Brain Pickings

Posts Tagged ‘film’

11 MARCH, 2009

Interview with Chunnel.TV Founder Matthew Berman

By:

What Banksy, TED, and a global network of ad agencies have in common, or why the long tail is the shortest way to cultural revolution.

Today, we’re picking the brains behind Chunnel.TV — a revolutionary entertainment network for left-of-center creative content that acts as a global collaboration tool connecting underground artists and producers alike. A big idea, if we ever saw one.

q0

Hey Matt, good to have you. Tell us a bit about yourself, your background and your brand of curiosity.

Thanks for this opportunity. I’d like to start by saying how impressed I am by your site, your dedication to Brain Pickings, and your general good-taste.

Chunnel.tv Logo I’m Matthew Berman, co-founder and CMO of Chunnel.TV, an online distribution network for independent films, music, art, and other unique content. I first came about the Chunnel working as a freelance music producer composing tracks for various new media projects. That’s how I met Jake Septimus, whom I ended up interning for and then eventually starting Chunnel.TV with.

I’m originally from New York, but I moved to New Orleans to attend university. This past year, I’ve been to the Middle East, South America, Australia, and Asia.

I currently live in New Orleans, a city of dark whiskeys and dimly lit taverns, but our main office is in NYC. My passion is in music, guitar playing, composing, and recording.

q0

What was the first inspiration behind Chunnel? Take us to that very first brainstorming session, the proverbial paper napkin on which you jotted down the original idea.

The Chunnel evolved as a series of informal discussions between Jake Septimus and myself. On one hand we were noticing the proliferation of digital media tools, a rise in the quality and quantity of independent content, and a soft-spoken backlash against mainstream content (i.e. reality shows, teen dramas, etc).

On the other hand we were witnessing a rising trend towards video on the internet. There was so much content available on the web that neither one of us really knew how to cut through the static.

q2

The concept of “underground” is very murky these days. Even Banksy has a website. How do you define “underground” content in Chunnel terms?

We see “underground” media as being far on the fringe of mainstream, such that a majority of people wouldn’t know it exists — yet. The beauty of the internet, however, is that major communities can form around these seemingly niche concepts.

q3

We’re big believers in the power of human-curated content here. How do you decide what makes “the Chunnel cut” and what doesn’t? Your editorial filtration system, if you will.

Basically, the content has to pass an internal test. We have a team of hip, creative and unique people, and if we all think a piece of content is hot, interesting, or Chunnel-worthy, then we’ll post it up.

q4

What’s your relationship with WPP’s United Network? Does it predate Chunnel, or did they reach out to you once you were up and running?

WPP’s United Network gave us the money to start the site. Chunnel.TV was incubated from the NYC office of Berlin Cameron United, of United Network. Jake (Septimus) was working as Creative Director when I started doing intern/music work for him, so the relationship did exist prior to launch.

They don’t dictate what we put on the site, but they might have some pretty dope techie tools for us to experiment with in the future. We retain creative control and try to bring the user the best possible experience.

q5

It’s tricky to talk about commercial work in the context of “underground” culture, but you have a Commercial channel. We love seeing that – it shows the complex relationship content consumers have come to have with creativity in all its forms. How do you think people’s perception of creative authenticity has evolved in terms of all the great work out there that still falls within the commercial realm?

Banksy himself said:

The thing I hate most about advertising is that it attracts all the bright, creative, and ambitious young people leaving us mainly with the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.

While I think most people find the majority of advertising to be nothing more than an annoyance, the stigma of ‘selling out’ has definitely dissipated within society. I also think creative authenticity depends on the product, budget, and client. People will give premium liquor or perfume ads more creative leeway than say Pine-sol, allowing the advertisers to do some really interesting work.

That being said, if an advertiser really gets pop culture they could create truly brilliant ads with nearly any brand.

q6

What’s your long-term vision for Chunnel and its growth as a cultural agent? Any exciting developments in the works?

We’d like Chunnel.TV to fill the void MTV left when they went mainstream. We hope to capture the imagination of the culturally curious, and introduce people to art, music, film or other content they might not have otherwise seen.

We’re working with indie filmmakers to bring exclusive shows to The Chunnel. Our first batch of shows are Reel Review, Jamaica Originates, and Duncan and Eddie, and we expect to have more.

We’re also going to open up our platform to guest bloggers and our user base. People are going to have the ability to post articles up on Chunnel.TV, which will be put up on review before published. Also, we’d like to implement a lot more interactive features so us like-minded people could better communicate.

It’s going to be an exciting few months for Chunnel.TV.

q7

If you could speak at TED, what would the title of your talk be? Will you get a Standing O?

Haha, I see you have a TED talk fetish as well. My favorite TED talk is Benjamin Zander on music and passion, so I’d like to perform in a similar vein. My talk would focus on leadership, the benefits and hardships of standing above the fray, and would end in a slow blues jam.

