Brain Pickings

Posts Tagged ‘design’

18 SEPTEMBER, 2014

The Wonderful Wizard of Oz, Reimagined in Minimalist Graphics by Italian Illustrator Olimpia Zagnoli

By:

Precision, bold geometric shapes, and repetitive patterns that somehow amplify rather than dull the psychedelic sensibility of Baum’s whimsical world.

I have an immense soft spot for artistic interpretations of literary classics, from Salvador Dalí’s art for Don Quixote to the finest illustrations from 150 years of Alice in Wonderland to the most creative takes on The Hobbit. Naturally, I was instantly taken with Classics Reimagined: The Wonderful Wizard of Oz (public library) — a gorgeous edition of the L. Frank Baum classic with imaginatively minimalist art by Italian illustrator Olimpia Zagnoli (whose initials couldn’t befit the project more perfectly), the first in a new series by Rockport Publishers pairing some of today’s most exciting illustrators and graphic artists with some of yesteryear’s most beloved books.

What makes Zagnoli’s take on Baum’s story especially enchanting is the refreshing juxtaposition between the garish extravagance with which Oz is traditionally portrayed and her restrained yet expressive imagery — contained precision, bold geometric graphics, and repetitive patterns that somehow manage to exude the almost psychedelic sensibility of Baum’s whimsical world.

The Cyclone

How Dorothy Saved the Scarecrow

The Cowardly Lion

Baum’s memorable introduction, penned in 1900, springs to new life in Zagnoli’s hands:

Folklore, legends, myths and fairy tales have followed childhood through the ages, for every healthy youngster has a wholesome and instinctive love for stories fantastic, marvelous and manifestly unreal…

Yet the old time fairy tale, having served for generations, may now be classed as “historical” in the children’s library; for the time has come for a series of newer “wonder tales” in which the stereotyped genie, dwarf and fairy are eliminated, together with all the horrible and blood-curdling incidents devised by their authors to point a fearsome moral to each tale. Modern education includes morality; therefore the modern child seeks only entertainment in its wonder tales and gladly dispenses with all disagreeable incident.

Having this thought in mind, the story of The Wonderful Wizard of Oz was written solely to please children of today. It aspires to being a modernized fairy tale, in which the wonderment and joy are retained and the heartaches and nightmares are left out.

The Deadly Poppy Field

The Queen of the Field Mice

The Guardian of the Gates

Complement Zagnoli’s The Wonderful Wizard of Oz with some very different visual reimaginings of the Baum classic — a lyrical 1996 edition by Austrian illustrator Lisbeth Zwerger and a street-art-inspired 2013 edition by skateboard graphic artist Michael Sieben.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner:





You can also become a one-time patron with a single donation in any amount:





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

10 SEPTEMBER, 2014

The Memory of an Elephant: A Most Unusual Children’s Book for Lovers of Mid-Century Modern Design

By:

An immeasurable treat for kids and introspective grownups alike.

Psychologists believe that our capacity for creative work hinges on our memory and the ability to draw on our mental catalog of remembered experiences and ideas. More than that, memory is our lifeline to our own selves. Indeed, can there be anything more central to identity than memory?

The Memory of an Elephant: An Unforgettable Journey (public library) is a most unusual picture-book by writer Sophie Strady and illustrator Jean-François Martin. Unusual not because it measures an impressive 15 inches in height — though that alone makes it a kind of enchanting narrative poster — but because it blends the fascination of encyclopedic curiosity with deep questions about memory, identity, and what makes a life worthwhile.

Marcel is a soulful old elephant who sets out to write an encyclopedia as his legacy. Having seen the Eiffel Tower built in 1889 and the first iMac introduced in 1998, and having filled the century between with a long lifetime of adventures and successes of his own, he undertakes “the enormous task of listing — in an enormous, illustrated encyclopedia — everything he’s learned throughout his long and exceptional life.”

