Beautiful Connections: The Art of Conversation

The color of conversation, 6 million colors, and why Flash is more antisocial than your misanthropic uncle.

Universal love for the iPhone aside, when it comes to the creative exploration of a gadget’s cultural context, Apple has nothing on Nokia. To promote the Nokia’s E71 smartphone, Wieden + Kennedy London came up with Beautiful Connections — a multimedia homage to the art of conversation.

From text art to a mobile app to short films inspired by the beauty of everyday conversation, the microsite is pure visual indulgence.

It also invites visitors to create their own audiovisual art piece, using their computer’s webcam, microphone or keyboard to explore how text, sound, color and motion influence your message. Here’s ours:

The winner of the film contest, Ewan Watson, used rotoscoping to create S I G N A L S — a colorful play on communication signals.

You can see the other 4 film finalists here, here, here, and — our uncontested favorite — here.

Which brings us to our only gripe with the project: The inherent unshareability of Flash content — the medium blatantly contradicts the message if none of the work can be shared in “everyday conversation” via individual permalinks or… gasp… embed code.

How did the W+K team miss the irony here?

As Seen On Earth: The Infinite Photograph

A portrait of Earth painted with 300,000 brushes, or why editorial curation and user-generated content can be friends.

There’s no question National Geographic is a photographic force to be reckoned with. And now they’re on a mission to inspire people to care about the planet through a gigantic collaborative photo-mosaic of the Earth.

Infinite Photograph is a global project building a portrait of Earth seen through the eyes of ordinary people, a promotional effort for NG’s MyShot initiative. Think of it as crowdsourcing meets collage meets environmental sensibility.

Currently, the mosaic is composed of over 300,000 photos of the natural world, pulled from archived images by MyShot users. But the project is also an ongoing invitation for new submissions — the more images are indexed, the richer the the color sampling will be and the closer to infinity the mosaic can get.

The team at National Geographic envisions various future extensions of the project as the image catalog grows, breaking it down into mosaic representations of sub-categories like water, trees, and animals.

Besides being the socially-smartest marketing effort we’ve seen in a while, we have to respect NG’s fierce editorial curation — even user-submitted images have to live up to the same editorial standards as those in the actual publication in order to make it to MyShot, which ensures all the photographs that do make the cut for Infinite Photograph are absolutely stunning.

But be not discouraged — go ahead and submit some of your own nature-loving shots. It’s not every day you get a chance to feel closer to the planet and to your global cohabitants at the same time.

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How Happiness Happens

What a 102-year-old Spanish man has to do with motion typography and the secret of happiness.

We’re going constitutional today — Brain Pickings is after the pursuit of happiness. And we’ve uncovered three gems that attempt to unravel the quintessential human mystery: What is happiness, and how the hell do we get our little hands on it?

COCA-COLA “ENCOUNTER”

Generally — and perhaps cynically — speaking, the goal of marketing is to show us all the ways in which we fall short, stealing happiness away from us only to sell it back to us at the price of the product. So when it comes to branding, there’s no greater feat of identity than owning the construct of happiness itself. Which is exactly the branding platform Coke has been building for the past decade.

But cynicism aside, Encounter, Coke’s latest spot from Madrid agency McCann-Erickson and director Andy Fogwill, is a delightful bag of mush, the kind that makes you feel all warm and fuzzy inside despite your every instinct to cringe at the underlying marketing ploy.

You may not be any more inclined to drink Coke now, but maybe you’re just a little bit more likely to, you know, go live the happy life. And isn’t that daily little bit all it comes down to?

via Creativity Online

AUTHENTIC HAPPINESS

Back in 2006, we were fortunate enough to study under Dr. Martin Seligman, not only a renowned TEDster but also former chairman of the American Psychological Association elected by the largest margin in history. More importantly, Dr. Seligman is the founder of the Positive Psychology movement, a nascent branch of psychology concerned with the empirical study of positive emotions, strengths-based character, and healthy institutions.

The Authentic Happiness program is Dr. Seligman’s primary brainchild, a research-driven cluster of positive interventions aimed at increasing our level of happiness — our ability to feel more satisfied, to find more meaning in life, to be more engaged and present in the moment — regardless of our circumstances.

We couldn’t recommend the program enough — it’s free to join and easily the best thing you’ll do for yourself all year or, perhaps, ever. So go ahead and head over to the Questionnaires Center for an accurate assessment of where you fall on the happiness spectrum right now, what your greatest psychological strengths are, what you need to work on and how.

There may not be a blueprint for happiness, but these are the most powerful drawing tools and the widest canvas you’ll ever find.

TED ON HAPPINESS

What’s a Wednesday without some shameless chest-beating? Yep, we have a new episode on TEDify, a TED-based quest for the most sought-after piece of existential human truth, that most fundamental question: What makes us happy?

See the full list of speakers and catch up on the TED talks sampled here — take it from a cynic, happiness can be synthesized, but it requires that you unearth all the right elements to ignite the reaction. And we happen to think TED is the proverbial periodic table.

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