Brain Pickings

Posts Tagged ‘design’

18 FEBRUARY, 2013

Our Friend the Atom: Disney’s 1956 Illustrated Propaganda for Nuclear Energy

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“Atomic science began as positive, creative thought.”

Walt Disney was no stranger to propaganda, from his wartime anti-Nazi animations to his 1955 eulogy for space exploration, and even his internal company culture. In 1956, just over a decade after the atomic bomb showed the world the devastating power of nuclear weapons, Disney partnered with German physicist Heinz Haber, a professor at USC and personal science consultant to the legendary animator, to produce Our Friend the Atom (public library) — a gloriously illustrated 165-page tome extolling the promise of atomic power as a generative rather than destructive force. The illustrations, representing twenty-two Disney artists — twenty-one men and one woman — with a vibrant mid-century aesthetic somewhere between Saul Bass’s posters, The Provensens’ children’s books, and the anatomical illustrations of The Human Body, cover everything from the Ancient Greeks’ philosophies of matter to Curie and Einstein to the splitting of the atom and its promise for the future.

Walt himself writes in the foreword, with a nod to how science fiction pioneer Jules Verne presaged modern technology and the gender-biased pronouns typical of the era:

Fiction often has a strange way of becoming fact. Not long ago we produced a motion picture based on the immortal tale 20,000 Leagues under the Sea, featuring the famous submarine ‘Nautilus.’ According to that story the craft was powered by a magic force.

Today the tale has come true. A modern namesake of the old fairy ship — the submarine ‘Nautilus’ of the United States Navy — has become the world’s first atom-powered ship. It is proof of the useful power of the atom that will drive the machines of our atomic age.

The atom is our future. It is a subject everyone wants to understand, and so we long had plans to tell the story of the atom. In fact, we considered it so important that we embarked on several atomic projects. … Of course, we don’t pretend to be scientists — we are story tellers. But we combine the tools of our trade with the knowledge of experts.

[…]

The story of the atom is a fascinating tale of human quest for knowledge, a story of scientific adventure and success. Atomic science has borne many fruits, and the harnessing of the atom’s power is only the spectacular end result. It acme about through the work of many inspired men whose ideas formed a kind of chain reaction of thoughts. These men came from all civilized nations, and from centuries as far back as 400 B.C.

Atomic science began as positive, creative thought. It has created modern science with its many benefits for mankind. In this sense our book tries to make it clear to you that we can indeed look upon the atom as our friend.

The prologue sets the stage for the duality of atomic energy and the book’s choice to focus on the positive:

Deep in the tiny atom lies hidden a tremendous force. This force has entered the scene of our modern world as a most frightening power of destruction, more fearful and devastating than man ever thought possible.

We all know of the story of the military atom, and we all wish that it weren’t true. For many obvious reasons it would be better if it weren’t real, but just a rousing tale. It does have all the earmarks of a drama: a frightful terror, which everyone knows exists, a sinister threat, mystery and secrecy. It’s a perfect tale of horror!

But, fortunately, the story is not yet finished. So far, the atom is a superb villain. Its power of destruction is foremost in our minds. But the same power can be put to use for creation, for the welfare of all mankind.

Complement Our Friend the Atom with these wonderful vintage science ads from the same era.

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13 FEBRUARY, 2013

High Times: An Illustrated History of Aviation

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From Icarus to the Wright Brothers, by way of hot air balloons and dirigibles.

After their wonderful illustrated chronicle of the Space Race, British indie press Nobrow — who gave us Blexbolex’s brilliant No Man’s Land, one of the best art books of 2012 — have tapped Berlin-based illustrator duo Golden Cosmo to bring us High Times: A History of Aviation (public library; UK) — a gorgeous fold-out panorama tracing the evolution of human flight, from the mythical attempts of Icarus to the technological breakthroughs of the Jet Age, by way of hot air balloons and dirigibles.

If Golden Cosmos — composed of German artistic couple Daniel Doltz and Doris Freigofas — seems familiar, it’s because they regularly contribute to the op-ed pages of The New York Times. Their style, at once singular and evocative of mid-century children’s illustration, imbues the historical timeline with whole new levels of vibrancy.

High Times comes from Nobrow’s wonderful Leporello series, which also includes Bicycle, inspired by the 2012 Olympics, and the forthcoming Worse Things Happen at Sea, inspired by the tales of doomed voyages passed down across generations of sailors.

Images courtesy Nobrow Press

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07 FEBRUARY, 2013

How Cinelli Revolutionized the Art and Design of the Bicycle

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A visual history of how Italian designer Cino Cinelli shaped the standards for modern cycling.

The history of the bicycle is peppered with curious and wide-spanning cultural resonance — from powering the emancipating (and subjugation) of women to reining in incredible design innovation to serving as a manifesto for the creative life, a a metaphor for computers, and an object of art. But hardly do the bike’s dignity and glory shine more brilliantly than in an exquisitely designed and engineered specimen, and few pioneers have done more to elevate bicycle design than Cino Cinelli.

The beautifully designed Cinelli: The Art and Design of the Bicycle (public library; UK) tells the story of how, since he first began making frames in Italy in the 1940s, Cinelli set the standards for both technical quality and aesthetic elegance in bicycle design, framing the ideal for the classic bike and shaping the evolution of professional cycling.

Even with its very identity, created by legendary designer Italo Lupi in 1979, Cinelli immediately did away with convention:

The aesthetics of the Italian racing bicycle in the 1970s were still defined by a code set in place in the years before World War II. Frames were painted in beautifully applied pure colors — blacks, reds, whites, blues, bronzes and silvers. The decorations and logos were the careful creations of the great artisans of the interwar period — heraldic symbols and traditional Italian iconography combined with great skill to render the final product harmonious.

[…]

The new Cinelli logo employed a Standard Bold typeface with modified spacing to register an iconic effect. The “winged C” itself was inspired by the clean graphic art of 1950s British motorcycle brands. The colors within the wings — an orange-red, mild green, and yellow — made absolutely no reference to any cycling tradition. Lupi recollects that they were inspired specifically by the particular enamel of British locomotives, but with hindsight they seem equally a product of the irreverent postmodern aesthetics of the late-1970s and early-1980s Milanese design.

The logo immediately and starkly distinguished Cinelli from the competition and became perhaps the most imitated bicycle logo of the modern period. It was sexy, funny, ironic, and design savvy — a completely heterogenous mix of the times, but also a reflection of a confident and excited Milanese cultural industry.

Sample Cinelli: The Art and Design of the Bicycle with this teaser from Rizzoli:

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