But just as he is about to begin looking back on his many years and drawing on his vast memory-bank of knowledge, he finds his living room — his dedicated environment essential for writing, charmingly populated by iconic mid-century modern furniture and some unmistakable Eames designs — flooded with “a mountain of parcels wrapped in bright and patterned paper,” surprise birthday presents from his friends.

As he opens each package and plays with the present inside, the double meaning of the word “present” reveals itself. Marcel is transported to his past and the many lives compressed into his long and accomplished existence — his days as a world-famous musician, his stint as a sailor, his sabbatical in Vietnam, his time tending to the beautiful Luxembourg Gardens, his accidental participation in France’s historic Mai 1968 worker strikes and civil unrest.

Marcel comes upon the last unopened package, a large cardboard tube. Inside, he finds a poster that reads: “In May, we’ll have our way.” As he begins to ponder the strange time-travel quality of what sounds like a political slogan from the 1968 riots, he suddenly realizes it is actually May 1, the date of his birthday. Just then, his friends emerge from behind his elegant furniture for a proper birthday surprise.

Everyone has been waiting for the old elephant to open not only his presents, but the doors of his memory.

The main story is peppered with curious encyclopedic asides both about elements of Marcel’s memories, from music to technology, and about elephants themselves — we learn that an elephant sleeps very little at night, “usually standing, always on alert,” and takes standing naps throughout the day; that an adult elephant needs to drink 30 gallons of water a day and eat between 220 and 440 pounds of food depending on the season; that an elephant can’t jump and must have one foot on the ground at all times; that despite an enormous weight of about five tons, an elephant makes no noise while walking.

The Memory of an Elephant: An Unforgettable Journey is immeasurably delightful from cover to giant cover, a warmhearted story sprinkled with subtle surprises for young readers and grownup design-lovers alike.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner:





You can also become a one-time patron with a single donation in any amount:





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.

19 AUGUST, 2014

Thoughts on Design: Paul Rand on Beauty, Simplicity, the Power of Symbols, and Why Idealism Is Essential in Creative Work

By:

“Catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity.”

Paul’s a gem [who] works on perfecting the exterior of a curmudgeon,” Steve Jobs reminisced about working with legendary art director and graphic designer Paul Rand (1914–1996), adding, “He’s perfected it to new heights, actually.” Indeed, Rand is remembered as much for being one of the most significant visual communicators and commercial artists in history as he is for his famous grouchiness — a fact that renders his little-known vintage children’s books a doubly intriguing paradoxical curiosity. And yet they bespeak what Jobs said of Rand in the same 1993 interview: “He’s a very deep, thoughtful person who’s tried to express in every part of his life what his principles are. And you don’t meet so many people like that today.”

At the age of only thirty-three, Rand collected these uncompromising principles and his rare brand of idealism in the influential 1947 volume Thoughts on Design (public library), which has been newly resurrected after decades in the morgue of out-of-print gems.

Rand on a poster for Apple's 'Think Different' campaign in 1998

In the preface to the new edition, Pentagram’s Michael Bierut calls the celebrated volume “a manifesto, a call to arms and a ringing definition of what makes good design good.” Bierut describes it in terms that call to mind precisely those paradoxical children’s books — “almost as simple as a child’s storybook: short, clear sentences; vivid, playful illustrations” — suggesting the complete integration of Rand’s sensibility across all of his work and his unflinching clarity of vision. Rand himself once wrote of the book that its original intention was to “demonstrate the validity of those principles which, by and large, have guided artists (designers) since the time of Polycletus. And, indeed, there is remarkable timelessness to his convictions:

Visual communications of any kind … should be seen as the embodiment of form and function: the integration of the beautiful and the useful.

[...]

Ideally, beauty and utility are mutually generative.

And yet, Rand maintains, the integration of the two is at its highest, most potent form when it springs from the creator’s singular, unadulterated sensibility. Decades before crowdsourcing reached buzzword status, he admonished against the basic ethos behind it:

The system that regards esthetics as irrelevant, which separates the artist from his product, which fragments the work of the individual, which creates by committee, and which makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.

