Brain Pickings

Posts Tagged ‘advertising’

20 JUNE, 2011

5 Voyeuristic Peeks Inside the Notebooks of Cross-Disciplinary Creators

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What Brazil’s favelas have to do with field science and Milton Glaser’s creative process.

The nature and origin of creativity is the subject of many a theory. But, rather than theorizing about it, wouldn’t it be great if we could just lift the lid of a great creative mind and see just how the machinery works? Well, we sort of can — by way of great creators’ private notebooks and sketchbooks, which offer a trip to as close to the creative process as we can get. After last week’s rare look at Michelangelo’s, here are five cross-disciplinary favorites, spanning everything from street art to field science.

GRAPHIC DESIGN

Steven Heller is easily today’s most prominent and prolific design critic. In 2010, he partnered with the SVA’s Lita Talarico on an ambitious project: Graphic: Inside the Sketchbooks of the World’s Great Graphic Designers, which offers a rare glimpse of how today’s most acclaimed designers think and create. The project features 110 designers, including icons like I ? New York logo creator Milton Glaser, Design Observer co-founder Michael Bierut, typography maverick Oded Ezer, the amazing Marian Bantjes, negative space master Noma Bar, 2010 Guggenheim Fellow Amy Franceschini, and my personal favorite, Stefan Sagmeister.

Noma Bar

Stefan Sagmeister

Milton Glaser

Sara Fanelli

Tim Lane

Paul Cox

Images courtesy of Monacelli Press via Flavorwire

Flip through the goodness here.

STREET ART

In Street Sketchbook: Journeys, Tristan Manco takes a rare peek inside the sketchbooks of 26 of the world’s hottest new graffiti artists. From Brazil’s iconic favelas to Tokyo’s backalleys, it reveals both globe-trotting adventures and rich internal landscapes in 227 large-format pages and lush double-spreads of pure creative genius.

Full review, with more images, here.

FIELD SCIENCE

I firmly believe science is a creative discipline, so no look at the creative mind is complete without a look at the scientific mind. Field Notes on Science and Nature offers exactly that thought beautiful reproductions of pages from the journals of the world’s greatest field scientists. Twelve essays by professional naturalists from such diverse disciplines as anthropology, botany, ecology, entomology, and paleontology contextualize the doodles, drawings and marginalia with equal parts infectious curiosity and affectionate enthusiasm.

'Meriwether Lewis's journal notes of the Eulachon fish (Thaleichthys pacificus), made on February 24, 1806, while Lewis was near Fort Clatsop, Oregon.'

Image courtesy of the American Philosophical Society

'A typical notebook page detailing the thoughts and events of a day doing fieldwork at Olorgesailie, Kenya, with a personal note near the end of the page about the joy of being alone with rocks.'

Anna K. Behrensmeyer, Paleontologist, in the essay 'Linking Researchers Across Generations'

'Page from a field notebook made in New Guinea on the food webs of aquatic animals known as phytotelmata that live in plant containers, such as tree hollows and bromeliad tanks.'

Roger Kitching, Ecologist, in 'A Reflection of the Truth'

'Ink and watercolor drawing of a red sea fan (Swiftia sp.)'

Jenny Keller, in the essay 'Why Sketch?'

Kirstin Butler’s full review here.


ADVERTISING

In 2009, creative academics and researchers Glenn Griffin and Deborah Morrison set out to investigate the minds of the advertising industry’s greatest creative thinkers in a series of experiments, analyzing the “process drawings” of these top creative professionals — artwork that answered the deceptively simple question, What does your creative process look like? The results, illustrated with a Sharpie on what Griffin and Morrison call a “process canvas,” were published in The Creative Process Illustrated: How Advertising’s Big Ideas Are Born — a fascinating glimpse of the routes leading creatives take to finding and catching ideas.

Original review here.

ART

Drawn In: A Peek into the Inspiring Sketchbooks of 44 Fine Artists, Illustrators, Graphic Designers, and Cartoonists is the second gem of a book artist Julia Rothman — a voyeuristic visual journey into how artists doodle, brainstorm and flesh ideas out. The lavish volume offers a rare glimpse inside the minds and hearts of favorite artists like visual poet Sophie Blackall, happiness-designer Tad Carpenter, nature illustrator Jill Bliss and many more, showcasing stunning full-color images alongside profiles of the artists, who discuss their sketchbooks and how they use them.

The recent full review, complete with more images and an exclusive Q&A with Rothman about the project, here.

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10 MAY, 2011

Justin Gignac on Idea Envy and Embracing Imperfection

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What the garbage of New York City has to do with monetizing the starving artist archetype.

We’re longtime fans of artist Justin Gignac. (It’s jee-nak, if you just mentally tongue-twisted there.) In this wonderful, albeit tech-glitch-ridden, talk from this year’s PSFK Conference, he reveals the creative process behind some of most acclaimed projects, including Wants for Sale, NYC Garbage and QRapping paper, and shares his merit litmus test for what constitutes a great idea.

I get motivated by idea envy. I get super insanely jealous of great ideas that I see of others, I get jealous of that moment where I know they had that idea, and I want that, I want to feel that. So I set out to emulate that, and compete with that, and find that in myself.” ~ Justin Gignac

You can’t wait for perfection. You can always wait for the perfect moment, the perfect this, the perfect that. But you really just gotta start doing. And it makes all the difference. Making excuses takes the same time as making progress.” ~ Justin Gignac

Brain Pickings has a free weekly newsletter and people say it’s cool. It comes out on Sundays and offers the week’s best articles. Here’s an example. Like? Sign up.

09 MAY, 2011

Railway Maps of the World

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What the evolution of standardized time zones has to do with train travel in Zimbabwe.

We love maps, especially subway and train-related maps. So we’re all over Mark Ovenden’s Railway Maps of the World — the fantastic follow-up to his excellent 2007 Transit Maps of the World and 2009 Paris Underground. The lavish, large-format tome culls the world’s most interesting railway maps, posters and related ephemera, from the historical to the modern.

From early maps-printing techniques to beautiful vintage travel advertising ephemera to the latest digital real-time maps for mobile devices, Ovenden scours rare archives and architectural dreams alike, from the Liverpool and Manchester Railway of 1830 to China’s proposed 2020 high-speed train networks, to explore the evolution of cartography and the social role of train travel. Besides the lust-worthy design candy, the book also offers fascinating historical context and tells the story of how railroads became the vehicle for cultural change, bridging nations, driving economic growth, changing our diets by putting previously unavailable foods on the table, and even giving us standardized time zones.

With over 500 images and maps representing more than 120 countries from Algeria to Zimbabwe, Railway Maps of the World is a beautiful treasure chest of fascination for map lovers, design aficionados and history geeks alike, a rare record of a civilization in perpetual motion.

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