Every two minutes, a picture of the Earth, the Moon, and the Sun — a 360-degree panorama of the heavens — appeared in the spacecraft window. And I’d studied astronomy, and I’d studied cosmology, and I fully understood that the molecules in my body and the molecules in my partners’ bodies and the molecules in the spacecraft had been prototyped in this amazing generation of stars — in other words, it was pretty obvious … we’re stardust.” ~ Apollo Astronaut Edgar Mitchell
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The story itself is an absolute gem, with passage upon passage of breathtaking language emanating pure whimsy:
In reality, from the top of the ladder, standing erect on the last rung, you could just touch the Moon if you held your arms up. We had taken the measurements carefully (we didn’t yet suspect that she was moving away from us); the only thing you had to be very careful about was where you put your hands. I always chose a scale that seemed fast (we climbed up in groups of five or six at a time), then I would cling first with one hand, then with both, and immediately I would feel ladder and boat drifting away from below me, and the motion of the Moon would tear me from the Earth’s attraction. Yes, the Moon was so strong that she pulled you up; you realized this the moment you passed from one to the other: you had to swing up abruptly, with a kind of somersault, grabbing the scales, throwing your legs over your head, until your feet were on the Moon’s surface. Seen from the Earth, you looked as if you were hanging there with your head down, but for you, it was the normal position, and the only odd thing was that when you raised your eyes you saw the sea above you, glistening, with the boat and the others upside down, hanging like a bunch of grapes from the vine.
[…]
Now, you will ask me what in the world we went up on the Moon for; I’ll explain it to you. We went to collect the milk, with a big spoon and a bucket. Moon-milk was very thick, like a kind of cream cheese. It formed in the crevices between one scale and the next, through the fermentation of various bodies and substances of terrestrial origin which had flown up from the prairies and forests and lakes, as the Moon sailed over them. It was composed chiefly of vegetal juices, tadpoles, bitumen, lentils, honey, starch crystals, sturgeon eggs, molds, pollens, gelatinous matter, worms, resins, pepper, mineral salts, combustion residue. You had only to dip the spoon under the scales that covered the Moon’s scabby terrain, and you brought it out filled with that precious muck. Not in the pure state, obviously; there was a lot of refuse. In the fermentation (which took place as the Moon passed over the expanses of hot air above the deserts) not all the bodies melted; some remained stuck in it: fingernails and cartilage, bolts, sea horses, nuts and peduncles, shards of crockery, fishhooks, at times even a comb. So this paste, after it was collected, had to be refined, filtered. But that wasn’t the difficulty: the hard part was transporting it down to the Earth. This is how we did it: we hurled each spoonful into the air with both hands, using the spoon as a catapult. The cheese flew, and if we had thrown it hard enough, it stuck to the ceiling, I mean the surface of the sea. Once there, it floated, and it was easy enough to pull it into the boat. In this operation, too, my deaf cousin displayed a special gift; he had strength and a good aim; with a single, sharp throw, he could send the cheese straight into a bucket we held up to him from the boat. As for me, I occasionally misfired; the contents of the spoon would fail to overcome the Moon’s attraction and they would fall back into my eye.
Still, beneath the magical science-fiction conceit lies a universality of human emotion. The ending wistfully reminds us that, indeed, every love story is a ghost story:
My return was sweet, my home refound, but my thoughts were filled only with grief at having lost her, and my eyes gazed at the Moon, forever beyond my reach, as I sought her. And I saw her. She was there where I had left her, lying on a beach directly over our heads, and she said nothing. She was the color of the Moon; she held the harp at her side and moved one hand now and then in slow arpeggios. I could distinguish the shape of her bosom, her arms, her thighs, just as I remember them now, just as now, when the Moon has become that flat, remote circle, I still look for her as soon as the first sliver appears in the sky, and the more it waxes, the more clearly I imagine I can see her, her or something of her, but only her, in a hundred, a thousand different vistas, she who makes the Moon the Moon and, whenever she is full, sets the dogs to howling all night long, and me with them.
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Gender roles, the elusive promises of advertising, and what oil painting has to do with the publicity machine.
Forty years ago this year, BBC premiered a series of four 30-minute films written and anchored by art critic and author John Berger. Soon adapted into a book, Ways of Seeing (public library) went on to become a landmark postmodernist critique of Western cultural aesthetics, exploring not only how visual culture came to dominate society but also how ideologies are created and transmitted via images — a subject of pressing timeliness in that golden age of photography.
In the third episode of the series, Berger looks at oil painting and its formative role in the creation of consumer culture, showing that paintings are, before anything else, objects to be bought and sold, and admonishing that “we should be somewhat wary of a love of art”:
Publicity is the culture of the consumer society. It propagates through images that society’s belief in itself. There are several reasons why these images use the language of oil painting.
Oil painting, before it was anything else, was a celebration of private property. As an art-form it derived from the principle that you are what you have. It is a mistake to think of publicity supplanting the visual art of post-Renaissance Europe; it is the last moribund form of that art.
The final installment in the series explores the world of advertising and its perpetual promise of an even-elusive alternative way of life, depicted through a language of words and images that never cease to seduce us.
This series began by considering the tradition of the European oil painting. It has ended by us looking at publicity images today. Because I believe that, in many respects, these images continue that tradition. I’ve been critical of many things in that tradition, of our culture, of some of the values which it celebrates, and I’ve illustrated my arguments by using the modern means of reproduction. But, finally, what I’ve show and what I’ve said, like everything else that is shown or said through these means of reproduction, must be judged against your own experience.
But one of Berger’s most memorable and lasting contributions is the discussion of how media culture shapes gender politics and woman as object. Though the series was produced four decades ago — shortly after the Good Girls Revolt, a time of tectonic shifts for women’s rights — and much has changed since, it remains a priceless piece of cultural anthropology, as well as a stark reminder of how deep-seated some of our cultural conditioning is, and how much more is still to change if we are to transcend those burdensome bequests:
To be born a woman has to be born, within an allotted and confined space, into the keeping of men. The social presence of women is developed as a result of their ingenuity in living under such tutelage within such a limited space. But this has been at the cost of a woman’s self being split into two. A woman must continually watch herself. She is almost continually accompanied by her own image of herself. Whilst she is walking across a room or whilst she is weeping at the death of her father, she can scarcely avoid envisaging herself walking or weeping. From earliest childhood she has been taught and persuaded to survey herself continually. And so she comes to consider the surveyor and the surveyed within her as the two constituent yet always distinct elements of her identity as a woman. She has to survey everything she is and everything she does because how she appears to men, is of crucial importance for what is normally thought of as the success of her life. Her own sense of being in herself is supplanted by a sense of being appreciated as herself by another….One might simplify this by saying: men act and women appear. Men look at women. Women watch themselves being looked at. This determines not only most relations between men and women but also the relation of women to themselves. The surveyor of woman in herself is male: the surveyed female. Thus she turns herself into an object — and most particularly an object of vision: a sight.
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