Brain Pickings

Posts Tagged ‘design’

08 FEBRUARY, 2010

Creative Derivatives of the London Tube Map

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Nebulae, web mavens, and what the Kabbalah has to do with 100 years of music history.

In 1931, Harry Beck designed the first diagramatic map of the London Underground. By 1960, the Tube Map had evolved into the icon of minimalist modern design that we know and love today — a meme, even. And as any meme, it has spawned a number of creative derivatives. Today, we look at five such tube-map-inspired gems.

MILKY WAY TRANSIT AUTHORITY

A dreadfully long subway commute can often send you scrambling for ways to bend the space-time continuum. Now, one scientist has done just that — sort of. Samuel Arbesman, a Harvard postdoctoral fellow in computational sociology, has created The Milky Way Transit Authority — a brilliantly simplified map of the Milky Way displaying the complex interconnections of our galaxy in a digestible way.

Beyond the clever visualization concept, we love the fusion of science and philosophy in Arbesman approach:

People ask why I haven’t marked ‘You Are Here’ on the map – but I think it’s more humbling to realize that we aren’t the center of the universe.” ~ Samuel Arbesman

We also find it fascinating to think of the incredible and daunting vastness of the universe in such mundane terms — there’s something eerily soothing about this hop-hop-there-it-is approach to the celestial expanse.

GOING UNDERGROUND

Exactly four years ago, the ambitious folks at The Guardian‘s Culture Vulture blog set out to plot the branches and connections of 100 years of music on a London-Tube-style map. From Ray Charles to Radiohead, the project is an impressive feat of musicology and cultural history.

Each line represents a different genre, with the influential musicians in it as the stops.

We strongly encourage you to explore this priceless and fascinating blueprint to 20th-century music culture — grab a high-res PDF here.

KABBALAH TREE OF LIFE

Making sense of religious doctrine can get messy and confusing. This tube-style map of the Kabbalah Tree of Life, first spotted in Alan Moore’s comic book series Promethea, attempts to shed light on the Sephiroth — the ten attributes of God in the Kabbalah.

Despite the seeming simplicity of the map, it plays on many of the Kabbalah’s sacred numbers and relationships. The three columns, for instance, arrange the ten sepiroth according to the three pillars — the Pillar of Mildness, the Pillar of Mercy, and the Pillar of Severity. And the twenty-two lines connecting the sephiroth reflect the number of letters in the Hebrew alphabet.

To make things even more elaborate, adding the 10 sepiroth and 22 lines together makes 32, the number of Masonic degrees and the number of Kabbalistic paths to wisdom.

SOMERSET TOURS

We’re big believers in using something familiar as a metaphor that introduces and piques interest in something new. And the folks at the Somerset Tourism Bureau in the UK tend to agree — so they created this wonderful Heritage Touring Map based on the London Tube Map, featuring seven thoughtfully curated “lines” of tourist attractions and must-sees.

Already a clear box-breaking thinker in tourism communication, the Somerset office even has its very own Vimeo channel, including seven short films, one about each tour “line”.

WEB TREND MAP

Every year, Japanese-Swiss design studio Information Architects maps the web’s biggest influencers, subway-style. The project’s latest installment, Web Trend Map 4, is an absolute masterpiece of design, data visualization, and digital anthropology — which, in fact, has enjoyed a level of viralness deeming it worthy of being on the map itself.

Sure, WTM may be based on the Tokyo Metro Map, but that was actually built borrowing heavily from the London Tube Map, so it’s just a matter of degrees of creative separation.

We’ve just ordered a great big glossy poster of it for the Brain Pickings HQ, and we’re jabbing our pin right between TED and BoingBoing — so here’s to putting Brain Pickings on the map. Web Trend Map 5, that is.

BONUS

We’ve featured it before, to a great response, so it’s worth mentioning the MBTI Personality Map and its psychosocial genius.

Each subway line represents one of the 16 Myers-Briggs personality types, arranged based on the semantic distance between the 39 core word descriptors. The outer circle contains the 161 original word descriptors from the MDS test, grouped into 8 layers based on hierarchical order. Finally, the colors of the words intuitively represent their meaning — so “calm” is in the blue spectrum and “passionate” in the red.

Information design for the social sciences — now that’s something we’d like to see more of.

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02 FEBRUARY, 2010

How the Dutch Do Title Sequences

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What steampunk, broccoli and an electrocuted apple have to do with celebrating indiscriminate curiosity.

We love clever title sequences. And we love a great stop-frame animation. So we’re all over today’s short-and-sweet, the brilliant opening sequence and end titles animation for Dutch science show Het Klokhuis (The Apple Core).

Het Klokhuis is Holland’s oldest and most indiscriminately curious youth TV show, covering everything from how to grow broccoli to dinosaur history to the inner workings of the iPhone. So it’s only fitting the title sequence would embody that techno-curious spirit, partnering with London-based experimental sculptor and designer Jethro Haynes and using the latest 3D printing technology to build the apple core models.

We love the fusion of steampunkish retro-funk and bleeding-edge modern slickness.

Out of Amsterdam’s irreverent KesselsKramer ad agency (try refreshing that head-scratcher of a homepage a few times to see what we mean) and production studio Nexus.

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27 JANUARY, 2010

Live Now: In-the-Moment Inspiration

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A true exercise in art therapy, or what all motivational posters should aspire to be.

It’s still January, and 2010 has already provided no shortage of loss, tragedy, and challenge. But amidst all of this digital distemper lies a website we love for its seemingly infinite supply of authenticity, hope, and optimism.

Live Now! is an art project whose mission is “powerfully pursuing the notion of ‘living now.’ Engaging participants to live meaningful lives & be happy!”

The homepage greets you with a lovely image reminding you of the importance of living in the moment. With messages like True happiness is giving it away and Practice happiness rendered in winsomely quirky typography, each click-through leads to another picture and message.

The images’ style varies, but they all share the kind of handmade energy in response to which you can’t really help but smile.

What confirms these sentiments as so much more than pablum — besides the artistry of their rendering — is the personal story of Live Now!‘s creator, designer and illustrator Eric Smith, who conceived of the project after being diagnosed with three different types of cancer.

Cancer changed the way I ate, slept, and most importantly the way I live. Before cancer I was like most folks, just cruising along. It was during my treatment, when starting to discover what cancer could give to me — the ability to absorb every moment as if each one were my whole life.

Since Live Now! launched, Davis has opened the experience to a host of other talented artists and designers (David Gibson, CD Ryan, and Kate Miss, among others); he also continues to take submissions. We were even more excited to learn that the project’s various messages are available in print form, allowing you to curate a changing rotation of inspirational messages for yourself.

Live Now! reminds us of another fantastic typographic project around personal growth and happiness, Things I Have Learned In My Life, by Brain Pickings favorite (and three-time TEDster) Stefan Sagmeister. Such collaborative initiatives augur an emerging pattern in graphic design work — call it the aesthetics of authentic life principles.

So put down the newspaper, close that Firefox CNN disaster report tab, let go of the earthquake hashtags, and swap them all for an early-morning shot of motivation and encouragement — because you can rarely have too much of either. To experience beautifully crafted messages of Carpe Diem visit Live Now!, well, now.

Kirstin Butler is writing an adaptation of Gogol for the Google era called Dead SULs, but when not working spends far, far too much time on Twitter. She currently lives in Cambridge, MA.

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