its glorious pinball machines, already an endangered species in retroland. You can even book an event there — how’s that for an unforgettable all-you-can-play birthday party for your neo-nerd friend?

So put on your acid-wash high-waist jeans, unleash the big hair, and head over for some nostalgic revival of that era — as far as “best of the 80′s” type of stuff goes, VH1 has nothing on the 1984 Arcade.

08 AUGUST, 2008

Monkey See Monkey Make NBC Look Bad

By:

How rocks stars are making capitalism look really, really, really bad.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

You’ve seen the promos. You’ve heard the promos. You’ve smelled the promos. The 2008 Olympics have been a long time coming, and now they’ve finally come. And while we have high hopes for U.S. Olympic teams, we sure hope the performance of the American teams tooting the horn is no predictor of the nation’s competitive edge over other nations.

Case in point: the BBC promo for the Olympics make NBC look like a bunch of sponsor-grubbing YouTubers.

“Journey to the East” is based on the classical Chinese novel Journey to the West and follows the adventures of Monkey, Pigsy and Sandy as they make their way to the other end of the world using Olympic athleticism to overcome the literal and abstract hurdles.

If this looks and sounds familiar, it should be: the enachanted short film (because we can’t bring ourselves to call it a mere video) is the brainchild of Damon Albarn and Jamie Hewlett, the duo behind the pseudo-band Gorillaz. (Albarn is perhaps better known as the frontman of Blur and the mastermind behind The Good, the Bad & the Queen.)

The 3,000-frame animation took 12 weeks to complete and required 12-13 drawings per second of screen time, eating up 50 pencils and over 8,000 sheets of animation paper. If you think that’s quite a production, just wait for the audio: it was recorded on unusual Chinese instruments, 20 of them total, with a choir of 38 Chinese singers studio-dubbed to sound like 76 people. The two parts — the animation and the music — were developed simultaneously over the course of the 4 months so they woud fit together in the most perfect, organic way possible.

…And now it’s back to “This segment brought to you by Exxon-Mobil.

12 MAY, 2008

Hodgepodge of Cool | Incredible Edibles

By:

Welcome to Hodgepodge of Cool week, Part 1: Incredible Edibles, or what Skoda has to do with Chinese monkeys.

Apart from air, there’s hardly anything more integral to our existence than food. Which makes it easy to overlook as utilitarian fuel for ordinary life. But there’s a whole crazy world of extraordinary food-related coolness out there, and we’ve gone and digested it all for you: Here are our top 5 picks for goodies that satisfy both stomach and brain.

EDIBLE.

Rarely would a company have trouble doing business under any other name. But sometimes the need to convey the nature of your product with utter conviction has such a sense of urgency that it has to start as early as possible: at the name.

This seems to be the case for Edible. — an uber-gourmet virtual shop that caters to the most gastronomically adventurous of us. A delicacy heaven for the foodiest of foodies and a Fear-Factoresque hell for the mere mortals, the online store offers unusual edibles from around the world, all falling outside the realm of ordinary, everyday food and all likely to elicit anything from a raised eyebrow to an uncontrollable gag reflex.

Edible. (whose name actually includes the period that follows it, as in “Trust us, this is edible, period.”) includes an array of foods rarely seen in the Western world but regarded for centuries as delicacies in more exotic cultures.

Chocoholic? They’ve got you covered — with chocolate- covered giant ants from Colombia. Party animal? Scorpion vodka is your thing. Snack junkie? Salted and read-to-eat mopani worms from Africa are calling your name. An all-natural, organic-only eco-nut? It doesn’t get better than monkey-picked tea from China.

And if you feel your confidence in the whole thing begin to shake at any given moment, remind yourself they’ve got that all-convincing period.

EUGENE & LOUISE BAKERY

Oh, the ways in which food can seem inedible. Just like you may have reservations about eating stuff that looks gross, you could have just as hard a time eating something that looks so perfect it might as well belong in a museum.

That’s exactly how we feel about the edibles of Eugene and Louise Bakery. Their cute-as-a-button marzipan treats look like the adorable lovechild of LEGO figurines and those trendy anime-inspired vinyl toys.

The sweet enterprise is the brainchild of three Belgian friends: Glenn D’Hondt and Sylvia Meert (a.k.a. Eugene and Louise) and Tinne Mermans. From the too-sweet-to-eat marzipan treats, to the in-your-face,-Charlie chocolate factory, to their fairytale-like journal, the entire thing tickles our inner child and takes us back to those precious Hansel-and-Gretelesque times when food was full of magic and fun.

LES DINERS DE GALA

There’s long been an intersection between food and art — heck, most chefs would be offended if regarded as anything less than artists. But when one of history’s greatest surrealists lays his art on food, it’s something else entirely.

Melting clocks and table-dripping eggs notwithstanding, Salvador Dali actually illustrated the complex relationship between art and food — literally. In between redefining modern art and stirring up political controversy, the mustached Spaniard wrote and illustrated Les Diners de Gala — a spectacular cookbook that features 136 recipes across 12 categories of supreme European deliciousness, stunningly illustrated and bound with color-illustrated cloth boards in a dustjacket embossed with gold foil.

To our utter befuddlement, the book is now out of print. But you can get your art-hungry hands on a copy for a few hundred bucks and serve a piece of art history at your next dinner party.

>>> via GOOD Magazine

POLYFACE FARMS

The real art of food starts at the production level. We’re not talking about your basic eat-organic, buy-local, humane-farming credo. We’re talking about the deeper, incredibly complex agricultural ecosystem that feeds our food supply.

And no one understands, or utilizes, that ecosystem better than Polyface Farms — a revolutionary Virginia-based farm that works with the ecological, economical and emotional aspects of agriculture, truly brightening our relationship to nature. Founder Joel Salatin says the farm is “in the redemption business: healing the land, healing the food, healing the economy, and healing the culture.”

Polyface has six different species of animals growing in an elaborate symbiotic ecosystem of sustainable agriculture, or permaculture. They’re all engaged in a fascinating bio-ecological dance where they keep each other free of parasites and the manure of one species makes for the grub of another. (Oh man up, this is world-changing stuff here, save the “poop” giggles for 30 Rock.)

Here’s one in-action example: a heard of cows spends a full day grazing a grass area clean. Salatin waits 3 days, then takes the “eggmobile” — a dingy cart full of 350 chickens — onto the grazed land. The hens then cluck their way straight to the cow manure and start digging for their favorite food: maggots. These are the larvae of flies, which would’ve hatched on the 4th day, creating a huge fly problem. (Salatin has waited until they’re as juicy and nutritious as possible to give the chickens maximum protein.)

Meanwhile, the hens are not only spreading the cow manure onto the field, but also contributing their own highly nitrogenous kind. The result? The entire cycle has both the cows and the chickens all happy and full, but it’s also fed the grass: thanks to the brilliant fertilization mechanism, it starts growing madly — 4 weeks later, the entire cycle can repeat itself.

And the only man-made equipment involved in the whole process is the fence surrounding the grass area.

To truly appreciate the incredible importance of such permaculture, check out food ecologist Michael Pollan’s brilliant TED talk and read his eye-opening book, The Omnivore’s Dilemma. Now that’s food for thought.

SKODA FABIA CAKE

Sure, food is a serious thing these days. But that doesn’t mean we can’t have some fun with it. And it’s all the more indulgent when it’s scored to one of the most classically elating and playful songs of all time.

Plus, the word “schnitzel” just makes anything exponentially more fun.

Courtesy of Fallon, London. Yum.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .