Brain Pickings

Posts Tagged ‘design’

12 JUNE, 2014

Iconic Italian Graphic Artist Bruno Munari’s Rare Vintage “Interactive” Picture-Books

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Pioneering visual storytelling that endures as a manifesto for the magic of paper books.

In 1968, two years after he published his hugely influential book Design as Art, legendary Italian graphic artist Bruno Munari applied his principles to a different medium — children’s picture-books — with the same boldness of vision and hunger for thoughtful creative experimentation. Nella nebbia di Milano [In the Mist of Milan] (public library) was born — a masterwork of visual storytelling and a graphic arts classic that doubles as a beautiful manifesto for the mesmerism of paper books. In vibrant mid-century colors and a cleverly engineered sequence of die-cut holes that guide the story, Munari tells the story of a foggy day that envelops the crazy world of the circus. Parchment-paper pages layer illustrations over one another for a foggy feel and different vignettes tickle the curiosity as the reader peeks from either side of each die-cut hole.

The message seems to be a sweet and gentle reminder that the world is perpetually shrouded in opacity and we only see the parts of it on which we choose to shine our attention, the “intentional, unapologetic discriminator” that it is.

The screen does little justice to the book’s analog magic, but I’ve photographed my own copy to offer a sense of the book’s timeless whimsy, along with the above animated GIF of a six-page sequence I couldn’t resist making.

But Nella nebbia di Milano wasn’t actually Munari’s first foray into this singular form of storytelling. More than a decade earlier, in 1956, he had created a long-out-of-print gem titled Nella notte buia [In the Dark of the Night] (public library), experimenting with a more textured version of the same tactile techniques.

Printed on black and gray paper, this book features similar die-cut storytelling, but adds to the round holes some wonderfully jagged-edged ones, as if clawed and gnawed-through by the creatures — ants, birds, grasshoppers, fish — that take over the world after nightfall.

Complement Munari’s gems with more die-cut magic from other parts of the world — The Hole from Norway, The Book about Moomin, Mymble and Little My from Sweden, and I Saw a Peacock with a Fiery Tail from India.

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11 JUNE, 2014

Shepard Fairey on Capitalism, Freedom, Selling Out, and What Makes Great Art

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“I believe in capitalism with some checks to chill out the evil greedy element. Capitalism is a way for hard work to yield rewards.”

In 1989, street artist, graphic designer, and activist Shepard Fairey created his famous Obey Giant sticker campaign, which spread like wildfire to amass a massive following and take on the characteristics of a singular semi-secret subculture. Nearly twenty years later, Fairey’s art reached a critical mass of mainstream awareness when he created the now-iconic Obama “Hope” poster as a tool of grassroots activism, rebelling against a previous administration that betrayed Fairey’s ideas and ideals in just about every imaginable way. At the heart of Fairey’s ethos is a profound commitment to democracy and freedom of speech, which lends his work a new level of resonance today, as debates about net neutrality expose how toxic the intersection of corporate interest and government is for democracy and civic freedom.

Included in the altogether magnificent 2009 monograph OBEY: Supply & Demand (public library), celebrating the 20th anniversary of Fairey’s iconic Obey Giant campaign, is an interview with the artist by the prolific design historian, writer and critic Steven Heller. In it, Fairey discusses capitalism, the deeper ideological unity beneath the seeming dualities of his work, and the question of what it means to “sell out.”

HELLER: How do you reconcile your business, which counts some big corporations as clients, with your wild snipping? Is this the Robin Hood effect?

FAIREY: Yes, I would consider my inside/outside strategy toward corporations somewhat of a Robin Hood effect… I use their money, which becomes my money, to produce stickers, posters, stencils, etc. This strategy was however, the result of my acceptance of the reality of things. One of the most jarring realizations this project has brought about for me is the complete inevitability of supply and demand economics in a capitalist society. I will explain, but I must also emphasize that I believe in capitalism with some checks to chill out the evil greedy element. Capitalism is a way for hard work to yield rewards. When I first started Obey Giant I owned a screen-printing shop and used that equipment to produce my own work as well as doing work for paying customers. Printing is a difficult business and I got frustrated with it. I work as a graphic designer these days which came about because the work I was putting on the street created enough of a buzz that companies began to feel it would resonate enough to be used for marketing. I had created a demand for my style of work that meant that if it was not supplied to the corporations by me, then it would be supplied by other hungry designers. I decided that in doing graphic design I could keep my design skills honed and make enough money to pump even more Obey Giant materials out in public, which I consider truly subversive. This method of financing my campaign also keeps me from having the content of Obey dictated by fine art market forces. Plus, I have been able to convince some of the corporations to invest in the cultures that try to exploit, helping to create a more symbiotic relationship between the creators and harvesters of culture. It’s not an easy game but I’m making the best of life without a trust fund.

Peace Elephant (2008)

Reflecting further on this question of “life without a trust fund” — the complexities of poetry and privilege in the arts, and the often limiting cultural mythology around those — Fairey turns to the question of what “selling out” really means. Coincidentally, Calvin and Hobbes creator Bill Watterson had given a remarkable commencement address on the subject in 1990, a few months after Fairey created Obey — a character he considers “the counterculture Big Brother.” Fairey tells Heller:

To me selling out is doing things purely for the money without concern for the consequences to integrity. Let’s face it though, money is freedom. For some it is freedom to buy cocaine and cars… for me, my design earnings give me freedom to produce my propaganda work and travel to other cities to put it up. It is also gives me freedom to keep an art gallery that is never profitable open. People often accuse anyone who does not fulfill their image of fine artist as suffering martyr of being a sell-out. After 10 arrests and having been physically assaulted by the cops and deprived of my insulin on several occasions (I’m diabetic), I can tell you that it is very possible to make money and be a suffering martyr!

[…]

I spend the money and take the risks I do because I want to and I don’t feel that anyone owes me anything. I do feel sorry for myself when I’m sitting in jail but overall I feel it is all very worth it. I feel it is worth it because of the positive feedback I have received from people. Many people feel powerless and my goal is to show that one person can have an effect on things even with limited resources.

Tyrant Boot (2008)

The Robin-Hooding of Fairey’s art isn’t directed just at corporations but also at the government, finding in street art and public space the ultimate arena for free speech and anti-censorship activism. He tells Heller:

I became active as a street artist because I felt public space was the only option for free speech and expression without bureaucracy… I also found the whole idea that you could be arrested for stickering or postering as something I wanted to rebel against. In my opinion the taxpayers are the bosses of the government. I’m a taxpayer — why can’t I use public space for my imagery when corporations can use it for theirs? I was baffled by the idea that companies could stick thousands of images in front of people as long as they were paid ads, but that I could not put my work in the street without being told that it is an eyesore or creates a glut. For the most part, I think the merchants and the city governments don’t want the public to realize there can be other images coexisting with advertising. This is the exact example I’m trying to provide.

Complement OBEY: Supply & Demand, which features a wealth of Fairey’s most iconic and influential work, as well as more interviews and critical essays by Rob Walker, Henry Rollins and others, with this fantastic short film about Fairey’s art by Brett Novak, commissioned by South Carolina’s Halsey Institute of Contemporary Art:

The best art … makes the world feel a little bit less terrifying, it makes things feel a little more intertwined…

This idea that a picture can be the thing that hits the viewer in the gut, that makes their head follow their heart, is such an important concept in my work that, no matter what I’m doing, I like the idea that someone can’t resist the visual allure of an image and, even if it doesn’t align with their political predispositions … the image itself will be beckoning at them to mull it over.

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28 MAY, 2014

Discipline, Quality vs. Quantity, and the Power of Intellectual Elegance: Remembering Massimo Vignelli

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“Quality stems from intellectual elegance, and is precluded from the vulgar mind.”

“We’re all going from point A to point B — how we get there is the conductor’s problem,” legendary graphic designer Massimo Vignelli once said at an event we both attended several years ago. Heartbreaking as it is to learn that, after a long illness, Vignelli has reached his final point B, he lives on as a masterful conductor of design and life, whose legacy endures as a luminous reminder that there is no greater feat of the creative spirit than the marriage of good work and good personhood, talent and integrity, poise and principle.

It is that singular spirit that imbues the 2007 monograph Vignelli: From A to Z (public library) — a sort of alphabet book of the Vignelli ethos, spanning from big-picture philosophy to the practical particulars of various projects.

One of the most poignant parts of the book appears under the letter D, for “Discipline.” It is a message that applies not only to design but to just about every endeavor — an iteration of a sentiment shared by creators as diverse as celebrated composer Tchaikovsky (“A self-respecting artist must not fold his hands on the pretext that he is not in the mood.”), novelist Isabel Allende (“Show up, show up, show up, and after a while the muse shows up, too.”), painter Chuck Close (Inspiration is for amateurs — the rest of us just show up and get to work.”), beloved author E.B. White (“A writer who waits for ideal conditions under which to work will die without putting a word on paper.”), and Victorian novelist Anthony Trollope (“My belief of book writing is much the same as my belief as to shoemaking. The man who will work the hardest at it, and will work with the most honest purpose, will work the best.”). Vignelli gives the notion his own uncompromising touch:

This is the most important virtue for a designer to possess. Discipline is the god of design that governs every aspect of a project… Without it, it is total anarchy, total randomness, pure chaos. Discipline is the attitude that helps us discern right from wrong and guides us to achieve consistency of language in whatever we do. Discipline is what helps us navigate through the social context in which we operate. Discipline is what makes us responsible toward ourselves, toward our clients, toward the society in which we live. It is through discipline that we are able to improve ourselves, mentally and physically; to offer the best of ourselves to everything around us, including every project on which we work…

Discipline is the supreme state of mind, the master of passion, and the governing structure of nature.

There is no design without discipline. There is no discipline without intelligence.

Vignelli returns to another aspect of the subject under the letter Q, for “Quality or Quantity?,” exploring the relationship between discipline and quality. He shares an anecdote of his formative philosophy that, while rooted in the client business, applies equally to any type of work that involves an external “other” — a client, a collaborator, an audience. Vignelli writes:

Early in my professional life I had to make a decision about clients. I realized that only certain types of clients can produce a consistently high level of quality in their [work]. Other clients never seem to reach any satisfactory level of quality. I noticed that what we call a good client — the one that has vision, courage, and clarity of mind — usually gives a good briefing and lets you do your work. Invariably, they get the best results. The only problem is that this kind of client is rare. The other kind, the bad client, is the one that has no briefing, changes course during the process, continuously interferes with you and most of the time, at the end, is also unhappy with the results. Most clients tend to belong to this category. Therefore, early on I had to make a decision — whether to have a large quantity of bad clients or a few good ones… So I made the decision to pursue quality, even if it was less profitable…

To work for quality requires discipline and determination, from both the designer and the client. It is important that the client understand that your efforts are aimed to achieve the best possible quality for the product, company, or institution. Quantity often follows quality; rarely does the opposite happen. In other terms, quantity almost always follows success. To strive for quality is an attitude that demands tremendous rigor toward ourselves and toward the entire process of a project.

Vignelli considers the notion of “intellectual elegance,” which he discussed with exquisite eloquence in his fantastic interview with Debbie Millman, at the root of quality:

Quality stems from intellectual elegance, and is precluded from the vulgar mind. The great utopia is to have quality in great quantity. To some extent, industrialization can multiply an object of quality in great quantity and make it accessible to large numbers of people. This is the aim of our profession. This is the responsibility of the designers and their clients. This is the ethical commitment that every designer should make and follow. The moral imperative should be to reduce the ugliness around us, the vulgarity that surrounds us, and replace it with decent, unselfish designs. Every day we face this opportunity and we should not lose the chance to take it.

In the section headed S, for “Style,” Vignelli echoes Schopenhauer and returns to this notion of intellectual elegance vs. vulgarity:

Style is a byproduct of a person’s being. It reflects a way of thinking; behavioral patterns, attitudes and, above all, a culture… A person can be primitive and illiterate, but still have a lot of style, because style (or intellectual elegance) is the projection of a person’s intelligence. Lack of intelligence generates vulgarity. We could say that an object has style if the intelligence that generated it had style, had intellectual elegance. Very humble objects, like old tools, had the direct elegance generated by a culture sensitive to the requirements of that tool and its user. Style is the way things, ideas, attitudes take form. Style is the tangible aspect of intangible things.

Vignelli: From A to Z, though presently hard to find, is a spectacular read and well worth the hunt. For a deeper dive into Vignelli’s expansive mind and spirit, see Debbie Millman’s interview with him on intellectual elegance, education, and love, then bid one final farewell with their live conversation, filmed by the late and great Hillman Curtis:

You are missed, Massimo, and thank you for everything.

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