Cover design by Paul Rand, 1958

Rand emphasizes the fruitful combination of cross-disciplinary curiosity, technical knowledge, and intuition in the creative problem-solving process:

To achieve an effective solution to his problem, the designer must necessarily go through some sort of mental process. Conscious or not, he analyzes, interprets, formulates. He is aware of the scientific and technological developments in his own and kindred fields. He improvises, invents, or discovers new techniques and combinations. He co-ordinates and integrates his material so that he may restate his problem in terms of ideas, signs, symbols, pictures. He unifies, simplifies, and eliminates superfluities. He symbolizes — abstracts from his material by association and analogy. He intensifies and reinforces his symbol with appropriate accessories to achieve clarity and interest. He draws upon instinct and intuition. He considers the spectator, his feelings and predilections.

In fact, having come of age as Carl Jung was pioneering the role of symbols as a gateway to the unconscious, Rand made this mastery of symbolism a central tenet in his own teachings:

It is in a world of symbols that man lives. The symbol is thus the common language between artist and spectator.

[...]

The fact that some of the best symbols are simplified images merely points to the effectiveness of simplicity but not to the meaning of the word per se. In essence, it is not what it looks like but what it does that defines a symbol.

Magazine cover by Paul Rand, 1954

“Rhythm is one of the most powerful of pleasures,” Mary Oliver wrote of poetry. Rand advocates for the artful use of repetition as kind of rhythm that imbues design and visual communication with the same powerful pleasure:

The emotional force generated by the repetition of words or pictures and the visual possibilities (as a means of creating texture, movement, rhythm, indicating equivalences for time and space) should not be minimized…

The following are but a few instances of our everyday experiences in which the magical, almost hypnotic, effects of repetition operate: the exciting spectacle of marching soldiers, in the same dress, same step, and same attitude; the fascination of neatly arranged flower beds of like color, structure, and texture; the impressive sight of crowds at football games, theaters, public demonstrations; the satisfaction we derive from the geometric patterns created by ballet dancers and chorus girls with identical costumes and movements; the feeling of order evoked by rows of methodically placed packages on the grocer’s shelf; the comforting effect of the regularity of repeat patterns in textiles and wallpapers; the excitement we experience at the sight of plane formations or birds in flight.

Package design for IBM, 1956

Decades before the listicle era, Rand makes a special case for the use of numbers as a catalyst of rhythm in communication:

[Numbers] impart to a printed piece a sense of rhythm and immediacy.

(Cue in Umberto Eco on lists and Susan Sontag on why they appeal to us.)

But while rhythm might excite the emotions, he argues that symmetry — a phenomenon that permeates our world — dulls them:

Bilateral symmetry offers the spectator too simple and too obvious a statement. it offers him little or no intellectual pleasure, no challenge. For the pleasure derived from observing asymmetric arrangements lies partly in overcoming resistances which, consciously or not, the spectator has in his own mind, thus acquiring some sort of esthetic satisfaction.

Rand’s most timeless wisdom, however, has to do not with the techniques and tropes of visual communication but with his higher-order idealism — the deeper moral motives and responsibilities of the creator. What E.B. White famously proclaimed of the writer’s responsibility, Rand asserts of the designer’s:

Even if it is true that the average man seems most comfortable with the commonplace and familiar, it is equally true that catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity and denies the reader one of the most easily accessible means for esthetic development and eventual enjoyment.

Complement Thoughts on Design with Rand on the role of the imagination, then revisit the wonderful vintage picture-books he created with his then-wife Ann.

Donating = Loving

Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. If you find any joy and stimulation here, please consider becoming a Supporting Member with a recurring monthly donation of your choosing, between a cup of tea and a good dinner:





You can also become a one-time patron with a single donation in any amount:





Brain Pickings has a free weekly newsletter. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up.