I think I’ll call it Electric Ladyland — unless that’s already been taken. As for the standing ovation, one can only hope.

q8

Well, thanks for letting us pick your brains. Any last thoughts left unpicked?

Again thanks for your time, I really do love your site.

As for everyone else, please check us out at Chunnel.TV and follow us on Twitter or MySpace. I can also be contacted at matt[at]chunnel.tv.

Take care.

06 MARCH, 2009

Transform: The Journey to Creative Contentment

By:

Why the only thing that matters is that it shouldn’t matter.

As creators, we all have moments of doubt. Sometimes momentary, sometimes situational, sometimes existential. But the “trick” about creative self-doubt seems to be in doing away with the pressures of measuring up, the perceived comparative value of our work, the destructive cravings for critical acclaim, and focusing on the creative truth of each moment, that “in-the-zoneness” that makes us truly happy.

transform1 Which is why we love Zack Arias’ short film Transform — an exploration of a photographer’s journey to creative contentment, past the trials and tribulations of doubt and the tortured obsessions over the work’s merit. And although Zack himself is a photographer, we think the grander message of the film will strike a chord with any creator.

So watch Transform, and don’t let the intentional satire of the first 93 seconds mislead you — it’s after this that the film’s true richness really begins.

Transform seems to echo the wisdom of our favorite TED talk — Elizabeth Gilbert on creative genius — and the idea that these pressures, be they external or internal, to measure up, to outdo, to be celebrated kill the very spring of creativity.

So with this sentiment, have an inspired weekend. And if you don’t, that’s okay.

12 FEBRUARY, 2009

Art of The Cover: Book Cover Design Inspiration

By:

Shepard Fairey on George Orwell, where we live, 8 decades of iconic cover designs, and what Banksy and a tranny have in common. Oh my!

Covers. Quite the underappreciated art form. And if no one judged a book by its cover, why does so much creative gruntwork go into designing the truly best ones? After doing a piece on books by famous designers recently, we got inspired to hunt down broader tributes to the art of book and magazine cover design. And here’s what we came up with.

YOUR EUSTACE

Ever since the very first issue of The New Yorker in the 1920′s, the peculiar Eustace Tilley character has been gracing its cover. Last week, The New Yorker wrapped up their second annual Your Eustace contest soliciting reader reimaginings of Eustace.

And as much as we like to think of New Yorker readers as unnecessarily self-righteous cultural elitists without so much as a smidgen of original thought, we have to admit they turned out to be a pretty creative crowd. At least that’s what the submissions, ranging from the bizarre to the brilliant, indicate.

eustace

As for the 12 winners, we can’t help appreciating the sheer audacity of the clever Banksy mock-up and the hopelessly hilarious trasvestite Eustace — after all, judgments of The New Yorker‘s merits aside, cultural relevance is the one thing this iconic publication has always stood for. And what more culturally relevant than Banksy and trannies?

ESQUIRE COVER GALLERY

Believe it or not, not every Esquire cover ever designed is a meticulously decorated storefront to Hollywood’s half-clad A-list. Back in the olden days, it was more about delightful Claymationeseque cartoonishness and less about Jessica Simpson’s plunging or altogether nonexistent neckline.

How do we know that? It has come to our attention that Esquire maintains a rich and extensive Cover Gallery, dating all the way back to 1933. And it’s quite extraordinary.

So spend a few minutes glimpsing back at 8 decades of cultural commentary by some of the 20th century’s most iconic artists, including illustrators like Abner Dean and George Petty, art directors like Jean-Paul Goude and Paul Rand, and even legendary adman George Lois.

via Coudal

FWIS

They do book cover designs. No, really. And they do them well.

fwis

The Fwis Covers collection is as broad and eclectic as it is creatively marvelous. It spans the entire spectrum of design — from the gaudy manga kitsch of Tezuka, to the delightfully somber minimalism of Against Happiness, to the appropriate retro-geekiness of Game Feel, to the unmistakable Shepard Fairey take on Animal Farm.

Go ahead, explore the Fwis Collection — you’ll find yourself curious and intrigued and hungry for books…judged entirely by the covers. It’s okay.

THIS IS WHERE WE LIVE

Granted, this isn’t really about covers — although it kind of is, implicitly, by way of being about something covers couldn’t exist without: The wonderful world of books. Easily one of the most wonderful stop-motion films we’ve ever seen, this one comes from Apt and Asylum Films, celebrating 4th Estate Publishers‘ 25th Anniversary.

And now we want to live there, too.

Brain Pickings has a free weekly newsletter and people say it’s cool. It comes out on Sundays and offers the week’s best articles. Here’s an example. Like? Sign up.