A diet your grandmother would approve, why boredom isn’t edible, and what peas have to do with time travel.
I lovelove, love artist Maira Kalman and revere the work of Michael Pollan, easily today’s most vocal and influential advocate of smart, sustainable food. So I’m thrilled with today’s release of a Kalman-illustrated edition of Pollan’s classic compendium, Food Rules: An Eater’s Manual — the timelessly sensible blueprint to a healthy relationship with food, now delivered with Kalman’s characteristically colorful and child-like yet irreverent aesthetic. This new edition also features 19 additional food rules, including Place a bouquet of flowers on the table and everything will taste twice as good and When you eat real food, you don’t need rules.
From the very first page, starting with Kalman’s introduction, the book is an absolute — and guilt-free — treat:
Everyone eats food. That is the universal connector. Life is fragile. Fleeting. What do we want? To be healthy. To celebrate and to Love and to live Life to the Fullest. So here comes Michael Pollan with this little (monumental) book. A humanistic and smart book that describes a Sane and Happy world of Eating. It asks us, gently, to hit the Reset button on manufactured food and go back in Time.” ~ Maira Kalman
Treat Meats as a Flavoring or Special Occasion Food
Don't Overlook the Oily Little Fishes
Shop the Peripheries of the Supermarket and Stay Out of the Middle
Eat When You Are Hungry, Not When You Are Bored
Kalman’s illustrations emanate the kind of thoughtful simplicity that underpins the message of Pollan’s classic, which is based on the premise that the wisdom of our grandparents might teach us more about eating well than the overly complicated nutritional scheming purveyed by the popular media.
The beautifully illustrated recipes come from a roster of famous chefs — including Mario Batali, John Besh, David Chang, Tom Colicchio, and Andrea Reusing — contextualized amidst chef interviews and essays by acclaimed food writers like Melissa Clark and J. Dixon, pondering such complexities as the culinary connotations of The Beatles’ White Album and what moussaka has to do with Metallica.
Masterminding the project is Brooklyn-based band One Ring Zero, who for the past couple of years have been working their favorite rock-star chefs to each choose the musical genre for his or her song, all included on the CD that comes with the book. One Ring Zero’s Michael Hearst got the kernel of this genre-bender in college, when he composed a choral piece around a recitation of grocery store names.
The book also comes with a delightful free iPhone app that lets you enter up to 5 ingredients you have on hand and dishes out a delicious, speedy singable recipe to make with them.
Utterly charming and a formidable feat of multi-sensory deliciousness, The Recipe Project is the kind of whimsical cross-pollination of disciplines that speaks to the Brain Pickingsethos of indiscriminate creative curiosity.
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